This degree will provide you with expertise in the area of marketing, particularly in relation to technology. It provides an extensive foundation in marketing theory combined with technological expertise in the area of multimedia design and implementation.
You will leave with the ability to apply digital technology to meet specific marketing aims and objectives and with an understanding of what can and should be utilised to effectively engage with past, present and future customers. The degree provides a unique set of career skills to ensure a quick transition from degree to the workplace, equipping you for a successful career in digital marketing.
Chartered Institute of Marketing (CIM) Graduate Gateway Status
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. Our course has been awarded Graduate Gateway Status by the CIM, which replaces the previous Dual Award status now no longer offered by the CIM.
This status gives Roehampton students exemption from one of the three modules required to achieve CIM’s internationally recognised Professional Diploma in Marketing. CIM professional qualifications are highly sought after by employers. Roehampton’s unique portfolio of marketing centric degrees equip our students with the best opportunities for a successful marketing career.
In addition, the University of Roehampton Business School is a CIM Accredited Study Centre and is fully qualified to deliver all of the prestigious CIM professional qualifications to students and members of the marketing profession.