/ Short Courses /
Start date:
June 2025
Level:
Intermediate
Places:
Places are awarded on a "first paid first serve" basis due to demand.
Cost / delivery:
£175 / on-campus
1 day (21 June)
Want to make a difference in your community by mastering the art of advocacy?
This course will equip you with the skills to influence local, regional, and national policy by effectively lobbying decision-makers on behalf of community causes.
Throughout this one-day course, you will learn the strategies and tactics necessary to run successful lobbying campaigns. From understanding political landscapes to building strong alliances and framing persuasive messages, you’ll gain practical, actionable skills that will help you drive change within your community.
By the end of the course, you’ll have a clear understanding of the lobbying process and be ready to implement effective strategies for achieving your advocacy goals.
Intended audience
Ideal for activists, community organisers, or anyone involved in grassroots movements, this course will provide the knowledge and tools to create impactful campaigns, ensuring that your voice and the voices of those you represent are heard by the right people.
Why this course?
- Practical advocacy skills: learn how to influence decision-makers and effectively advocate for community causes
- Strategic campaign planning: develop strategies for designing and executing impactful lobbying campaigns that achieve real change
- Hands-on learning: gain experience through case studies, role-play, and practical exercises in lobbying tactics and negotiation
- Expert insights: benefit from the expertise of experienced lobbyists, community leaders, and policy makers who share their knowledge and strategies
- Building influence: understand the mechanisms of power, how to build coalitions, and how to communicate your message persuasively to decision-makers
Course overview
This course provides you with the tools and strategies to effectively advocate for community interests and influence decision-making processes. Designed for activists, community leaders, and professionals, the course covers the fundamentals of lobbying, including campaign planning, stakeholder engagement, and persuasive communication.
Through practical exercises and case studies, you will learn how to build coalitions, navigate political systems, and create impactful advocacy campaigns that drive change.
- Understand the principles and techniques of effective community lobbying and advocacy
- Develop skills to design and implement strategic lobbying campaigns
- Learn to identify and engage key stakeholders, including policymakers, media, and community members
- Enhance persuasive communication and negotiation skills to influence decision-makers
- Gain practical insights into navigating political systems and overcoming challenges in lobbying efforts
