Why study at Roehampton

  • Our BA Digital Media combines theory with practice, taught by experienced industry practitioners.
  • The programme is shaped by employers' needs, and develops you into a highly employable graduate.
  • Take advantage of work experience opportunities in leading digital media companies and creative agencies. The University has links with leading print, radio and online media outlets and agencies.
  • No previous coding or programming experience necessary.
  • You will be studying in the capital of digital media and the creative industries and will benefit from the networking and work placement opportunities that this location presents.

Our BA Digital Media programme will immerse you in one of the fastest growing sectors of the creative industry, and equip you with the valuable skills, knowledge and experience needed for a career in the digital and new media.

Our innovative programme will shape you into a digital media professional who can design cross-platform digital communication products such as digital campaigns, websites, mobile apps, and immersive and interactive experiences in a variety of contexts.

A degree for industry

BA Digital Media is shaped by the demands and requirements of the digital media industry, providing students with an innovative learning experience that is directly relevant to the sector.

You will be at the forefront of technically driven creation, learning how to create graphic and interactive interfaces, and plan and design immersive digital experiences. You will be taught how to use digital methods and techniques to research digital audiences; how to design and manage online advertising and campaigns; how to develop digital products using a wide range of platforms and professional tools such as motion and web graphics, non-linear story-telling and design for multimedia, and how to use industry standard software such as Adobe Creative Cloud. You will also be given the opportunity to learn how to code in Java and HTML.

Your career

This course is designed with your future employability at its heart. You'll be encouraged to apply your skills through a work placement in your third year, where you will gain first hand, practical experience that will enhance your CV. You will also work on practical projects which can vary from developing an online advertising campaign, to developing a mobile app, depending on the pathway you choose.

You will be taught in lectures and small, practical workshops by a combination of academics with an industry background, experienced practitioners, technical trainers and invited industry guest speakers, ensuring that you gain a breadth of knowledge that covers all aspects of digital media. The Department is well connected within the creative industry, and you will have opportunities to network and build your own contacts.

The Department is equipped with industry-standard digital facilities, where using the tools of the trade will become second nature to you.

You will graduate as a highly-skilled digital media designer with an arsenal of sought after skills such as content creation, A/V production for digital media, interactive storytelling, design for multimedia, Web and app design, and digital and social media management.



This programme combines theory with practice, starting with the broad foundations of digital media production, allowing you to specialise in your interest areas as you progress through the years.

In Year 1 you will learn both the practical and theoretical foundations of digital media production. You will be encouraged to reflect on digital cultures, and the social and political implications of digital media. You will start learning digital media design skills, including interactive storytelling, A/V production, visual design and the basics of programming. You do not need to be a programmer to take this course; we will teach you the high-level skills you need from scratch.

In Year 2 you will deepen your understanding of digital cultures and digital methods, and you will work on a variety of individual and group projects. You will have options to study digital audience analysis, online advertising and branding, advanced digital media design and production, and motion and Web graphics. You will be able to specialise more in certain areas with your module choices, but the core modules will ensure that you will become an all-round digital professional who can communicate, research and design across platforms in the context of media convergence. Assessments will include industry briefs, and you will take a career-preparation module to prepare you for your work placement in Year 3.

In Year 3 you will undertake your job placement and will learn specific digital project management skills. You will also have the opportunity to work on a major project in one sector of digital media practice of your choice.

Year 1

Introduction to Digital Media

Digital Methods

Software Studies

Digital Images

Online Video Production 

Basic Web Design


Year 2

Digital Cultures

Digital Methods II

Advanced Web Design

Mobile App Design

Strategic Digital Communication

Career Preparation


Year 2 optional modules:


Politic and the Media 


Year 3

Digital Project Management

Digital Project

Work Placement


Year 3 optional modules:

Internet, Democracy and Society

Multimedia Journalism

Extended Essay

Career options

Typical careers for graduates on this programme include digital editor and writer, digital communication manager, web designer, digital campaign manager, social media content manager, online PR manager, customer experience manager, online advertiser, digital assets curator, UX [user experience] designer, interactive media designer, and digital project manager.

UCAS code





Single honours

Entry tariff



Media, Culture and Language


3 years (full-time)

Programme start

September 2018

Tuition fees

TBC (2018; UK/EU) »

TBC (2018; International) »

Cash scholarships and bursaries available»