This degree will prepare you to work in the rapidly changing and diverse field of marketing. It is designed specifically to make you a ‘business ready’ graduate: a confident, independent thinker with a detailed knowledge of business and equipped with the skills to adapt rapidly to change.
The extended degree includes a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degrees in the Business School give students a thorough and supportive academic preparation for study. The foundation year is carefully designed to build confidence in students’ abilities, develop essential academic and study skills, and provide the subject specific knowledge essential for success.
You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. You will also learn how businesses can operate effectively in a culturally diverse environment.
In readiness for your future career, you will develop a range of skills that employers value: the ability to identify and solve business problems and to effectively communicate your ideas. You will develop key attributes such as commercial acumen, self-reflection and emotional intelligence and gain skills in research, numeracy and project and people management.
Our academics have a wealth of experience in organisations and business and will support you to connect your learning to the realities of business and management. You will be supported throughout in your personal development by Personal Tutors, who will work with you map your career development and provide learning guidance. You will also have access to our extensive range of employability events, including workshops, expert business speakers – e.g. members of our Advisory Board – and employer exhibitions. Alongside this, we provide a wide range of other opportunities to develop and learn, including a career mentoring scheme and student-led Business Society.
You will graduate confident about your personal values, with knowledge and experience to solve business problems ethically and with an ongoing passion for continuous personal and professional development.
During the foundation year, you will take modules in English and Maths which will develop your core academic and study skills. The syllabus includes a year-long module relevant to your chosen degree subject, such as Business Essentials. This will provide you with a subject specific knowledge in Business which is essential for success in your degree.
Throughout your degree there is a focus on supporting you to develop, track and recognise your own increasing ability to add value to organisations. This is achieved through our Business Readiness module where, working with your Personal Tutor, you will gather evidence of your knowledge, attributes and skills. This will demonstrate to prospective employers how you can play a key role in whichever organisations you work for.
In your first year, you will learn to recognise your personal strengths and weaknesses through a process of self-assessment and reflection, and understand your role in a team. You will practice these skills in a variety of team problem-based activities and scenarios. You will also establish an overview of business organisations in a global context and be introduced to key areas of business such as finance, marketing and data analysis.
Your second year will continue to develop your business readiness, and you will gain experience of management, from managing people across different cultures to supply chain and project management. You will develop key skills in marketing such as an understanding of consumer behaviour, and expertise in digital and services marketing.
In your third year, you will be able to develop a deeper understanding of key areas such as branding and marketing in a global context, where you tailor the delivery of your message to local conditions. You will also study wider corporate strategy in applied contexts. You will be able to demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice.
Here are some of the varied modules we currently offer:
Extended Academic Induction
Business Organisations and Environments in a Global Context
Introduction to Finance and Accounting for Managers
Understanding Self and Others
Introduction to Management
Analysing Information and Data for Problem Solving
Principles of Marketing and Communications in a Digital World
Business Readiness (Year 3)
Business Ethics and Responsible Management
Business and Management Dissertation (Part 1)
Applied Corporate Strategy
Business and Management Dissertation (Part 2) [in Marketing]
2017 entry: 64 points
4 years (full-time)