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Business ethics game to expand after receiving £24,000 funding

An online training game, designed to teach students and professionals about business ethics, has been awarded £24,000 funding by West Focus Consortium.

Posted: 5 December 2014

image for news story Business ethics game to expand after receiving £24,000 funding


The 3D game, Marketing Mayhem, was first created by University of Roehampton academic Dr Suzy Jagger to help students understand and familiarise themselves with ethical decision making in a workplace context. As well as improving the quality of the game, the funding will now enable it to reach a wider audience including professionals in the corporate world and government organisations. Users are put to the test by making judgements in a range of different work based scenarios.

Dr Jagger says, “I’m really excited to bring the game to market. It’s vital for our economy that private and public sector organisations educate their staff in the importance of ethical decision making.”

There is a growing demand for ethical practices and transparency following the recession with high profile scandals receiving media attention including price rigging, insider information on the stock exchange and bribery. With the consequences including fines and company losses in the billions, organisations are now under pressure to mitigate against ethical risks.

Dr Jagger aims to ultimately expand the game into a suite of online training products available in multiple languages for global companies. It is currently being adapted for the French market by one of the project’s partners, ORT France, and bespoke versions of the game are being discussed with three global firms.

Ethics is a compulsory part of all degree programmes at Roehampton’s Business School. Head of the School, Professor Julie Hall says, “We have a responsibility to our students as well as the public to inspire ethical intelligence in the next generation of working professionals and leaders. Our Business graduates are entering a fiercely competitive job market and this is something that will set them apart.”

Dr Jagger teaches both undergraduate and masters’ level courses in the Business School in Professional Ethics, Web Design and Management Information Systems. She has been teaching IT and Business Ethics for over 15 years and has published extensively in this area. 

Marketing Mayhem was produced as part of a joint project between the University of Roehampton, ORT France and the Higher Education Academy. West Focus consortium is a knowledge exchange project made up of seven London based universities. It is designed to benefit the local entrepreneurial community as well as students, graduates and academics.

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