Retail marketing is an area of specialist knowledge and business experience.
At the Business School, for example, in the module Retail Issues and
Applications, students debate up-to-the-minute issues such as multi-channel
marketing, retail location strategy, supply chains and global product sourcing. Close to Roehampton is Westfield London, the pioneering shopping and leisure destination, an architecturally stunning showcase for five anchor stores and over 265 luxury, premium and high street retailers from more than 15 different countries, one of Europe’s largest shopping malls with 1.6million square feet of shopping space.
Course overview