Media, Culture and Identity


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*This course has been suspended for September 2021

Already have your results and looking for a place for Autumn 2021?

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Undergraduate & Postgraduate On-Campus Open Day
Sunday 1 August 2021

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  • 93% of students are in work or further study 6 months after graduating (Destination of Leavers of Higher Education survey 2018).
  • Graduate salaries for Roehampton Journalism and Media degrees are the 5th highest in London. (LEO 2020)
  • Gain valuable experience with leading cultural organisations. Recent examples have included The Natural History Museum and Marie Claire magazine.
  • An interactive and collaborative teaching approach.
  • Study in our brand-new media centre with state-of-the-art facilities – find out more.


Our Media, Culture and Identity BA is particularly relevant if you are looking to kick-start your career in the creative industries. 

Exploring current debates about culture, and considering how the media can bring about social, cultural and political change, this degree gives you a deeper insight into how people engage with different media forms such as TV, radio, print, digital communication, advertising and social media.  

You will consider the relationship between media and society, drawing on other disciplines such as sociology, political science and cultural studies, and be introduced to key approaches to analysing the media-society relationship, while engaging critically and creatively with media and identity.  

The course covers key developments in the media, looks at how media texts are produced, distributed, regulated and consumed, and explores the ways in which the media can influence society.  

You’ll look at how the media functions as an important part of any modern democracy, explore current debates around freedom of the press, and consider how media-appointed critics have a role to play in helping shape public opinion. 

Our London location means you can immerse yourself in the creative culture of the capital at festivals, studios, galleries and pop-up cinemas. All students also have the option to do a work placement in the creative industries. You could work in TV, film, online and print media, arts and campaigns, or at a museum, art gallery, theatre or community project. Recent students have worked at the BBC, MTV, Absolute Radio and Vogue.

Year one 

  • Gain an introduction to the key aspects of media and cultural studies theory, focusing on different concepts relating to the notion of cultural identity.  
  • Gain an in-depth understanding of the development of the media and the role it plays in culture and society, examining topics such as mass communications, sociology, political science, media and cultural studies. 

Year two 

  • Explore how non-fiction media, such as news, documentary, lifestyle journalism and popular factual television, articulate and explore contemporary experiences of social change.  
  • Choose to study global trends in television and the major themes and topics in popular culture. 
  • Other optional modules include Radio and Podcasting, Race, Class and Intersectional Identities, and Journalism, Media and Politics.


Year three 

  • Take up the opportunity to do a work placement and conduct a piece of research on a topic of interest for your dissertation.  
  • Other topics final year students are currently studying include major 'media events' such as 9/11 and cult film and TV.

Here are some of the varied range of modules we currently offer:

Year 1

Core modules 
Students must take the following modules:
Media and Society 
From Mass Media to Multimedia
Formations of Identity
The Art of the Story
Digital Methods 1 
Optional module
Online Video Production 

Year 2

Core modules (40 credits)
Race, Class and Intersectional Identities
The F Word: Feminism and the Media 

Optional subject-specific modules (40 credits)
Television Transformations 
Work on Screen 

Other optional modules (choose 40 credits)
Digital Cultures 
Digital Methods 2 
Approaches to Popular Film 
Journalism, Media and Politics
Radio and Podcasting 
Career Preparation 

Year 3

Core module (40 credits)
Media Project 

Optional subject-specific modules (40-60 credits)
Mediating the Self 
The Media, the Critic and the Public Sphere 
Media in the Mind 

Other optional modules (20-40 credits)
Madness and Metaphor: Culture on the Edge
The Politics of Screens: Women-Practice-Representation 
The Horror Genre and Society: Screening the Undead and Other Monsters 
East and West: Terror, Power and New Journalism 
International Challenges and the Media
Work Placement


Compulsory and Required modules
Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.

Optional modules
Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.

You will be well placed to move into a career in the media, research, advertising, public relations, or NGO and charity work. You could go on to work for a think tank, government department, or an arts, culture or social change organisation. 

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers. 

This course offers all students the option to apply for a one-year paid work placement between years 2 & 3 of the course. A placement year is the perfect opportunity to gain valuable work experience and skills within an industry or sector of choice.

In your first two years of study you will learn about industry needs and skills required to be successful in applying for a placement through a series of workshops and curriculum based sessions. You will be encouraged to develop your Personal Development Plan and CV and will be provided with access to the University's support services including Placements, Careers and Academic Guidance.

Please note, the Placements team will offer support and guidance in searching for and applying to placements, however a placement cannot be guaranteed.

We have opened a brand new media centre for 2020

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.

Chat to one of our advisers online