The University is currently undertaking a review of the curriculum of this programme. This will mean that the content and structure of the programme will be different from that described below. Please contact us for more information
The rich mix of subjects you will study on this course will give you a comprehensive understanding of how to manage a business, while also considering the economic environment in which businesses operate.
This economics-focused course, taught by our team of expert staff, will allow you to analyse core economic theories and concepts, and will prepare you for any career that values critical thinking and an awareness of economic issues.
In your first year you will gain a broad understanding of business covering a range of areas including marketing, accounting, how technology is used in the creative industries, the principles of economics and how all these functions and more work together.
During your second year you will continue to explore economics, looking at areas including industrial structure and management objectives, decisions and strategic response to competitors. You will also be introduced to some of the key concepts and issues in the international economy, and have opportunities to study other business facets such as project management and entrepreneurship.
In your final year you will study the working of capital markets and the process of investment, you will also gain an appreciation of the processes involved in the formation of government policies, and their impact on business. A key part of your third year is assessing situations from ethical perspectives using high level critical analysis and decision-making skills. There is also opportunity to do a professional practice placement.