Why study at Roehampton

  • Accredited by the leading international body for marketing, the Chartered Institute of Marketing (CIM)
  • Exposure to contemporary real-life issues in marketing and multimedia channels
  • Strong industry contacts 
  • Roehampton is ranked best modern university in London (Sunday Times Good University Guide 2015)

Course summary

The University is currently undertaking a review of the curriculum of this programme. This will mean that the content and structure of the programme will be different from that described below. Please contact us for more information

This course will give you an excellent grounding for a career in contemporary marketing. Accredited by the Chartered Institute of Marketing (CIM), the course explores a wide range of topics including the rise of global brands, interactive marketing and how technology is shaping marketing practices.

On successful completion of your degree, you will gain an exemption from one of the three CIM modules needed for the Diploma in Professional Marketing, which means you will only need to complete two further modules to gain the full qualification (please note that this exemption is only valid for three years from the date of graduating).

Studying Marketing at Roehampton will give you an edge in starting a career in a competitive job market. Our London location means you'll be close to a city that is home to some of the world's leading marketing firms.

Companies are eager to recruit individuals who already have industry-recognised qualifications, relevant knowledge and practical marketing skills. This degree offers you the chance to gain this experience. Recent Roehampton Marketing graduates have secured jobs with Apple, BSkyB, MediaCom, McCann Erikson, OMD and many more.

Chartered Institute of Marketing (CIM) Graduate Gateway Status

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. Our course has been awarded Graduate Gateway Status by the CIM, which replaces the previous Dual Award status now no longer offered by the CIM.

This status gives Roehampton students exemption from one of the three modules required to achieve CIM’s internationally recognised Professional Diploma in Marketing. CIM professional qualifications are highly sought after by employers. Roehampton’s unique portfolio of marketing centric degrees equip our students with the best opportunities for a successful marketing career.

In addition, the University of Roehampton Business School is a CIM Accredited Study Centre and is fully qualified to deliver all of the prestigious CIM professional qualifications to students and members of the marketing profession.

Course content

In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.

During your second year you will focus on marketing in more detail. You will gain an understanding of the nature of the marketing concept and its functional activities which are essential to being a successful marketing manager. You will also complete a module on the theory and practice of marketing research as an essential contributor to informed, objective decision-making. There are opportunities to study website design and multimedia.

In your final year you will build on your marketing knowledge and understanding in the areas of international marketing, the key marketing principles and strategies and consumer behaviour. You will also have the opportunity to do a professional practise placement.

Our modules

Here are some of the varied modules we currently offer:

Year 1

Extended Academic Induction
Business Readiness
Business Organisations and Environments in a Global Context
Introduction to Finance and Accounting for Managers
Understanding Self and Others
Introduction to Management
Analysing Information and Data for Problem Solving
Principles of Marketing and Communications in a Digital World

Year 2

Further details on the below modules will be available soon

Business Readiness
Managing People and Careers
Operations, Logistics and Supply Chain Management
Processes of Project Management
Consumer Behaviour
Digital Marketing
Services Marketing

Year 3

Further details on the below modules will be available soon

Business Readiness (Year 3)
Business Ethics and Responsible Management
Business and Management Dissertation (Part 1)
Applied Corporate Strategy
Business and Management Dissertation (Part 2) [in Marketing]
Global Marketing

Career options

You will be equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.

UCAS code





Single honours

Entry tariff

2017 entry: 112 points*

*New style UCAS tariff. Find out more

Specific entry requirements

General entry requirements


Business School


3 years (full-time)

Tuition fees

£9,000 (2016; UK/EU)

£12,500 (2016; International)

Cash scholarships and bursaries available

Key Information Set

View Key Information Set

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