Business School
Research

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Professor Ellis L.C. Osabutey conducted a study to analyse the perceptions of Ghanaian fans of four English Premier League (EPL) teams.

The study found the strength of professional football brand equity is jointly determined by the level of brand awareness, brand loyalty, and perceived quality. However, increasing competition in international markets require professional football clubs to clearly define their marketing strategies in order to improve upon how fans perceive them. The findings suggested that global marketers have the opportunity to capitalise on market expansion opportunities in developing economies.

Professor Carole Elliot has undertaken research focused on how successful business women are portrayed in the media and how these perceptions shape how women leaders view themselves.

Her work, which included a seminar series and associated publications, focusses on how the media shapes and influences the way in which women are represented as leaders and has raised awareness of gender stereotyping and its effect.

Professor Molly Scott Cato is a Member of the European Parliament, responsible for developing economic policy for the Green Party. She has co-authored a ground-breaking textbook that challenges conventional approaches to the teaching of economics.

Introducing a New Economics provides a new, progressive approach to economics teaching that highlights sustainability and justice and covers issues such as work, employment, power, capital, markets, money, and debt. In 2018, it was published in the United States by University of Chicago Press.

Doctor Joanne Kuzma conducted a study to analyse the gender differences in employment in the new STEM area of Unmanned Aerial Vehicles (drones). Jo addressed whether women have lower levels of employment within various job functions in the drone industry compared to their male colleagues.

Through statistical analysis of personnel information found on the websites of 112 drone services firms in seven countries, Jo found that women were under-represented in the drone industry. They were also less likely to hold technical or managerial roles such as drone pilots or technical managers among all countries surveyed.

Professor Elaine Harris edited the Routledge Companion to Performance Management and Control, which was comprised of research undertaken by over 50 experts, and was published in 2017.

The book, designed for scholars, students and researchers with an interest in business, management and accounting, addresses areas such as strategic management, human behaviour and performance management.