Digital Marketing

Postgraduate Faculty of Business and Law

Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

Digital Marketing
Duration

Msc: 1 year (full-time) or 2 years (part-time) plus optional year-long placement (FT only)

Number of Credits

180 credits at Level 7

Start date

January 2024

April 2024

September 2024

January 2025

Degree Type

MSc/PGDip/PGCert

Modules

September 2023 intake

Your on-campus teaching will take place across a maximum of two days a week.

 

The MSc with placement offers students the opportunity to complete a placement year (30 weeks) during Year 2. The aim of the placement experience is to provide a route for students to develop genuine and practical problem-solving skills in a professional context, to apply learned concepts into practice within their fields of specialism, and to enable students to gain a better understanding of your own abilities and employment potential.

If you are an international student on a visa, your CAS will have a course duration of two years, subject to meeting the UKVI’s standard requirements.

Please be aware that placements:

  • are not guaranteed;
  • are typically unpaid;
  • include a programme of support to assist students in researching, applying for, and finding an appropriate placement;
  • must be verified and approved prior to commencement; and
  • will be monitored for quality and attendance.

Placement preparation & support

  • As part of Postgraduate degrees with placement, students are enrolled in a compulsory Placement Preparation Module (which include a series of workshops) that take place in Term 1 of Year 1. The workshops and activities in this module are designed to help students find and secure a placement and develop key employability skills and knowledge to succeed in the world of work.
  • Attendance on the Placement Preparation Module is compulsory with a requirement that the student attends 80% of the timetabled workshops and fully engages with the module requirements and with the Careers and Placement teams.
  • The Careers and Placement teams will support students by providing advice on topics such as exploring career paths, CVs, Cover Letters, and interview skills.

Placement Year

  • During the placement year, students will undertake a placement with an employer and complete a 40P credit Placement Module.
  • To be eligible for the Placement Module, students must have successfully passed taught modules (students do not have to have completed the Consultancy Project (RBP040L052) or the Dissertation (RBP040L051) before the commencement of the placement), met the requirements of the Placement Preparation Module, and secured an approved placement.
  • A placement is not guaranteed. The University will offer guidance and support and recommend students to interested organisations; however, it is ultimately the student’s responsibility to secure a placement.
  • The placement can be full-time or part-time (a minimum of 3 working days, 21-24 hours per week) and can be carried out in-person or remotely, and through work-based projects.
  • The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers and must provide relevant experience in line with the learning outcomes of your academic programme. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.

Skills

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Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead.

This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products. 

 

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).

The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications. 

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How you'll learn

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you.

The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad.

In addition to the academic course you will have the opportunity to join our Global Leadership Programme. 

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Career options

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns.

These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

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Our careers team is available to support you from the start of your studies until after you graduate. We will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

Application Info

How to apply

Postgraduate programmes

 

If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.

International students
Please note that most international applicants have to pay a deposit before securing their place.

  • See our Finance pages for more details

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Tuition fees and funding

January 2024 / April 2024

Year 1 fees, see links in table below for more information.

UK EU and International Placement year
£10,500 £16,500 £1,900

 

September 2024 entry tuition fees

UK EU and International Placement year
£11,025 £17,325 £1,995

Validation and curriculum review

What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.

The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.

The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

Need help before you apply?

Course Facilities

Image -  Bloomberg Trading Room 
 In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Bloomberg Trading Room

In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Image -  Business Laboratory 
 “Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Business Laboratory

“Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Image -  Queen's Building 
 The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Queen's Building

The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Image -  Esports Arena 
 The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

Esports Arena

The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

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