/ Short Courses /
Start date:
June 2025
Level:
Intermediate
Places:
Places are awarded on a "first paid first serve" basis due to demand.
Cost / delivery:
£175 / on-campus
1 day (14 June)
In today’s fast-paced market, understanding consumer change is crucial for businesses to thrive.
This one-day course will equip you with the knowledge to analyse consumer behaviour, spot emerging trends, and adapt your business strategies to meet evolving consumer expectations.
Led by industry experts, you’ll explore key factors shaping consumer decisions, such as digital transformation, sustainability, and shifting values. The course will help you leverage data and insights to stay ahead of the curve, ensuring that your business remains competitive and relevant.
By the end of the course, you’ll be equipped with the tools to navigate consumer change and apply it to real-world business scenarios.
Intended audience
Ideal for professionals in marketing, sales, and business strategy, as well as anyone looking to understand how consumer behaviour impacts business success.
Why this course?
- Industry insights: understand the driving forces behind consumer behaviour and market shifts in today’s ever-evolving landscape
- Practical applications: learn how businesses can adapt their strategies to stay ahead of changing consumer needs and expectations
- Data-driven decision-making: gain skills in analysing consumer data and using it to inform business strategies
- Expert-led learning: learn from industry professionals with firsthand experience in consumer trends and behaviour analysis
- Future-proof your career: stay competitive by understanding and anticipating future consumer trends and their impact on businesses
