Strategy & International Business Research Cluster

The Strategy and International Business Research (SIBR) cluster connects a community of active scholars whose expertise spans from product & service innovation, technology transfer, cross-cultural management, business angel investment to the business model innovation. SIBR is led by Dr. Ellis Osabutey with an aim to develop applicable managerial frameworks and influence the direction of future policies at both local and national levels. To this end, researchers from within the cluster closely collaborate with emerging start-ups, SMEs and multinational corporations in developing as well as advanced economies. 

We have a number of ongoing joint projects with colleagues in the US, UK, New Zealand, Sweden and across Africa focusing on: internationalisation strategies through a network of relationships in Indonesia; the impact of Chinese investments in Africa, and sustainable value co-creation in industrial ecosystems. We have a track disseminating findings from such through high impact journal as Research Policy, Journal of World Business, Journal of Business Research, Technological Forecasting and Social Change, British Journal of Management and International Journal of Contemporary Hospitality Management.

The current research programme of the cluster includes

  • Business Model Innovation
  • Knowledge Management
  • Servitization
  • Business Angel investment
  • International Business and Strategy
  • Technology Transfer


PhD Students

  • Benedicta Sadoh (Supervisors: Dr Osabutey, Dr Ruiz-Castro)

Research Highlights

Hosting a special issue on contemporary challenges of doing business in Africa

Dr Osabutey hosted a Special Issue on the contemporary challenges and opportunities of doing business in Africa at Technological Forecasting and Social Change journal (CABS 3). He was also one of the contributors with an article titled 'Meeting the 21st-century challenges of doing business in Africa'. The paper outlines how nations and firms can capitalise on their resources and capabilities towards meeting the 21st-century challenges of doing business in Africa. The paper provides insights into the key requirements, including human capital formation, technology transfer, frugal innovation and learning from other nations. Authors also examine the mechanisms through which technology can be harnessed to help facilitate economic development and enhance Africa's competitiveness. 

Collaborating with the next-generation sustainable enterprises

Dr Hullova collaborates with field-leading professors in the area of circular economy (CE) at the Luleå University of Technology in Sweden, exploring how firms can create, deliver, and capture value together with their industrial ecosystem partners in a more sustainable way. The purpose of this industry-funded research program is to advance understanding of circular business models, and principles for value co-creation in industrial ecosystems. Besides assisting international companies such as Sandvik Coromant and Billerudkorsnäs with their global transition to a more sustainable business model, by building upon the examples of the best practice, Dusana, and her co-authors are developing strategies and tools for a successful transition to CE business models, sustainable innovation and growth. These tools are readily applicable step-by-step frameworks for next-generation sustainable enterprises some of which have been already published in the Journal of Business Research (CABS 3) and others are aimed to be disseminated through high-impact academic journals.

Explaining the business angel investment in the vaping industry

Dr Powell is currently finishing research on explaining the business angel investment process via the application of a value lens, and the use of stigma as a strategic weapon in the vaping industry. He is currently starting research looking at the entry of HK businesses into mainland China and fat-shaming and the obesity crisis.

Our recent research-related successes

Dr Hullova is co-editing a Special Issue in Technological Forecasting and Social Change titled ‘Leveraging disruptive technology in unlocking, designing and orchestrating ecosystem-based business models’. The submissions are open from the 1st of June 2021.

Dr Osabutey published a research article titled 'Digital platformisation as public sector transformation strategy: A case of Ghana's paperless port' in the Technological Forecasting and Social Change (ABS 3). The study draws on a case study of Ghana's paperless port digital transformation and the technology affordance theory, we address the research question: “How can digital platformisation facilitate public sector transformation?” Based on the findings and the technology affordance theory, this study develops a transformational affordance framework (TAF) and offers propositions on how digital platforms can enable public sector transformation.

Dr Osabutey had his paper on 'Unearthing antecedents to financial inclusion through FinTech innovations' accepted at the Technovation journal (CABS 3). The study shows that performance and effort expectancy have a significant relationship with the intention to use mobile money services. However, contrary to well-established positions, price value, hedonic motivation, social influence, and perceived risk do not influence the intention and use of mobile money services.

Christiaan Röell has successfully passed his Viva Voce subject to minor revisions under external examiners Professor Marian V. Jones from Sheffield University Management School and Dr. Peter W. Rodgers from University of Leicester School of Business. His PhD thesis is titled 'Internationalisation through a network of relationships: Local perspectives from Dutch MNE subsidiaries in Indonesia.'

Dr Osabutey has become an editorial board member at the Technological Forecasting and Social Change journal and was elected as associate editor at the Journal of African Business.