The University is currently undertaking a review of the curriculum of this programme. This will mean that the content and structure of the programme will be different from that described below. Please contact us for more information
This degree is ideal if you’re thinking of starting your own business or leading new business activities in existing companies. In a global economy, the ability to discover and develop new and innovative opportunities is something employers value.
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations and business acumen in an effort to transform innovations into economic goods". This may mean creating a new company or might mean revitalising a mature organisation in response to a perceived opportunity.
The course will give you a strong grounding in managing organisations, operations and people. You’ll have the opportunity to develop a real business plan with practical advice from successful entrepreneurs.
In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.
Your second year will allow you the chance to explore the area of entrepreneurship in more depth. With projects accounting for a considerable amount of work within an organisation, you will take modules that will allow you to develop the knowledge and skills needed to manage projects successfully. There are also opportunities for you to study website design, marketing and international business.
In your final year you will explore what is involved in starting up and running a small business and have the opportunity to actually set up and run a small business in one of the modules. This will provide you with valuable experience to take with you in your career. You can choose to study international marketing, ethics or cross cultural management amongst other subjects.