/ Postgraduate Taught /

Digital Marketing

MSc/PGDip/PGCert

Start date:

January 2025
April 2025
September 2025

Duration:

1 year (full-time) or 2 years (part-time)

Please add an additional year if undertaking the Professional Experience Year: integrated 2-year masters. Available for Jan and Sept entry.

Number of credits:

180 credits at Level 7

Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

Did you know?

Top 10 for postgrad satisfaction (Postgraduate Taught Experience Survey 2022 and 2023).

This degree is accredited by The Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM).

This course is available as an extended masters for international students

Find out more

Loading...

The MSc with placement offers students the opportunity to complete a placement year (30 weeks) during Year 2. The aim of the placement experience is to provide a route for students to develop genuine and practical problem-solving skills in a professional context, to apply learned concepts into practice within their fields of specialism, and to enable students to gain a better understanding of your own abilities and employment potential.

If you are an international student on a visa, your CAS will have a course duration of two years, subject to meeting the UKVI’s standard requirements.

Please be aware that placements:

  • are not guaranteed;
  • are typically unpaid;
  • include a programme of support to assist students in researching, applying for, and finding an appropriate placement;
  • must be verified and approved prior to commencement; and
  • will be monitored for quality and attendance.

Placement preparation and support

As part of postgraduate degrees with placement, students are enrolled in a compulsory Placement Preparation Module (which include a series of workshops) that take place in Term 1 of Year 1. The workshops and activities in this module are designed to help students find and secure a placement and develop key employability skills and knowledge to succeed in the world of work.

  • Attendance on the Placement Preparation Module is compulsory with a requirement that the student attends 80% of the timetabled workshops and fully engages with the module requirements and with the Careers and Placement teams.
  • The Careers and Placement teams will support students by providing advice on topics such as exploring career paths, CVs, Cover Letters, and interview skills.

Placement Year

  • During the placement year, students will undertake a placement with an employer and complete a 40P credit Placement Module.
  • To be eligible for the Placement Module, students must have successfully passed taught modules (students do not have to have completed the Consultancy Project (RBP040L052) or the Dissertation (RBP040L051) before the commencement of the placement), met the requirements of the Placement Preparation Module, and secured an approved placement.
  • A placement is not guaranteed. The University will offer guidance and support and recommend students to interested organisations; however, it is ultimately the student’s responsibility to secure a placement.
  • The placement can be full-time or part-time (a minimum of 3 working days, 21-24 hours per week) and can be carried out in-person or remotely, and through work-based projects.
  • The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers and must provide relevant experience in line with the learning outcomes of your academic programme. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.

Professional Experience Year

This course also offers the option of a Professional Experience Year. This programme combines dynamic career modules with flexible placement opportunities. After completing your first year of study, you'll then complete a full year of Professional Experience training as part of your degree. This will give you real career experience. This unique opportunity offers you distinct paths to build your expertise.

Find out more about our Professional Experience Year 

Block Mode Teaching

From September 2025, this course will be taught in dedicated blocks.

This innovative approach means that you will be taught in six-week blocks that focus exclusively on one module at a time. You will be able to fully immerse yourself in each topic and apply your learning effectively.

Each module block includes eight teaching hours (lectures and practical workshops) each week, over two days.

  • You can focus on one subject at a time, maximising your understanding, retention and application of knowledge 
  • Reduce the stress of juggling multiple subjects at once 
  • A clear timetable making it easier to balance academic commitments with personal life 
  • Dedicated days to delve into each topic without distraction
  • Focus on one assessment at a time at the end of each block
  • Eliminates the pressure of multiple end-of-term assessments 
  • Regular tasks are integrated into each block, ensuring timely feedback and continuous improvement
  • A modern, practical way to learn that prepares you for your career goals.

Induction week – you will be introduced to the subject, the course team and other students on the module

Six weeks of teaching – deep dive into content led by subject experts, utilising research informed teaching, practical case studies, group work and hands-on projects

Assessment week – each block will end with a focused assessment where you can apply your knowledge to real-world cases

Break week - opportunity to prepare for your next block and connect with new students

Skills

Get the digital marketing skills and expertise needed to succeed in a rapidly-changing digital world.

This MSc Digital Marketing will give you the knowledge and techniques to:

  • Develop and implement digital marketing strategies in a socially responsible manner
  • Analyse complex data for informed decision-making
  • Gain practical skills in web design, content creation, campaign development

 

Professional Development Programme

Through this mandatory, co-curricular module, you’ll practice and enhance your core skills in the following areas:

  • Presenting
  • Critical writing
  • Research

You’ll also work on negotiation techniques, developing the credibility of your arguments to give you the competitive edge.

Modules will be assessed by coursework assignments and you will apply your knowledge to specific business contexts.

Professional placement

If you want to apply academic theory to the real world of business before you graduate, you can also take an optional, paid placement in Year 2. Where possible, this will be tailored to your individual interests and career aspirations. But wherever your placement takes you, it will enable you to:

  • Learn on the job
  • Influence decisions, and
  • Contribute to business development and projects

An accredited programme

This degree is accredited by The Institute of Data and Marketing (IDM). By taking the IDM accredited course, you'll be eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).

The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications. 

This degree is also accredited by the Chartered Institute of Marketing (CIM) and will provide you with the opportunity to be part of a worldwide community of members and enhance your employability by taking CIM globally recognised professional qualifications in your initial steps towards Chartered Status.

Learning

Become a ambitious leader.

On our MSc in Digital Marketing you'll benefit from Roehampton's Business School wider marketing research expertise and practitioner links within the marketing profession in London and abroad.

You’ll also have the chance to pursue a consultancy project with either a multinational corporation or a prominent SME in London and join our Global Leadership Programme.

1 / 1

Careers

Take the lead in shaping the digital world.

With a MsC in Digital Marketing, you'll gain the knowledge and skills to work in a variety of roles within large businesses, innovative SMEs and marketing agencies that champion new technology, online business models and the emerging shapes of digital marketing communications and campaigns.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

UK postgraduate students apply through our direct application system.

Course subject to curriculum review and validation.

January and April 2025 entry tuition fees (UK)

Level of study Full-time Part-time*
MSc £11,025

Placement year: £1,995
£5,788
PGDip £7,350 N/A
PGCert TBC TBC

*average fee per year

 

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for UK students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

September 2025 entry tuition fees (UK)

To be confirmed.

International postgraduate students apply through our direct application system.

Course subject to curriculum review and validation.

January and April 2025 entry tuition fees (international)

Level of study Full-time Part-time*
MSc £17,325

Placement year: £1,995
£9,096
PGDip £11,550 N/A
PGCert TBC TBC

*average fee per year

 

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for international students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

September 2025 entry tuition fees (UK)

To be confirmed.

Need help or advice before applying?

Business and Law

Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration. 

1 / 3