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Dr Suzy Jagger to present to US Academy of Management

Dr Suzy Jagger has been accepted by the US Academy of Management to deliver a workshop at their Annual General Meeting, taking place in Philadelphia in August.

Posted: 25 March 2014

image for news story Dr Suzy Jagger to present to US Academy of Management

The workshop will present and discuss the pedagogic benefits of using 3D interactive games to teach, focusing particularly on Business Ethics. Dr Jagger will be demonstrating the 3D animated game, Marketing Mayhem, created and built as part of an HEA Individual Development Grant matched funding project with Roehampton and ORT France.

The project involved the creation of a pedagogic framework that uses interactive 3D animation, web resources and multiple choice quizzes. Players are presented with ethical choices to make for the main character as they follow her through her experiences in the story. The game audience is 18-25 year olds, being ideally suited for students on undergraduate and postgraduate level degrees or young industry managers, and is currently undergoing user testing. See and play the game in its current form here.

For more information on the game visit the HEA blog.

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