UndergraduateMedia, Culture and Identity

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This programme is under re-validation*

Undergraduate Open Day
Saturday 17 November 2018
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  • 95% overall student satisfaction (National Student Survey 2017).
  • 91% of students are in work or further study 6 months after graduating (Destination of Leavers of Higher Education survey 2016).
  • Gain valuable experience with leading cultural organisations. Recent examples have included The Natural History Museum and Marie Claire magazine.
  • An interactive and collaborative teaching approach.
  • We're creating a brand new media centre for 2019 – find out more.

Summary

Our Media, Culture and Identity BA will give you the option of kick-starting your career in the creative industries by undertaking a work placement at a leading UK company or organisation. Recent students have worked at the BBC, MTV, Absolute Radio and Vogue.

On this programme you will explore current debates about culture and the ways in which the media brings about social, cultural and political change.

You will gain an understanding of notions of ‘identity’ within the context of cultural life and how people engage with media forms such as television, radio, print, digital communication, advertising and social media. The course will equip you with the knowledge and skills you'll need to engage critically and creatively with media and identity, both significant areas of contemporary culture.

During the programme you will consider the relationship between media and society and, drawing on other disciplines such as sociology, political science and cultural studies, will be introduced to some of the key approaches to analysing the media-society relationship. Plus, you'll study key developments in the media, how media texts are produced, distributed, regulated and consumed, and the ways in which the media can influence society.

You will also debate the ways the media functions as an important part of any modern democracy, as well as the current debates around freedom of the press and how media appointed critics play a role in helping to shape public opinion.

Our London location means you can immerse yourself in the creative culture of the capital at festivals, studios, galleries and pop-up cinemas. The course offers work placement module opportunities which could see you work within many areas of the creative industries from TV, film, on-line and print media, arts and campaign organisations, museums, art galleries, theatres and community projects.

In your first year, you will be introduced to key aspects of theory within the field of media and cultural studies, focusing on different concepts relating to the notion of identity. You'll gain an in-depth understanding of the development of the media and the role it plays within culture and society, examining topics such as mass communications, sociology, political science, media and cultural studies.

In your second year, you'll explore the ways in which non-fiction media such as news, documentary, lifestyle journalism and popular factual television articulate and explore contemporary experiences of profound social change. You may also study global trends in television and the major themes and topics in the realms of popular culture. Other topics currently include radio and podcasting, travel journalism and politics and the media.

In your third year, you will have the opportunity to undertake a work placement and a piece of research on a topic that is of interest to you for your dissertation. Other topics students are currently studying in their final year include major ‘media events’ such as 9/11 and cult film and TV.

Graduates have gone on to have successful careers in media, research organisations, advertising and public relations, NGOs and charities, think tanks, government departments, and arts, culture or social change organisations.

*What is validation?

We’re creating a brand new media centre for 2019

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.