Marketing Mayhem Game Wins International Serious Play Award

School of Business Principal Lecturer, Dr Suzy Jagger, has received a silver award for 3D animated, business ethics game, Marketing Mayhem.

Posted: 30 June 2014

image for news story Marketing Mayhem Game Wins International Serious Play Award

The game was produced as part of a joint project between the University of Roehampton, ORT France and the HEA. The game is designed to teach professional ethics to business students on degree courses using 3D animation and interactivity to simulate real-life ethical scenarios.

The International Serious Play Awards is run by the Serious Games Association and aims to recognise those who embrace the idea that games can revolutionise learning.

Dr Jagger believes, “In order to teach professional ethics effectively, we need to engage and motivate students to think beyond just compliance and rules based methods. The game is ‘immersive’ – it is designed to take the student through an experience as if they were in real life. Games like this that are designed to teach ethics could also be used on industry induction and training programmes.”

Research during the spring term involving both Roehampton and students from the University of Northumbria showed that students found the game to be fun and also conducive to improving their ability to apply ethics to real life dilemmas. Further research involving a sample of over 1000 students is planned for 2015.

Dr Jagger added, “ This was a fantastic achievement for a team of people who were totally focused and dedicated to this project. From the three funding organisations to the incredibly talented individuals who worked hard to make it happen. We should all be proud of this! I am absolutely thrilled!”

On 24 July, Dr Jagger will attend the Serious Play conference in LA to collect the award and present the game.

Click here to view the game in its current form.

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