All inaugural lectures are held at 5.30pm in the Portrait Room, Grove House.
Invitations and full details will be sent out approximately one month before each event.
Steven Groarke, Professor of Social Thought from the Department of Social Sciences, will address the question of difficulty and its value in the contemporary context of the humanities and the social sciences. He will explore the proposal that difficulty constitutes an indispensable source of value, and as such provides an opportunity for the amplification of ourselves. He will support this proposal with reference to poetry as a particular form of difficulty.
This lecture explores the role of ‘ambidextrous market learning’, that is, a firm’ ability to engage in both exploratory and exploitative market learning simultaneously in order to develop highly innovative products. Exploitative market learning builds on a firm’s existing market knowledge base, which in turn provides a foundation for a firm to acquire new market knowledge through exploratory market learning, and to assimilate it with the existing knowledge, and use it for innovation. Exploratory market learning, on the other hand, generates new market information and knowledge that can help renew and update a firm’s current knowledge base developed through exploitative market learning. Therefore, it is argued that ambidextrous market learning taps into the complementary effect of exploratory and exploitative market learning and has fundamental implications for a firm’s product-market strategies to ensure successful product innovation.
Professor Mohammed Rafiq
19 June 2017