Fashion Management

30 credits

This module explores how businesses use data to understand consumers and make smarter marketing decisions, with a main focus on Google Analytics 4 (GA4). 

You will learn how to track online consumer behaviour, analyse digital journeys, and uncover insights using GA4. Excel is used for data handling and analysis, while Power BI supports data visualisation. 

The module also introduces Mintel for broader market context. Topics include consumer decision-making, cultural influences, ethics, and sustainability. It is practical and career-focused, helping you develop the skills to create inclusive, ethical, and effective marketing strategies for local and global markets.

Teaching and learning

You will be taught through lectures and computer-based seminar labs to help you learn both theory and practical skills. Weekly lectures will introduce key marketing and consumer behaviour concepts, providing a strong academic foundation.

In seminar labs, you will work hands-on with tools like Google Analytics 4 (GA4), Excel, and Mintel to analyse real consumer data. These sessions include group discussions and practical exercises, enabling you to apply theory to real-world situations.

You will also engage in group activities to build skills in research, critical thinking, and communication. This blended approach ensures you develop the knowledge and experience needed for careers in marketing and data analysis.

Assessment

This module will be assessed by a GA4 Insights Presentation (30%) and an individual report (70%).

Module overview:

You will be introduced to the global fashion business through real-world case studies and challenges.

You'll explore supply chains, retail strategies, sustainability, and ethical labour practices while developing the critical and creative skills to navigate this complex and fast-changing industry.

The module emphasises project-based learning, equipping you with practical tools and insights for careers in fashion business, brand strategy, and operations.

Through collaborative work and leadership development, you’ll learn how to approach issues of ethics, innovation and globalisation in ways that are both strategic and responsible.

How you'll learn: 

You will learn through lectures and student-led discussions and workshops. You will also learn through assessment-focused sessions, fieldtrips and visits by external speakers, and tutorials. 

How you'll be assessed:

You will be assessed by a company profile (30%) and a case study report (70%).

30 credits

This module introduces you to the core principles and practices of project management, with a specific focus on their application within entrepreneurial and early-stage venture contexts. Unlike traditional corporate project settings, entrepreneurial environments often require leaner, more adaptive planning approaches due to uncertainty, resource constraints, and rapid iteration. 

As such, you will develop the capacity to manage ambiguity, navigate change, and deliver value through disciplined but flexible project delivery methods.

You will be introduced to a range of project management methodologies including Waterfall, Agile, and Lean Startup, allowing you to critically assess which approach is most appropriate depending on project scope, timing, resources and stakeholder complexity. These frameworks are applied through practical exercises and software tools such as Gantt charts, Work Breakdown Structures (WBS), Kanban boards, and PIDs (Project Initiation Documents).

Through scenario-based learning and industry-informed simulations, you will explore the full project lifecycle - from initial scoping and planning, to execution, monitoring, and closure. Attention is given to risk identification and mitigation, stakeholder engagement, budgeting, and the use of key performance indicators (KPIs) to track progress. 

The module places strong emphasis on communication and teamwork, where you will be expected to present your project proposals in professional formats, including project posters and written reports, as well as participate in pitch simulations aimed at securing mock investment or executive support.

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities.

Lectures will cover core project management principles and enterprise methodologies, while workshops will consist of a blend of interactive project planning activities, group work on stakeholder management and risk assessment exercises, and peer feedback sessions on project pitches designed to support your leadership and project coordination skills development.

By integrating startup case studies, software tools and investor-style evaluation panels, the module provides you with a professionally focused, applied understanding of how to manage entrepreneurial projects effectively. You will learn how to respond to evolving business contexts, justify project decisions using data, and balance innovation with execution discipline.

Assessment

This module will be assessed by a presentation (30%) and coursework (70%).

Module overview:

In this module, you will explore how to transform complex data into meaningful and engaging narratives. You will develop the skills to interpret, visualise, and communicate data effectively using storytelling principles and data visualisation techniques. 

You will learn how to apply key visual communication principles to enhance the impact of data-driven messages. Through a combination of theoretical study and hands-on practice, you will create your own data visualisations and infographics, tailoring them to specific audiences. You will gain experience in selecting, organising, and analysing real-world datasets to uncover insights and present them through compelling visual stories. 

As you progress, you will work with industry-standard tools such as Tableau, Excel, and Adobe Illustrator, learning best practices in infographic design, interactive storytelling, and ethical data representation. You will also explore the role of generative AI in data visualisation, considering its applications, limitations, and ethical implications. 

By the end of this module, you will have developed a professional portfolio of data storytelling projects, equipping you with the knowledge and skills to communicate complex information clearly and persuasively in both academic and professional settings.  

How you'll learn:

This module will be delivered in the Spring term and will consist of lectures, workshops, and asynchronous learning activities to support you in developing both theoretical and practical skills in data storytelling. 

30 credits

In an ever-changing world, organisations must make strategic choices based on solid analyses and decision-making processes. This module adopts an innovative teaching approach to illustrate how strategic management theories and models can be applied in different contexts and how they inform decision-making. 

You will develop a skill set founded on strategic management theory that will allow you to become an active participant in the strategy process that organisations deploy to ensure their long-term success.

This module will give you a clear understanding of what strategy is all about and how organisations develop it. You will learn how to apply the essential concepts and tools of strategy that will be useful in their business career whichever sector they choose.

Main topics revolve around the strategic position of organisations, the concept of competitive advantage (how to gain competitive advantage and/or sustain it for longer), and evaluation of business strategies. After a closer look at business and corporate levels of strategy, the module ends with selected aspects of implementation. 

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities. 

Seminars will involve critical analysis of real-life cases to address a range of strategic problems. In this way, you will develop commercial awareness and recognise drivers for business success. You will also have the opportunity to work with others and communicate your views.

Assessment

This module will be assessed through a strategic analysis report (50%) and a recommendation report (50%). Using insights from Assessment 1, you will produce a strategic options report using the relevant frameworks. 

30 credits

You will gain insights on organisational culture and employee relations from different perspectives. You will reflect on the role of culture in attracting and retaining talent, and its impact on employees’ engagement, job satisfaction and productivity. 

We will ask if it is possible to create fairer, more diverse, more inclusive, and more sustainable workplaces, where employees feel valued and respected. While discussing meaningful work, we will reflect how it happens that employees who are the most passionate about their work and find it the most meaningful end up doing the most unpaid labour. We will also reflect on the role of technology in fostering collaboration and flexibility, and finally, what is the impact of work on our physical and mental health. 

You will be encouraged to look at theories as useful tools for thinking and analysis.You will learn how to interpret theory and empirical data, and how to evaluate them critically, and how to use them to feed professional practice. You will be invited to look at culture and employee relations from different perspectives, and to see how they are interlinked, in order to navigate them with more confidence.

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities. 

Lectures will cover core employee relations concepts, cultural frameworks, and organisational behaviour theories, while workshops will engage you in solving practical workplace challenges and employee engagement scenarios aimed at supporting and consolidating your learning.

The module will offer research-based teaching and learning where the lecturer’s own research, combined with other relevant studies in the field, provides the theoretical and empirical basis for discussions, critical reflection, and further exploration.

Assessment

This module will be assessed by a class debate (50%) and an individual report (50%).

The purpose of the project module is to allow you to complete an individual project which draws upon interests developed over the course of your degree. You can work to your strengths to complete a final project in which the emphasis is placed on research, innovation, and execution to a professional standard.

Alternatively, you may secure and undertake a consultancy project relevant to your programme of study, for which the output should be a portfolio documenting the consultancy and its outputs.

The Project should fit one of the following frameworks:

• Practical: Develop an idea for a practice-based project (e.g., audiovisual, digital, creative, interactive output), research, plan and produce the work to a professional standard.
• Consultancy: Work experience or defined project conducted with an external business or organisation in the role of a client. With the provider, the student will:
  • Formulate a working brief specifying deliverables, agreed with the client.
  • Deliver the agreed outputs to a professional standard.

Module overview:

This module will prepare you for the media world. You will learn about how the industry is changing and adapting to new technology. You will consider such issues as what impact artificial intelligence will have as you and your fellow students enter the creative industries.

The demands to produce and distribute media and news faster via more speedy mobile networks and more powerful mobile devices have reshaped journalism and the creative industries. Artificial Intelligence (AI) and social media are among the main drivers transforming content production.

How you'll learn:

You will learn through lectures and workshops.

Lectures will cover the key learning material and workshops will discuss in depth the use of case studies and some experiential learning.

How you'll be assessed:

You will be assessed by a presentation (40%) and a report (60%).