UndergraduateMarketing Communications

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This programme is subject to validation*

Undergraduate Open Day
Saturday 17 November 2018
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  • You will learn how to create integrated marketing strategies across different market types and sectors, utilising different promotional tools and tactics, to create a consistent brand identity and foster competitive advantage.
  • You will gain relevant exemptions from the Chartered Institute of Marketing (CIM).
  • You will have the opportunity to practise what you learned and build valuable connections in the industry through our one-year paid work placement.
  • During your first year of study, your classes will start no earlier than 10am, and your teaching will take place on the same two days each week*. This gives you the time to travel to campus, and the flexibility to fit your study around other commitments.


Our BSc Marketing Communications is designed specifically to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers, providing an excellent basis for a professional career in marketing and communications. It is designed to equip you with an in-depth knowledge of modern methods of marketing communication used by organisations to achieve their business objectives and will cover the fundamentals of branding, B2B vs B2C marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.

Throughout your degree, you will learn how to run marketing communication campaigns, create unique brand identities and how to foster competitive advantage, whilst considering the ethical consequences and sustainability issues of the various activities of marketing communications.

Our academic staff have extensive experience of business and they will support you to connect your learning to the realities of marketing. You will be supported by your Academic Guidance Tutor, who will help to guide your learning and career development. You will also have access to our extensive range of employability events. In preparation for your future career, you will develop a range of skills that employers value: the ability to identify and solve business problems and to communicate your ideas effectively.

This degree has a unique focus on supporting you to track and develop your own increasing ability to add value to organisations. In your first year, you will establish an overview of business organisations in a global context and be introduced to key principles of marketing communications as well as areas of business such as management, finance, and data analysis. Each module is designed to enable opportunities for you to practise business readiness and employability skills. Through the Business Readiness module, you will recognise your personal strengths and weaknesses through self-assessment and reflection, thus gaining an understanding of your role in a team. In the Principles of Marketing and Communications in a Digital World you will be introduced to the theories behind key marketing decisions, such as pricing of goods and services.

Your second year will continue to develop your business readiness by gaining experience in project management. Project Management will enable you to turn creative ideas into a reality, you will learn how to develop briefs and how to work within timelines and restrictive budgets. You will acquire expertise in digital marketing and social media, learning how to target consumers through innovative content. You will also explore the differences between B2B and B2C marketing, and explore the strategies used to run successful integrated marketing campaigns.

In your third year, you will be able to cultivate a deeper understanding of the key areas of branding and marketing in a global context, where you tailor the delivery of your messages to your chosen target market. You will be able to demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice. Additionally, there will be the opportunity to study corporate strategy and learn about the importance of ethics and responsible management.

Year 1
Introduction to Management
Business Organisations and Environment in a Global Context
Understanding Self and Others
Principles of Marketing and Communications in a Digital World
Introduction to Finance and Accounting for Managers
Analysing Information and Data for Problem Solving 

You will also benefit from our Business Readiness and Extended Academic Induction modules, which focus on your future employability by developing your academic, leadership and management skills. 

Year 2
Managing People and Careers
Project Management
Consumer Behaviour
Digital Marketing
Integrated Marketing Communications

You will also continue to benefit from our Business Readiness module.

Optional Extended Professional Placement

From September 2018, all new students starting an undergraduate business degree will have the option to apply for a 12 month full-time professional placement in a role with graduate level learning opportunities. Students will complete this between years 2 and 3 of the programme.

Year 3
Business Ethics and Responsible Management
Applied Corporate Strategy
Marketing Research and Consultancy
Marketing Communications Consultancy Project
Strategic Marketing Communications

You will also complete the final part of the Business Readiness module, which will enable you to graduate with the ability to demonstrate to potential employers the skills you have gained during your degree.

What is business readiness?

Whether you want to work for a multi-national, SME or public sector organisation, our courses equip you with the knowledge, skills and attributes necessary to succeed in business management. Each of our undergraduate business degrees is underpinned by the idea of ‘business readiness’. While with us, you will engage with a three-year compulsory Business Readiness module. It will ensure that when you graduate, you will be able to demonstrate to employers the value that you can add to their organisation.

Why do I need to be business ready?

It is critical that you are able to stand out in the graduate job market. You will be able to evidence the knowledge, skills (including critical analysis, problem solving and expressing ideas verbally and in writing), and values, (your work ethos and resilience). These things combined make you ‘Business Ready’.

Employers desire evidence of professional experience in the role that you are applying for. You will have a wealth of experiences gained through your course and through volunteering, part-time work experience, student projects, and other activities. The Business Readiness module, guides you in crafting experiences into a personal narrative that evidences the knowledge, skills and attributes that you could contribute to an organisation.

How do I become business ready?

Business ready is designed into all Roehampton Business School programmes, where every module has opportunities for you to practice and simulate business readiness and employability skills. Each module has three key components:

  1. Knowledge and Understanding – Theories and concepts
  2. Intellectual Skills –Applying theories and concepts to business situations
  3. Transferable Skills – The practical skills that employers value

The compulsory Business Readiness modules incorporate discussion and reflection. You will compile a list of the skills you are gaining and chart your development in a way that articulates how you can enrich the organisations that will employ you.

You will be encouraged to take advantage of opportunities beyond the classroom, run by the Business School and the broader University. These include:

Developing industry connections. Meeting fellow students and executives, managers, entrepreneurs and other professionals - many of whom are Roehampton alumni. With students from more than 140 countries on campus, and the opportunity to study abroad, you will be able to widen your network beyond the UK.

Presenting yourself to recruiters. As part of your degree, you will learn how to pitch yourself, how to evidence your attributes and skills, and how to highlight the added value you can offer organisations. You will get practical support with CVs and guided interview simulations.

Guest speakers. Over the course of your degree, you will hear from a range of guest speakers. Recent speakers have come from Haymarket Media Ltd, Santander and KPMG. You will also have the opportunity to visit companies and meet with business leaders.

Business Advisory Board. Our board of senior business leaders works to support the development of the Business School, ensuring that your degree reflects latest business.

• Volunteering. Our students' union has an extensive volunteering programme, through which large numbers of our students work on projects that benefit our local community. There are also opportunities to get involved on campus, including as a programme rep, flat rep, student council rep, or on one of the sports teams.

• Professional Body events. You will be encouraged to attend events organised by professional bodies, such as ACCA, CMI and CIPD, who accredit our degrees.

• Roehampton Business Society (URBS). The URBS is a student-run society that brings together business students and professionals, provides opportunities to attend business events (both on campus and in London), and enter into national business competitions.

The Roehampton Business School offers all students the option to apply for a one-year paid work placement.

A placement year is the perfect opportunity to implement the ‘business readiness’ skills you will learn in year one and two, whilst gaining valuable work experience.

If you successfully secure a work placement, you will develop your CV during the year, and will be provided with access to the University's support services and regular academic guidance from the Business School.

The opportunity to make connections in your chosen industry will greatly improve your career prospects and equip you with the experience you need to secure a graduate-level job with a higher graduate salary.

The Business School will offer support in applying for placements, however a placement cannot be guaranteed.

You will be equipped to work in a marketing specialist role either in communications agencies or in an in house marketing department. This course also prepares to progress to further study with us on our MSc Global Marketing.

*What is validation?

* This currently applies to students in their first year only.

** The duration of this course is 4 years (full-time) for students taking a placement year.

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.