This course will enable you to analyse the marketing context in which international brands operate. You will learn how to apply marketing concepts to different contexts, including non-traditional organisations, non-profit entities and the public sector. You will also be exposed to research relating to contemporary issues in marketing.
This MA combines modules on finance, human resources, marketing and the business environment to provide you with a thorough understanding of international management and marketing.
This course will provide you with internationally applicable business skills, particularly in marketing, which have become essential for business leaders in the current market. You will spend time studying contemporary issues in marketing and have the opportunity to explore the contribution that branding makes towards organisational goals in international and global contexts, as well as locally.
During this course you will develop your understanding of the theory and practice of different research methods, both quantitative and qualitative, in business. You will learn to assess how the external business environment will affect your business, and develop strategies for responding to this. You will also cover the key theories that underpin the financial operations of international organisations.
The business environment is very much international these days, which makes global and inter cultural working a reality. Businesses need to be effective at managing people from an international perspective, and during this course you will look at organisational behaviour and human resources management with a focus on the continuous change and the increasing globalisation of business and management practice.
You will spend time looking at contemporary issues in marketing including ethics, retail store atmospherics, marketing online, and branding places and causes.
As an MSc student, you will be required to complete a dissertation which will allow you to apply all the understanding, knowledge, analytical and conceptual tools that you have gained from your modules.
Students will also have the option to take a module of their choice which might focus on brands and brand management, managing a diverse workforce or project management.
MSc: 180; PGDip: 120
1 year (full-time)
September or January
£9,800 (2016; full-time UK/EU)
£13,000 (2016; full-time International)
Dr Suzy Jagger
+44 (0) 20 8392 3641