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This course is based at our London Holborn and Birmingham Centres

Why study at Roehampton

  • Ranked best modern university in London (Complete University Guide 2018)
  • 92% of the University of Roehampton students are in work or further education within 6 months of graduating (DLHE results 2017)
  • One to one careers advice to build your experience and skills in readiness for a competitive job market
  • Learn in a personalised and friendly small class environment
  • Cover the key areas of contemporary marketing and gain a thorough grounding in core business and management knowledge and skills
  • Well-connected with central locations in London and Birmingham
  • September, January and June start dates so you can begin your studies at a time that suits you
  • Four year extended degree programme designed to develop your academic skills with a foundation year to prepare you for degree-level study
  • Evening and weekend options available for when you need to fit your studies around your personal commitments

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in your abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success.

This course will give you an excellent grounding for a career in contemporary marketing. The course explores a wide range of topics including the rise of global brands, interactive marketing and how technology is shaping marketing practices.

Companies are eager to recruit individuals who already have industry-recognised qualifications, relevant knowledge and practical marketing skills. This degree offers you the chance to gain this experience. Recent Roehampton Marketing graduates have secured jobs with Apple, BSkyB, MediaCom, McCann Erikson, OMD and many more.

Upon successfully graduating you will be well equipped to work in a range of marketing roles, either within an agency or the marketing department of an organisation. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles.

This course is delivered as part of a partnership between the University of Roehampton and QA Higher Education. The programme is validated by the University, and taught by QA Higher Education.

The foundation year (Year 0) is carefully designed to build your confidence in your abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success. You will study a mix of English and Maths skills modules, whilst covering an introduction to business.

In Year 1, you will build a further understanding on the broader business subject area, before starting to specialise in the field of marketing.

In Year 2, you will have the chance to explore marketing in more depth. You will study marketing-specific modules such as Digital Marketing and Consumer Behaviour as well as more generalist business modules. These modules will allow you to develop your understanding of how marketing fits within businesses and developing key transferable skills that are valuable for any successful manager.

In your final year, you will further develop your marketing knowledge and explore the role of marketing within a global context and key marketing principles and strategies. You will also produce your dissertation in a marketing topic.

Year 0

English Academic Skills 1
Business Essentials Introduction
Mathematical Functional Skills Essentials
English Academic Skills 2
Business Essentials Advanced
Extended Project

Year 1

Extended Academic Induction
Business Readiness
Business Organisations and Environments in a Global Context
Introduction to Finance and Accounting for Managers
Understanding Self and Others
Introduction to Management
Analysing Information and Data for Problem Solving
Principles of Marketing and Communications in a Digital World

Year 2

Business Readiness
Managing People and Careers
Operations, Logistics and Supply Chain Management
Processes of Project Management
Consumer Behaviour
Digital Marketing
Services Marketing

Year 3

Business Readiness
Business Ethics and Responsible Management
Business and Management Dissertation (Part 1)
Applied Corporate Strategy
Business and Management Dissertation (Part 2) [in Marketing]
Branding
Global Marketing

Level

Undergraduate

BSc

Single honours

Entry tariff

2017/18 entry: 64 UCAS points

Specific entry requirements »

General entry requirements »

Department

Business School

Duration

4 years

Programme start

September, January and June

Tuition fees

£9,250 (2017/18; UK/EU)

Instalment plans available for self-funded students

Further information

Contact our Enquiries team
Email: home.admissions@qa.com