Business School

Image -  Business School  Research  
 Scroll down

Professor Carole Elliot has undertaken research focused on how successful business women are portrayed in the media and how these perceptions shape how women leaders view themselves.

Her work, which included a seminar series and associated publications, focusses on how the media shapes and influences the way in which women are represented as leaders and has raised awareness of gender stereotyping and its effect.

Professor Molly Scott Cato is a Member of the European Parliament, responsible for developing economic policy for the Green Party. She has co-authored a ground-breaking textbook that challenges conventional approaches to the teaching of economics.

Introducing a New Economics provides a new, progressive approach to economics teaching that highlights sustainability and justice and covers issues such as work, employment, power, capital, markets, money, and debt. In 2018, it was published in the United States by University of Chicago Press.

Professor Lia Zarantonello conducted an international study into the relationship between people’s attitudes and affinity to brands and the performance of those brands.

Her work encompassed studies in the USA, Russia and Indonesia. Her paper, 'The relationship between brand love and actual brand performance' in the International Marketing Review journal, won the journal's Outstanding Paper award, in the Emerald Literati Awards, which recognise outstanding business research.

Professor Elaine Harris edited the Routledge Companion to Performance Management and Control, which was comprised of research undertaken by over 50 experts, and was published in 2017.

The book, designed for scholars, students and researchers with an interest in business, management and accounting, addresses areas such as strategic management, human behaviour and performance management.