UndergraduateMedia, Culture and Identity

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  • 93% of students are in work or further study 6 months after graduating (Destination of Leavers of Higher Education survey 2018).
  • Gain valuable experience with leading cultural organisations. Recent examples have included The Natural History Museum and Marie Claire magazine.
  • An interactive and collaborative teaching approach.
  • We're creating a brand new media centre for 2019 – find out more.


Our Media, Culture and Identity BA is particularly relevant if you are looking to kick-start your career in the creative industries. 

Exploring current debates about culture, and considering how the media can bring about social, cultural and political change, this degree gives you a deeper insight into how people engage with different media forms such as TV, radio, print, digital communication, advertising and social media.  

You will consider the relationship between media and society, drawing on other disciplines such as sociology, political science and cultural studies, and be introduced to key approaches to analysing the media-society relationship, while engaging critically and creatively with media and identity.  

The course covers key developments in the media, looks at how media texts are produced, distributed, regulated and consumed, and explores the ways in which the media can influence society.  

You’ll look at how the media functions as an important part of any modern democracy, explore current debates around freedom of the press, and consider how media-appointed critics have a role to play in helping shape public opinion. 

Our London location means you can immerse yourself in the creative culture of the capital at festivals, studios, galleries and pop-up cinemas. All students also have the option to do a work placement in the creative industries. You could work in TV, film, online and print media, arts and campaigns, or at a museum, art gallery, theatre or community project. Recent students have worked at the BBC, MTV, Absolute Radio and Vogue.

Year one 

  • Gain an introduction to the key aspects of media and cultural studies theory, focusing on different concepts relating to the notion of cultural identity.  
  • Gain an in-depth understanding of the development of the media and the role it plays in culture and society, examining topics such as mass communications, sociology, political science, media and cultural studies. 

Year two 

  • Explore how non-fiction media, such as news, documentary, lifestyle journalism and popular factual television, articulate and explore contemporary experiences of social change.  
  • Choose to study global trends in television and the major themes and topics in popular culture. 
  • Other optional modules include Radio and Podcasting, Travel Journalism, and Politics and the Media. 


Year three 

  • Take up the opportunity to do a work placement and conduct a piece of research on a topic of interest for your dissertation.  
  • Other topics final year students are currently studying include major 'media events' such as 9/11 and cult film and TV.

You will be well placed to move into a career in the media, research, advertising, public relations, or NGOand charity work. You could go on to work for a think tank, government department, or an arts, culture or social change organisation. 

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers. 

We’re creating a brand new media centre for 2019

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.

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