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International Business Strategy

Start date:

June 2025

Level:

Intermediate

Places:

Places are awarded on a "first paid first serve" basis due to demand.

Cost / delivery:

£225 / on-campus

1 day (28 June)

Step into the world of international business strategy and discover the tools and strategies necessary for success in global markets. 

This one-day course will equip you with the knowledge to navigate the complexities of international business, from global market entry strategies to understanding cultural nuances in business practices. 

You’ll explore successful case studies of multinational companies and learn how to apply strategic frameworks that drive global growth. 

Join us for this one-day course to gain the skills needed to thrive in the fast-evolving world of international business.

Intended audience

Whether you’re a business owner, manager, or aspiring strategist, this course provides you with practical insights into expanding and managing your business across borders. 

Why this course?

  • Budgeting and forecasting: learn how to effectively manage budgets, create financial forecasts, and monitor performance
  • Global perspective: gain insights into the complexities of managing businesses in international markets
  • Strategic frameworks: learn key strategies for entering and competing in global markets, including market entry, global branding, and cross-cultural management
  • Real-world case studies: analyse successful global business strategies from leading companies across different industries
  • Practical tools: learn how to create and implement international business strategies with actionable tools you can apply immediately
  • Expert instruction: benefit from guidance by industry professionals with extensive experience in global business and strategy development

Course overview

This one-day course provides you with a comprehensive understanding of the key strategies involved in expanding and operating businesses in international markets. 

You will explore global market dynamics, strategic decision-making, and the challenges and opportunities of cross-border business, equipping you with the tools needed to develop and implement successful international strategies.

  • Understand the key concepts and frameworks of international business strategy
  • Explore market entry strategies, including exporting, joint ventures, and direct investment
  • Analyse global economic, political, and cultural factors affecting business operations
  • Learn how to adapt marketing, finance, and operations strategies for international markets
  • Develop the skills to create and implement an effective international business strategy

Register now