- Our BA Digital Media combines theory with practice, taught by experienced industry practitioners.
- The programme is shaped by employers' needs, and develops you into a highly employable graduate.
- Take advantage of work experience opportunities in leading digital media companies and creative agencies. The University has links with leading print, radio and online media outlets and agencies.
- No previous coding or programming experience necessary.
- You will be studying in the capital of digital media and the creative industries and will benefit from the networking and work placement opportunities that this location presents.
- We're creating a brand new media centre for 2019 – find out more.
Our BA Digital Media programme will immerse you in one of the fastest growing sectors of the creative industry, and equip you with the valuable skills, knowledge and experience needed for a career in the digital and new media.
The extended degree programmes include a foundation year, which will provide you with a sound introduction to key elements needed for studying Digital Media at degree level. Our extended degree programme will provide you with a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in your abilities, develop essential academic and study skills, and provide you with the subject specific knowledge essential for success.
Our innovative programme will shape you into a digital media professional who can design cross-platform digital communication products such as digital campaigns, websites, mobile apps and games, and immersive and interactive experiences in a variety of contexts.
A degree for industry
BA Digital Media is shaped by the demands and requirements of the digital media industry, providing students with an innovative learning experience that is directly relevant to the sector.
You will be at the forefront of technically driven creation, learning how to create graphic and interactive interfaces, and plan and design immersive digital experiences. You will be taught how to use digital methods and techniques to research digital audiences; how to design and manage online advertising and campaigns; how to develop digital products using a wide range of platforms and professional tools such as motion and web graphics, non-linear story-telling, design for multimedia, UX and game design; and how to use industry standard software such as Adobe Creative Cloud and various game engines. You will also be given the opportunity to learn how to code in Java and HTML.
This course is designed with your future employability at its heart. You'll be encouraged to apply your skills through a work placement in your third year, where you will gain first hand, practical experience that will enhance your CV. You will also work on practical projects which can vary from developing an online advertising campaign, to developing a mobile app, depending on the pathway you choose.
You will be taught in lectures and small, practical workshops by a combination of academics with an industry background, experienced practitioners, technical trainers and invited industry guest speakers, ensuring that you gain a breadth of knowledge that covers all aspects of digital media. The Department is well connected within the creative industry, and you will have opportunities to network and build your own contacts.
The Department is equipped with industry-standard digital facilities, where using the tools of the trade will become second nature to you.
You will graduate as a highly-skilled digital media designer with an arsenal of sought-after skills such as content creation, A/V production for digital media, interactive storytelling, design for multimedia, web and app design, and digital and social media management.
This programme combines theory with practice, starting with the broad foundations of digital media production, allowing you to specialise in your interest areas as you progress through the years.
During the foundation year, you will take modules in English and Maths which will develop your core academic and study skills. The syllabus includes a year-long module relevant to your chosen degree subject, such as Communication and Representation Essentials. This will provide you with a subject specific knowledge in Digital Media which is essential for success in your degree.
In Year 1 you will learn both the practical and theoretical foundations of digital media production. You will be encouraged to reflect on digital cultures, and the social and political implications of digital media. You will start learning digital media design skills, including interactive storytelling, A/V production, visual design and the basics of programming. You do not need to be a programmer to take this course; we will teach you the high-level skills you need from scratch.
In Year 2 you will deepen your understanding of digital cultures and digital methods, and you will work on a variety of individual and group projects. You will have options to study digital audience analysis, online advertising and branding, advanced digital media design and production, motion and web graphics, and game design. You will be able to specialise more in certain areas with your module choices, but the core modules will ensure that you will become an all-round digital professional who can communicate, research and design across platforms in the context of media convergence. Assessments will include industry briefs, and you will take a career-preparation module to prepare you for your work placement in Year 3.
In Year 3 you will undertake your job placement and will learn specific digital project management skills. You will also have the opportunity to work on a major project in one sector of digital media practice of your choice.
Here is some of the varied range of modules we currently offer:
Students take one of the following modules:
or one module from the Languages for All programme.
Compulsory and Required modules
Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.
Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.
Typical careers for graduates on this programme include digital editor and writer, digital communication manager, web designer, digital campaign manager, social media content manager, online PR manager, customer experience manager, online advertiser, digital assets curator, UX [user experience] designer, interactive media designer, and digital project manager.