/ Undergraduate /

Marketing

BSc (Single Honours)

Start date:

April 2024
September 2024

You'll need:

112 UCAS points (or equivalent)

Foundation Year entry: 64 UCAS points (or equivalent)

UCAS code:

N500

N502 (if choosing Foundation Year)

Gain the skills and experience marketing experts need to respond to the ever-changing needs of the digital world through practical-based learning, paid industry placements and networking opportunities.

Did you know?

We're ranked in the top 5 universities for marketing (Complete University Guide 2023)

This programme is accredited by the Chartered Institute of Marketing (CIM)

This course is also available with a foundation year (September entry only)

Find out more about our Foundation Year

Foundation Scholarship available (home students enrolling on degrees with foundation years)

Modules

Year 1 Year 2 Placement Year Year 3 Foundation

This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.

Why take a placement?

A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.

How we support you

The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.

Find out more about how we'll support you

We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.

Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.

This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.

£2,000 Foundation Scholarships for all home students

Find out more about our degrees with a foundation year

Skills

Make your impact with the professional marketing skills that matter most to employers.

With our BSc Marketing, you’ll learn how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media users, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

You will develop skills in core aspects of marketing communications, including:

Creating campaigns and unique brand identities
Fostering competitive advantage
Key areas of sales, advertising, and PR

As your understanding of marketing grows, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals.

We’ll also help you to increase your employability through annual Business Readiness modules.

And you can put these skills into practice with an optional work placement after Year 2. Fully supported by our Placement Office, this is a chance to gain real-world experience before you graduate and get paid while you make valuable connections.

An accredited programme

This course is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification.

This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree.

Learning

Belong, believe and achieve through our practical approach to marketing.

We'll deliver a modern, practice-based curriculum, where you'll explore:

Marketing strategies and tactics used by organisations to achieve their business goals
The theories behind key marketing decisions
Turning your creative ideas into a reality, with opportunities to develop briefs
The evolving nature of digital marketing

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You’ll also take a Business Readiness module each year, designed in line with the CMI’s employability framework to help you develop key skills.

Our faculty of academic experts and working professionals will guide you through a blended mix of:

lectures
seminars
independent learning
online study skills
assessment preparation sessions

As our courses are taught over no more than three days per week, you’ll have the flexibility to take on paid part-time work, placements, or internships – gaining real-world experience before you graduate.

We apply world-leading research and the latest thinking to your studies to help you develop a global mindset. You can also gain international experience through an optional semester abroad, with Roehampton Abroad scholarships of up to £1,000 available to help with the cost.

Assessment

Benefit from assessments that prepare you for life beyond university.

You'll be assessed using a wide range of theory and practical assessments that replicate the world of business today. This includes coursework, reports, exams (on Accountancy and Finance modules only) and online tests.

Other types of assessments include portfolio evaluation, case studies, critical poster, consultancy projects and using the Bloomberg terminal to track performance of a live asset. All of these methods will help you demonstrate the breath and knowledge you've learnt.

Between Years 2 and 3, you can choose to enhance your practical work experience by applying for a year-long paid professional placement.

Career

Earn a degree that you can do marketing with.

With its optional paid work placement and accreditation with the CIM, our BSc Marketing degree is the ideal launchpad for marketing careers in:

A communications agency
An in-house marketing department

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:

Employability events
Guest industry speakers
Networking opportunities
Personalised mentoring and careers support

You’ll graduate ready to grab every opportunity that comes your way.

How our careers service supports you

Our careers support team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

Applying

UK Students International Students

Full-time UK undergraduate students apply through UCAS.

How to apply

Apply via UCAS

Entry requirements

Entry tariff

112 UCAS points (or equivalent)

Foundation Year entry: 64 UCAS points (or equivalent)

We welcome applications from students studying T Levels.

For all courses we also accept a wide range of other qualifications and experience. Contact us to find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Typical entry requirements

BTEC (QCF) Extended Diploma possible grades - relevant accepted DMM
Access - 24 Merits D18M24P3

General entry requirements

UK students

Tuition fees and funding

April 2024 entry tuition fees

Year one fees

UK: £9,250
Placement year: £950

September 2024 entry tuition fees

Year one fees

UK: £9,250
Placement year: £998

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for UK students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

International undergraduate students apply through our direct application system.

How to apply

Apply directly

Entry requirements