• Retail Marketing and Management

Why study at Roehampton

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Industry insights and advice given by guest speakers from major retailers.
  • Highly recommended: 90% of students satisfied with teaching on this course (National Student Survey 2015).

Course summary

The University is currently undertaking a review of the curriculum of this programme. This will mean that the content and structure of the programme will be different from that described below. Please contact us for more information

In this dynamic and challenging degree, you will study the rapidly-changing retail sector, from high streets to online shopping. You will develop an analytical understanding of business operations and managing organisations, and build your team-working and leadership skills through group assignments.

Excellent industry links and a London location mean you will also visit trade shows and retail hubs, meet with town centre managers and hear from guest speakers from major UK retailers.

On successful completion of your degree, you will gain an exemption from one of the three CIM modules needed for the Diploma in Professional Marketing, which means you will only need to complete two further modules to gain the full qualification (please note that this exemption is only valid for three years from the date of graduating).

Chartered Institute of Marketing (CIM) Graduate Gateway Status


The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. Our course has been awarded Graduate Gateway Status by the CIM, which replaces the previous Dual Award status now no longer offered by the CIM.

This status gives Roehampton students exemption from one of the three modules required to achieve CIM’s internationally recognised Professional Diploma in Marketing. CIM professional qualifications are highly sought after by employers. Roehampton’s unique portfolio of marketing centric degrees equip our students with the best opportunities for a successful marketing career.

In addition, the University of Roehampton Business School is a CIM Accredited Study Centre and is fully qualified to deliver all of the prestigious CIM professional qualifications to students and members of the marketing profession.

Course content

In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.

Your second year will develop your knowledge of marketing, retail purchasing and supply chain management. You will gain an understanding of retail marketing strategies and have the opportunity to demonstrate the application of theory by investigating specific logistical problems. There are also opportunities to study international business and website design amongst others.

In your final year you will look at consumer behaviour, corporate strategy, retail issues, theory and practice. There are a range of marketing modules including Digital Marketing and International Marketing on offer as well as ethics and a business project module. You have the option to do a professional practice placement in which you build on your skills and knowledge and is valuable in making contacts and gaining real life experience.

Career options

Graduates are equipped to work in retail buying, marketing, online retailing, and a range of management roles in different sectors.

UCAS code





Single honours

Entry tariff

2016 entry: 320 points
2017 entry: 128 points*

*New style UCAS tariff. Find out more

Specific entry requirements

General entry requirements


Business School


3 years (full-time)

Tuition fees

£9,000 (2016; UK/EU)

£12,500 (2016; International)

Cash scholarships and bursaries available

Key Information Set

View Key Information Set

Related courses

Human Resource Management »

International Business »

Marketing »

Further information

Contact our enquiries team »
+44 (0)20 8392 3232

Undergraduate open day

Saturday 9 July 2016

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