/ Postgraduate Taught /

Digital Marketing

MSc/PGDip/PGCert

Start date:

April 2024
September 2024
January 2025

Duration:

1 year (ful-time) plus optional placement or 2 years (part-time)

Number of credits:

180 credits at Level 7

Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

Did you know?

This degree is accredited by The Institute of Data and Marketing (IDM)

We're in the top ten in the UK for postgraduate student satisfaction (PTES 2022, 2023)

This course is available as an extended masters for international students

Find out more

Loading...

The MSc with placement offers students the opportunity to complete a placement year (30 weeks) during Year 2. The aim of the placement experience is to provide a route for students to develop genuine and practical problem-solving skills in a professional context, to apply learned concepts into practice within their fields of specialism, and to enable students to gain a better understanding of your own abilities and employment potential.

If you are an international student on a visa, your CAS will have a course duration of two years, subject to meeting the UKVI’s standard requirements.

Please be aware that placements:

  • are not guaranteed;
  • are typically unpaid;
  • include a programme of support to assist students in researching, applying for, and finding an appropriate placement;
  • must be verified and approved prior to commencement; and
  • will be monitored for quality and attendance.

Placement preparation and support

As part of postgraduate degrees with placement, students are enrolled in a compulsory Placement Preparation Module (which include a series of workshops) that take place in Term 1 of Year 1. The workshops and activities in this module are designed to help students find and secure a placement and develop key employability skills and knowledge to succeed in the world of work.

  • Attendance on the Placement Preparation Module is compulsory with a requirement that the student attends 80% of the timetabled workshops and fully engages with the module requirements and with the Careers and Placement teams.
  • The Careers and Placement teams will support students by providing advice on topics such as exploring career paths, CVs, Cover Letters, and interview skills.

Placement Year

  • During the placement year, students will undertake a placement with an employer and complete a 40P credit Placement Module.
  • To be eligible for the Placement Module, students must have successfully passed taught modules (students do not have to have completed the Consultancy Project (RBP040L052) or the Dissertation (RBP040L051) before the commencement of the placement), met the requirements of the Placement Preparation Module, and secured an approved placement.
  • A placement is not guaranteed. The University will offer guidance and support and recommend students to interested organisations; however, it is ultimately the student’s responsibility to secure a placement.
  • The placement can be full-time or part-time (a minimum of 3 working days, 21-24 hours per week) and can be carried out in-person or remotely, and through work-based projects.
  • The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers and must provide relevant experience in line with the learning outcomes of your academic programme. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.

Skills

Get the digital marketing skills and expertise needed to succeed in a rapidly-changing digital world.

This MSc Digital Marketing will give you the knowledge and techniques to:

  • Develop and implement digital marketing strategies in a socially responsible manner
  • Analyse complex data for informed decision-making
  • Gain practical skills in web design, content creation, campaign development

 

Professional Development Programme

Through this mandatory, co-curricular module, you’ll practice and enhance your core skills in the following areas:

  • Presenting
  • Critical writing
  • Research

You’ll also work on negotiation techniques, developing the credibility of your arguments to give you the competitive edge.

Modules will be assessed by coursework assignments and you will apply your knowledge to specific business contexts.

Professional placement

If you want to apply academic theory to the real world of business before you graduate, you can also take an optional, paid placement in Year 2. Where possible, this will be tailored to your individual interests and career aspirations. But wherever your placement takes you, it will enable you to:

  • Learn on the job
  • Influence decisions, and
  • Contribute to business development and projects

An accredited programme

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).

The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications. 

Learning

Become a ambitious leader.

On our MSc in Digital Marketing you'll benefit from Roehampton's Business School wider marketing research expertise and practitioner links within the marketing profession in London and abroad.

You’ll also have the chance to pursue a consultancy project with either a multinational corporation or a prominent SME in London and join our Global Leadership Programme.

1 / 1

Careers

Take the lead in shaping the digital world.

With a MsC in Digital Marketing, you'll gain the knowledge and skills to work in a variety of roles within large businesses, innovative SMEs and marketing agencies that champion new technology, online business models and the emerging shapes of digital marketing communications and campaigns.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

UK postgraduate students apply through our direct application system.

April 2024 entry tuition fees

UK: £10,500
Placement year: £1,900

September 2024 entry tuition fees

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for UK students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

International postgraduate students apply through our direct application system.

April 2024 entry tuition fees

EU and International: £16,500

Placement year: £1,900

September 2024 entry tuition fees

EU and International: £17,325
Placement year: £1,995

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for international students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

Need help or advice before applying?

Business and Law

Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration. 

1 / 3