By continuing to use the site, you agree to the use of cookies.     Allow cookies

Undergraduate courses

Dr Lynn Lim

Reader in Business and Marketing

Roehampton University Business School


Who is Lynn Lim?

Lynn’s research interests are technology marketing, marketing of technology, and attitudes and knowledge studies. She regularly explores new research methods for marketing and consumer research. Prior to her academic career, Lynn’s commercial experience spanned a diverse range of areas including engineering, technology, intelligence, marketing, business development and management.

She has worked for multinational companies and has served as an international consultant for companies in the Asia-Pacific region. Lynn had served as a board member for Western Australia Small Business Development Corporation Institute for Small Business Research. She previously held academic appointments at universities in Australia, England, Japan, Singapore and Wales. Her academic administrative duty included the role of a programme-chair in Marketing and the Media, International Business, and Honours Research. She enjoys working with people who have a positive mindset towards learning and research, and showing students the art and beauty of research.


BCom, PGDip, MBA (Distinction), PhD, FHEA

Research interests

MPhil and PhD Supervision in marketing, technology marketing, attitudinal studies and research methods

Research Funding:
Economic and Social Research Council and Technology Strategy Board [PI]
Economic and Social Research Council Researcher Development Training Fund
European Commission 6th Framework Programme of Research and Technological Development, QLIF [CR]
Ireland/Wales Interreg IIIA Community Initiative Programme, European Regional Development Fund [CR]
Teaching Quality Enhancement Fund Discipline Based Curriculum Development Project on Research Methods [CI]
Early Career Researcher Program Grant for Research Development [PI]
Australian Research Council Small Grants Scheme [CI]
Australian Research Council International Research Fund [PI]
Universities/Institutional Research Funds and Grants [PI]

Consultancy experience

Technology marketing and marketing of technology
Marketing and consumer research
International business development
Marketing development and commercialisation
Technology due diligence

Consultancies undertaken

Editorial Board Member: International Journal of Technology Marketing

Special Issue Guest Editor: European Journal of Marketing, Corporate Communication An International Journal, Journal of Brand Management and International Entrepreneurship and Management Journal

International Advisory Committee and Regional Coordinator: Thailand Association of Management of Technology, 4th IEEE International Conference on Management of Innovation and Technology and 5th International Conference on Quality and Reliability

Track and Session Chair: 37th European Marketing Academy Conference, 4th IEEE International Conference on Management of Innovation and Technology, 11th Annual Conference of Asia Pacific Decision Sciences Institute, 12th International Conference on Management of Technology IAMOT, and 7th International Conference on Global Business and Economic Development



Mobile Internet Use Whatever the Cost, Sciencebase, Cambridge, UK.

Youngsters Get Mobile at Any Price, published in European Research News Press Release, AlphaGalileo Foundation, London, UK; Innovations Report- Forum for Science, Industry and Business, Germany; Journalist Pages, Daylife Inc, New York; Technology- Wireless Sector News, Tajpalacedubai, Dubai, United Arab Emirates; Meltwater News, San Francisco, California, USA; Wireless Sector News, SoftRoots Inc, Arizona USA; Moreover Technologies Inc, London UK and California USA.

El Precio Del Servicio No Detiene A Los Fanáticos Del SMS Y La Internet Móvil, published in Salud y Ciencias, The News, Buenos Aires, Argentina; Colombia; Mexico; Peru; Venezuela; Spain and Florida- USA

L'Internet Mobile N'a Pas De Prix Pour La Génération Y, published in Les news de la semaine, L’Atelier Centre De Veille Technologique de BNP Paribas, France; and Marketing News, Agence Marketing Mobile Bluetooth, Bluetouch Communication, France and Poland.

Los Jóvenes Pagarían Cualquier Precio Por Navegar Con Sus Móviles, published in El Asesoramiento de TELEFONICA, Tendencias Cientificas De Las Telecommunicion, Spain; ICNI, Spain; Noticiero Cyberlatino, Mexicali Baja California, Mexico; Feedshow, France and UK; News, Alopez Information, Spain; The Computer News, La Comunidad DragonJAR, Columbia; La ciudadela, Spain; Telcommunication News, WMaker Ajaccio Corsica France; The News, Tiendas Conexión, Spain; Noticia Ampliada (The Extended News), Distribuidresvodafone, Spain; In The News, Compra Tu Orange, Cantabria, Spain; and The Last Technology Advances of the Internet, Anuncie Aqui, AdBrite.

Atrapados Por El Móvil, published in The News, GSMspain, Cantabria, Spain.

La “Generación del pulgar” no teme a los costos, published in News Features, Tomcomputers, Buenos Aires, Argentina.

more stories »

Department news

Sports scholar Yahreb scoops coveted London Open Crown

Roehampton’s student sports star Yathreb Adel has cruised through the Women’s London open Squash tournament to win the coveted title.


Business ethics game to expand after receiving £24,000 funding

An online training game, designed to teach students and professionals about business ethics, has been awarded £24,000 funding by West Focus Consortium.


Follow us on twittertwitter

Facebook icon   Twitter icon   Instagram icon   Google+ icon   LinkedIn icon
© Roehampton University