PostgraduateGlobal Marketing

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  • You will be equipped with expertise in contemporary strategic marketing, focussing on branding and digital marketing
  • You will explore the general strategic context within which marketing professionals operate
  • You will have opportunities to utilise the School’s links with the world's largest community of marketers, the Chartered Institute of Marketing
  • You will participate in the Global Leadership Programme, an extracurricular course which through lectures, workshops and networking, you will develop your skillset as an international marketing manager

Summary

The Roehampton MSc Global Marketing equips you with expertise in contemporary marketing theory and practice. You will be introduced to the strategic, financial and operational context of brand management and digital marketing within an increasingly data-driven marketing context.

As part of this degree you will have the opportunity to sign up for the Global Leaders Programme, which will expand your skillset enabling you to bring innovative perspectives that will help organisations succeed in a complex, dynamic global environment. You will learn to communicate your vision effectively to a wider audience and engage with a range of professional perspectives.

This programme is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and strategy, and upon graduation you be able to demonstrate to potential employers your intellectual curiosity, ambition and desire to enter careers in marketing management, strategy or branding for large corporations and SMEs that operate globally. The programme also benefits from our academic staff’s expertise of branding as well as their links with the Chartered Institute of Marketing and other external bodies and stakeholders.

You will develop expertise in contemporary strategic areas of branding, digital marketing and emerging fields of marketing.

The programme also introduces you to major business functions including strategy, financial performance management, global and cross-cultural dimensions of managing organisations, and responsible leadership. Additionally, our research methods module will equip you with the knowledge and techniques needed to pursue empirical and conceptual work of academic rigour, real world impact and industry relevance alike.

The final project, in which you can choose to complete either a dissertation, consultancy project or internship report, gives you the opportunity to focus on a topic that is best aligned with your research interests and future career aspirations.

The course is designed to resonate with people from a variety of backgrounds, so you don’t need to have a specific area of academic experience or particular work experience.

The Pre-Induction Programme

Students who have not previously studied business will be offered additional support in the form of an on-line preparatory, pre-induction programme of study that they will be encouraged to complete before the start of their programme. This on-line pre-induction programme will however be voluntary and not compulsory. Students will not be required to pass an assessment at the end of the pre-induction programme to gain admission onto the Master’s programme assuming they fulfil the other prescribed entry qualifications.

Global Leadership Programme

Roehampton Business School is offering to all its PG students an innovative and ambitious Global Leadership Programme alongside their PG awards. The programme runs in parallel with the taught modules and it is complementary to them.

Core Modules (Autumn term)

Core Modules (Spring term)

Dissertation and Project Modules

Students must choose one of the following:

 

Compulsory and Required modules
Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.

Optional modules
Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.