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Marketing and Multimedia

Why study at Roehampton

  • 91% of students are satisfied with our marketing courses, well above the sector average (National Student Survey 2013).
  • One of the few Marketing and Multimedia degrees offered by a UK university.
  • A fast track to employment – Accredited by the Chartered Institute of Marketing (CIM) and graduates can attain a dual award (CIM professional diploma).

Strong links with companies such as Haymarket, Marks and Spencer, Santander and Waitrose.

Demand for skilled graduates is high – it is estimated there are 300 digital design agencies in London alone. Technology is re-designing marketing practices for organisations. A skillset that combines high-level technological skills, with an understanding of marketing theory and practice, is paramount for students who want to develop a professional career in the contemporary marketing field. In addition, this degree it fully accredited by the Chartered Institute of Marketing (CIM) and students can attain a Dual Award with the CIM's professional diploma.

One of the key focuses at the Chartered Institute of Marketing Annual National Conference was Digital Marketing, a way towards innovative marketing and achieving cost effectiveness. This degree is designed to provide expertise in the area of marketing, particularly in relation to technology. It provides a solid foundation in marketing theory combined with technological expertise in the area of multimedia design and implementation. Graduates will leave with the ability to apply digital technology to meet specific marketing aims and objectives and with an understanding of what can and should be utilised to effectively engage with past, present and future customers. The degree establishes a unique set of employable skills to ensure a quick transition from degree to the workplace.

Example modules

  • Creative Environment
  • Multimedia
  • Digital Marketing

Career options

Graduates develop excellent skills, ready for careers as website designers, account managers, marketing professionals, SEO consultants, digital marketing analysts and 'hybrid' roles in the digital marketing and creative industries.

UCAS code

NG54

Level

Undergraduate

BSc

Single honours

Entry tariff

240 points

General entry requirements »

Department

Business School »

Duration

3 years (full-time)

Tuition fees

£8,750 (2014; UK/EU) »

£11,500 (2014; International) »

Cash scholarships and bursaries available »

Programme outline

View the full details »

View Key Information Set »

Related courses

Human Resource Management »

Business Management and Retail Marketing »

International Business »

Marketing »

Further information

Contact our Enquiries team
enquiries@roehampton.ac.uk »
+44 (0)20 8392 3232

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