New national research involving more than 3,700 UK adults is shining a light on the risks people may face when navigating unsafe online spaces, and the importance of early intervention and prevention.
The study, conducted by the Lucy Faithfull Foundation, explores adult online sexual behaviour and the potential harms associated with unregulated online platforms. A significant proportion of respondents reported encountering content that made them uncomfortable, highlighting wider concerns around online safety and wellbeing.
Dr Alexandra Bailey, Associate Professor of Psychology at the University of Roehampton and Head of Psychology at the Lucy Faithfull Foundation, contributed academic expertise to the research. Her work focuses on preventing online harm, understanding behavioural escalation, and promoting effective early support.
Drawing on psychological and behavioural research, Dr Bailey examines how patterns of online behaviour can develop over time, and how timely support can reduce the risk of harm to individuals and others.
“People don’t usually set out to engage with harmful or illegal content,” said Dr Bailey. “But unregulated online environments can increase the likelihood of encountering material that is distressing or dangerous. Research like this helps us understand how people arrive in these spaces, and how we can intervene earlier to prevent harm.”
The findings also suggest that many adults are already reflecting on their online behaviour, with a notable proportion expressing concern about their usage. According to Dr Bailey, this self-awareness presents a critical opportunity for prevention.
“Shame and embarrassment can stop people reaching out,” she added. “But evidence shows that confidential, non-judgemental support works. When people feel able to seek help, it can make a real difference, both for them and for protecting children.”
Dr Bailey’s contribution reflects the University of Roehampton’s commitment to research-informed practice that addresses complex social challenges and delivers real-world impact. Through close collaboration with charities, practitioners and policymakers, academic expertise from Roehampton helps inform national conversations around online safety, safeguarding and public education.
The Lucy Faithfull Foundation uses evidence from studies such as this to shape its prevention services, including Stop It Now, a confidential helpline offering advice and support to people concerned about their own or someone else’s online sexual behaviour.
This research demonstrates how collaboration between academic expertise and third-sector organisations can play a vital role in understanding online behaviour, shaping effective interventions, and supporting safer digital environments.