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Business Psychology: Customer Loyalty

Start date:

June 2025

Level:

Intermediate

Places:

Places are awarded on a "first paid first serve" basis due to demand.

Cost / delivery:

£450 / on-campus

2 days (21 & 22 June)

Understand the psychological principles behind successful business practices. 

Whether you're in management, HR, or leadership, this course provides practical insights on how to apply psychology to improve team performance, employee satisfaction, and decision-making.

You’ll learn how to use psychological tools to understand and motivate your team, enhance communication, and create a more inclusive and productive work environment. The course covers key topics like leadership, employee engagement, and the psychology behind effective decision-making, providing you with the knowledge to foster a thriving workplace.

By the end of the course, you’ll have actionable strategies to improve your workplace culture and business outcomes.

Intended audience

Ideal for professionals in leadership roles or those looking to understand the psychological factors that impact business success, this course will help you build stronger teams and make more informed decisions. 

Why this course?

  • Psychological insights for business success: learn how to apply psychological principles to improve business performance, employee wellbeing, and organisational dynamics
  • Enhance leadership skills: gain valuable knowledge on leadership, motivation, and decision-making, helping you lead with empathy and effectiveness
  • Employee engagement: discover how to create a positive work environment that fosters motivation, productivity, and job satisfaction
  • Data-driven approaches: learn how to use psychological assessments and data to inform hiring, team development, and conflict resolution strategies
  • Expert-led learning: benefit from the expertise of professionals with a background in both psychology and business, ensuring practical, real-world applications

Course overview

This course explores the application of psychological principles to the workplace, focusing on understanding human behaviour to improve organisational performance and employee wellbeing. 

You will examine topics such as motivation, leadership, team dynamics, and decision-making, gaining insights into how psychological theories can be applied to solve real-world business challenges. Through case studies, interactive exercises, and practical examples, you will develop skills to enhance workplace productivity, communication, and culture.

  • Understand the key psychological theories and their application in business contexts
  • Analyse the role of motivation, leadership, and team dynamics in organisational success
  • Develop strategies to improve employee wellbeing, engagement, and performance
  • Apply psychological principles to enhance decision-making, communication, and conflict resolution in the workplace
  • Reflect on the ethical considerations of applying psychology in business settings

Register now