The Global Business of Coaching: A Meta-Analytical Perspective
Dr Christina Evans, co-authored with Dr David Lines
Unlike the many ‘How to …’ books on coaching our aim in writing this book was to produce something that resonates with critical scholars, coach educators, as well as coach practitioners who aspire to develop a more reflexive coaching practice.
Organized into three sections, the first section is based on a historiographical approach to the history of coaching, as a way of drawing out and illustrating the often tenuous links made between different forms of developmental interventions and the emergence of coaching, by different protagonists. This approach enables us to emphasise how the social and political agendas in vogue at a particular time have informed how coaching is perceived, positioned and delivered. We also present several metaphors, drawn from interviews with professional coaches based in the Asia Pacific region, that provide insights into how they perceive the past and current status of the business of coaching.
Section two starts with an equally critical perspective on coaching qualifications and credentialing, situated as part of a wider debate around the professionalization of coaching. In this section, drawing on social mobilization theory we trace how one coaching association has become powerful in the global business of coaching. This section covers some of the day-to-day tensions that coaches experience as they develop and practice their craft.
The final section explores some of the more recent developments that may change the business of coaching as we now know it e.g. the emergence of Artificial Intelligence and other technologies that could complement, or replace, current ways in which coaching is delivered.
Further details can be found on the publisher’s website: Routledge: The Global Business of Coaching