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Undergraduate courses

Professor Sabine Benoit (nee Moeller)

Professor Sabine Benoit (nee Moeller)


Roehampton University Business School


Since September 2013 Sabine Benoit (née Moeller) is Professor for Marketing at Roehampton Business School. Before starting in 2008 she was holder of the Lekkerland Endowed Chair for Convenience & Marketing at the EBS Business School, Wiesbaden, Germany. At the EBS she was manager of the Competence Center for Convenience, Academic Director of the EBS Summer Schools and Chairman of the doctoral committee. The EBS Business School is regularly ranked among the top business schools in Germany and one of the four EQUIS accredited business schools in the Germany. ;From 2003 to 2008 Sabine Benoit (née Moeller) was Assistant Professor at the Chair of Marketing and Commerce at the WHU – Otto Beisheim School of Management in Vallendar, Germany, where she finished her Habilitation (post-doctoral degree) in 2008. Before she was research assistant and doctoral candidate at the Douglas Endowed Chair of Service Management at the University of Hagen, Germany. She earned her doctoral degree in February 2004.


Dr. rer. pol., Habilitation (post-doctoral degree)

Research interests

Service- and Retail-Marketing, in particular

  • Convenience and on-the-go consumption
  • Non Ownership or Access Based Services
  • Collaborative Value Creation and Customer Integration and
  • Consumer perception of Sustainability

Membership of professional bodies

American Marketing Association (AMA)

VHB (German Association of Professors in Business Administration)

Member of the Editoral Board of 

- Journal of Service Management (JoSM)

- Journal of Services Marketing (JSM)

- Journal of Business Research (JBR)

Consultancy experience

Sabine Benoit (nee Moeller) has undertaken joint research projects with many different companies, in particular Lekkerland AG & Co KG, Frechen, Germany in the past years. Further she is member of the Advisory Board of Walbusch Walter Busch GmbH & Co KG, Solingen, Germany and Behn Familienunternehmen (Waldemar Behn GmbH and Behn Getränke GmbH), Eckernförde, Germany.

Teaching interests

Service and Retail Marketing, in particular

  • Introduction to Retail and Service Marketing
  • Retailing in Europe
  • Europe's Hidden Champions, why SME' s are successful

Marketing Methods, in particular

  • Measurement and Survey Design
  • Multivariate Data Analysis
  • Structural Equation Modelling



Huneke, T./Shams, P./Benoit, S./Gustafsson, A. (2015), Does Service Employees’ appearance make a difference? Social Influence of wait staff appearance on the healthiness of food choices, forthcoming, Psychology and Marketing.

Wagner, J./Benoit, S. (2015),Creating Value in Retail Buyer-Vendor Relationships: A Service-Centered Model,forthcoming, Industrial Marketing Management.

Hartmann, J./Moeller, S. (2014), Chain Liability in Multi-Tier Supply Chains? Responsibility Attributions for Unsustainable Supplier Behaviour, Journal of Operations Management, 32 (5), 281-294. DOI: 10.1016/j.jom.2014.01.005

Moeller, S./Ciuchita, R./Mahr, D./Oderkerken-Schroeder, G./Fassnacht, M. (2013) Uncovering Collaborative Value Creation Patterns and establishing corresponding Customer Roles, Journal of Service Research, 16 (4), pp. 471-487Doi:10.1177/1094670513480851

Wittkowski, K./Moeller, S./Wirtz, J. (2013)Understanding Firms' Intentions to Use Non-ownership Services, Journal ofService Research, 16 (2), 171-185. DOI:10.1177/1094670512471997

Goebel, P./Moeller, S./Pibernik, R. (2012) Paying for Convenience: Attractiveness and Market Potential of Time-Based Delivery Services, International Journal of Physical Distribution & Logistics Management, 42 (6), 584-606. DOI: 10.1108/09600031211250604

Heider, R./Moeller, S. (2012) Outlet Patronage in On-the-go Consumption: An Analysis of Patronage Preference Drivers for Convenience Outlets versus Traditional Retail Outlets, Journal of Retailing and Consumer Services, 19 (3), 313-324. DOI: 10.1016/j.jretconser.2012.03.004

Sichtmann, C./Moeller, S./Hogreve, J./Laugwitz, N. (2011) Kundenintegration 2.0 – Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities (Customer Integration 2.0 – What Drives Customer Integration into Transaction-Based Online Communities), Zeitschrift für Betriebswirtschaft, 81 (5), 21-45. DOI: 10.1007/s11573-011-0487-2

Moeller, S. (2010) Characteristics of Services – A Customer Integration Perspective Uncovers their Value, Journal of Services Marketing, 24 (5), 359-368. DOI: 10.1108/08876041011060468

Moeller, S./Wittkowski, K. (2010) The Burden of Ownership: Reasons for Preferring Renting, Managing Service Quality, 20 (2), 176-191. DOI: 10.1108/09604521011027598

Moeller, S./Fassnacht, M./Ettinger, A. (2009) Retaining Customers with Shopping Convenience,Journal of Relationship Marketing, 8 (4), 313-329. DOI: 10.1080/15332660903344644

Moeller, S. (2008) Customer Integration - A key to an Implementation Perspective of Service Provision, Journal of Service Research, 11 (2), 197-210. DOI: 10.1177/1094670508324677

Moeller, S./Fassnacht, M./Klose, S. (2008) Defensive Relationship Marketing: Avoiding Decreasing Sales from Customers in Consumer Goods Mass Markets, Journal of Relationship Marketing, 7 (2), 197-215. DOI: 10.1080/15332660802279487

Moeller, S./Fassnacht, M./Klose, S. (2006) A Framework for Supplier Relationship Management, Journal of Business-to-Business Marketing, 13 (4), 69-94. DOI: 10.1300/J033v13n04_03


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Department news

Business Professor joins review board of world leading service journal

Professor of Marketing at Roehampton Business School, Sabine Benoit, has been selected to join the editorial review board of the world leading service journal, Journal of Service Research.

New partnership will bring more Roehampton degrees to Europe

The University of Roehampton is pleased to announce a major new partnership with EU Business School, which will see students across the continent given the chance to study for a UK-accredited degree.

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