Fashion Management

30 credits

This module will equip you with the financial knowledge and practical skills necessary for understanding and managing financial decisions, both personally and professionally. 

You will be introduced to key financial principles including financial statements, investment appraisal, budgeting, risk analysis, and sustainability in finance. By incorporating tools such as Excel and real-life case studies, the module builds financial literacy and analytical thinking from the ground up. 

A special focus is placed on fostering financial resilience, enabling you to understand the impact of financial decision-making in both small businesses and larger organisations. 

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities.

Lectures will cover core material, while workshops will consist of a blend of interactive activities, group work exercises and debates on set topics designed to support your skills development.

Assessment

This module will be assessed by case study coursework (30%) and reflective journals (70%).

Module overview:

Digital technology has changed the way news is produced, packaged, distributed, consumed and used by readers and audiences.

This module will introduce you to the media business environment, providing a grounding in how the online news and social media industries operate. You will look at how media and communication work to influence society and the way we live our lives.

It focuses on the ways that digital technology affects the media production, while providing a grounding in news media analysis. The module will introduce you to debates about online news and social media, considering their possibilities and challenges.

How you'll learn: 

You will learn through lectures and workshops. Lectures will cover the key learning material, key for sustainability, global engagement and professionally focused education. Workshops will consist of sessions where the material will be discussed in depth with the use of case studies, including student reviews and marketing of reports.

How you'll be assessed:

You will be assessed by a social media blog (30%) and an essay/report (70%).

30 credits

You will gain a comprehensive introduction to the core marketing concepts and the essential role of data in shaping marketing decisions. You will explore key topics including segmentation, targeting and positioning (STP), the marketing mix, and customer value, gaining a solid foundation in how organisations identify and respond to consumer needs. 

A strong emphasis is placed on developing practical skills in market research and data analysis. You will work with industry-standard tools such as Mintel and Statista to interpret market reports and analyse consumer trends. The module also introduces the fundamentals of data in a marketing context covering types of data, key sources, and the growing relevance of big data. 

Through hands-on sessions, you will use Microsoft Excel to organise, and analyse market data, applying advanced formulas and functions to draw meaningful consumer insights. Core statistical concepts such as mean, median, mode, standard deviation, correlation, and simple linear regression will be introduced to support predictive analysis.

By the end of the module, you will understand how to apply data-driven consumer insights to inform decisions around product development, pricing, promotion, and distribution, laying the groundwork for further study and real-world marketing practice.

Teaching and learning 

This module combines lectures, interactive workshops, and practical sessions to ensure you develop both theoretical understanding and applied skills in marketing and data analysis. You will also have access to online suppirt and employability-related activities.

You will engage in weekly lectures to explore key marketing concepts such as STP, the marketing mix, and customer value. These sessions will be supported by computer-lab sessions where you will use Mintel and Statista to conduct market research and analyse consumer trends. 

To encourage independent learning, you will be asked to conduct case study research, analyse competitor data, and discuss your findings in small groups. You will also be guided through the process of developing a marketing plan for a new or improved product, applying both consumer insights and data-driven analysis. 

Assessment 

This module will be assessed by a data analysis report (30%) and a marketing report (70%).

Module overview:

Explore how clothing and style express and shape identity, power, and belonging.

You’ll examine fashion’s relationship with politics, gender, ethnicity, and class, analysing how subcultures, media, and global systems influence what we wear and why.

Through visual analysis, theoretical readings, and case studies, the module helps you develop critical thinking and cultural awareness, preparing you to engage with fashion as a site of social meaning and creative expression. It provides a foundation for more advanced cultural and industry analysis later in your studies.

How you'll learn: 

You will learn through lectures and student-led discussions and workshops. You will also learn through assessment-focused sessions, fieldtrips and visits by external speakers, and tutorials. 

How you'll be assessed:

You will be assessed by a trend profile (30%) and style map (70%).