/ Short Courses /
Start date:
June 2025
Level:
Introductory
Places:
Places are awarded on a "first paid first serve" basis due to demand.
Cost / delivery:
£175 / on-campus
1 day (14 June)
How do economic principles shape the decisions businesses make every day?
This course dives into the world of business economics, equipping you with the tools to analyse markets, understand consumer behaviour, and make data-driven decisions that drive success.
Through real-world case studies, interactive exercises, and expert-led sessions, you’ll explore topics like cost analysis, pricing strategies, and market forecasting.
Join us and unlock the power of business economics to make smarter decisions, optimise performance, and achieve your goals.
Intended audience
Whether you’re a business professional, entrepreneur, or student, this course will give you the skills to navigate economic challenges and seize opportunities in today’s competitive landscape.
Why this course?
- Real-world applications: learn how economic principles drive business decisions and strategies
- Data-driven insights: master tools to analyse markets, competition, and consumer behaviour
- Expert-led training: gain knowledge from experienced economists and business professionals
- Career-ready skills: develop expertise in cost analysis, pricing strategies, and market forecasting
- Flexible learning: study online or in-person, with practical case studies and interactive sessions.
Course overview
This one-day course provides you with a foundational understanding of the key principles of economics and how they apply to business decision-making.
You will explore micro and macroeconomic concepts, market dynamics, and economic factors that influence business strategy, helping them to make informed and effective business decisions.
- Understand key economic principles, including supply and demand, market structures, and price determination
- Learn how macroeconomic factors, such as inflation, unemployment, and fiscal policy, impact business operations
- Develop the ability to analyse economic trends and incorporate them into business strategies
- Explore the relationship between business and government policies, including taxation and regulation
- Apply economic concepts to solve practical business challenges and enhance decision-making
