Why study at Roehampton

  • You will graduate ‘business ready’, with a clear understanding of how you can add value to employers and with the confidence to manage change.
  • Our employability events will give you the opportunity to meet and learn from business professionals.
  • Brand new BSc degree which covers key areas of marketing alongside a thorough grounding in business and management providing the foundation for a successful career in the public or private sectors.
  • This degree is undergoing revalidation for Chartered Institute of Marketing accreditation.
  • 100% of students are in work or further study within six months of graduation (Destination of Leavers of Higher Education, 2016 results).

Course summary

This Marketing degree will prepare you to work in the rapidly changing and diverse field of marketing. It is designed specifically to make you a ‘business ready’ graduate: a confident, independent thinker with a detailed knowledge of business and equipped with the skills to adapt rapidly to change.

You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. You will also learn how businesses can operate effectively in a culturally diverse environment.

In readiness for your future career, you will develop a range of skills that employers value: the ability to identify and solve business problems and to effectively communicate your ideas. You will develop key attributes such as commercial acumen, self-reflection and emotional intelligence and gain skills in research, numeracy and project and people management.

Our academics have a wealth of experience in organisations and business and will support you to connect your learning to the realities of business and management. You will be supported throughout in your personal development by Personal Tutors, who will work with you map your career development and provide learning guidance. You will also have access to our extensive range of employability events, including workshops, expert business speakers – e.g. members of our Advisory Board – and employer exhibitions. Alongside this, we provide a wide range of other opportunities to develop and learn, including a career mentoring scheme and student-led Business Society.

You will graduate confident about your personal values, with knowledge and experience to solve business problems ethically and with an ongoing passion for continuous personal and professional development.

Course content

Throughout your three year degree there is a focus on supporting you to develop, track and recognise your own increasing ability to add value to organisations. This is achieved through our Business Readiness module where, working with your Personal Tutor, you will gather evidence of your knowledge, attributes and skills. This will demonstrate to prospective employers how you can play a key role in whichever organisations you work for.

In your first year, you will learn to recognise your personal strengths and weaknesses through a process of self-assessment and reflection, and understand your role in a team. You will practice these skills in a variety of team problem-based activities and scenarios. You will also establish an overview of business organisations in a global context and be introduced to key areas of business such as finance, marketing and data analysis.

Your second year will continue to develop your business readiness, and you will gain experience of management, from managing people across different cultures to supply chain and project management. You will develop key skills in marketing such as an understanding of consumer behaviour, and expertise in digital and services marketing.

In your third year, you will be able to develop a deeper understanding of key areas such as branding and marketing in a global context, where you tailor the delivery of your message to local conditions. You will also study wider corporate strategy in applied contexts. You will be able to demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice.

Our modules

Here are some of the varied modules we currently offer:

Year 1

Extended Academic Induction
Business Readiness
Business Organisations and Environments in a Global Context
Introduction to Finance and Accounting for Managers
Understanding Self and Others
Introduction to Management
Analysing Information and Data for Problem Solving
Principles of Marketing and Communications in a Digital World

Year 2

Further details on the below modules will be available soon

Business Readiness
Managing People and Careers
Operations, Logistics and Supply Chain Management
Processes of Project Management
Consumer Behaviour
Digital Marketing
Services Marketing

Year 3

Further details on the below modules will be available soon

Business Readiness (Year 3)
Business Ethics and Responsible Management
Business and Management Dissertation (Part 1)
Applied Corporate Strategy
Business and Management Dissertation (Part 2) [in Marketing]
Global Marketing

Career options

You will be equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.

UCAS code





Single honours

Entry tariff

2017 entry: 112 points*

*New style UCAS tariff. Find out more

Specific entry requirements

General entry requirements


Business School


3 years (full-time)

Tuition fees

£9,000 (2016; UK/EU)

£12,500 (2016; International)

Cash scholarships and bursaries available

Key Information Set

View Key Information Set

Related courses

Retail Marketing and Management »

Marketing with Foundation Year »

Business Management »

+44 (0)20 8392 3232

Undergraduate open day

Saturday 12 November 2016

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