Digital Marketing


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Postgraduate and Doctoral digital open day
Saturday 15 May 2021, 3–6.20pm

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  • We will equip you with the expertise demanded in the digital business environment, including emerging technologies, managing digital marketing assets and campaigns, and the wider strategic marketing context.
  • You will cover social media management, gain customer insight through analysing data, and understanding the psychology of online consumers.
  • Have open access to professional certifications around social media management, i.e. Hootsuite.
  • You will participate in the Global Leadership Programme, an extracurricular course which through lectures, workshops and networking, will develop your skillset and professionalism.
  • This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (an additional fee will apply with a limited number of bursaries available).
  • This course offers the addition of a placement year with placement preparation workshops.


Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the demand for market-focussed professionals adept in the effective use of digital technologies, social media, contemporary marketing theory and best practices for global markets. You will be introduced to core areas of strategic marketing management but also gain the knowledge and skills of emerging fields in the digital marketing sector.

The Pre-Induction Programme

Students who have not previously studied business will be offered additional support in the form of an on-line preparatory, pre-induction programme of study that they will be encouraged to complete before the start of their programme. This on-line pre-induction programme will however be voluntary and not compulsory. Students will not be required to pass an assessment at the end of the pre-induction programme to gain admission onto the Master’s programme assuming they fulfil the other prescribed entry qualifications.

Global Leadership Programme

Roehampton Business School is offering to all its PG students an innovative and ambitious Global Leadership Programme alongside their PG awards. The programme runs in parallel with the taught modules and it is complementary to them.

Core Modules (Autumn term):

  • Strategic Marketing
  • Digital Marketing Practice
  • Emerging Digital Issues
  • Business Research Methods (September programme starters)

Core Modules (Spring term):

  • Online Consumer Psychology
  • Social Media and Influencers
  • Data Analytics for Marketers
  • Business Research Methods (January programme starters)

Dissertation and Project Modules:

Students must choose one of the following:

  • Dissertation
  • Consultancy Project


Compulsory and Required modules
Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.

Optional modules
Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.

The Placement module is taken by students in year two, once they have completed all other modules.

This placement module recognises the importance of professional experience for pursuing bespoke careers, and so provides the MSc students with the opportunity to apply learned concepts and toolkits into practice of their fields of specialism. You will learn on-the-job, highlight improvements in an organisation’s practices and make a contribution to chosen business projects.

The placement can either be full-time or part-time to a minimum of 3 working days (21-24 hours).

The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.

Placement Preparation Workshops will introduce you to the soft skills, the pitch and research skills needed to recruit and systematically prepare for a bespoke placement in a leading business organisation.

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns. These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.