Fashion Marketing

30 credits

This module explores how businesses use data to understand consumers and make smarter marketing decisions, with a main focus on Google Analytics 4 (GA4). 

You will learn how to track online consumer behaviour, analyse digital journeys, and uncover insights using GA4. Excel is used for data handling and analysis, while Power BI supports data visualisation. 

The module also introduces Mintel for broader market context. Topics include consumer decision-making, cultural influences, ethics, and sustainability. It is practical and career-focused, helping you develop the skills to create inclusive, ethical, and effective marketing strategies for local and global markets.

Teaching and learning

You will be taught through lectures and computer-based seminar labs to help you learn both theory and practical skills. Weekly lectures will introduce key marketing and consumer behaviour concepts, providing a strong academic foundation.

In seminar labs, you will work hands-on with tools like Google Analytics 4 (GA4), Excel, and Mintel to analyse real consumer data. These sessions include group discussions and practical exercises, enabling you to apply theory to real-world situations.

You will also engage in group activities to build skills in research, critical thinking, and communication. This blended approach ensures you develop the knowledge and experience needed for careers in marketing and data analysis.

Assessment

This module will be assessed by a GA4 Insights Presentation (30%) and an individual report (70%).

Module overview:

You will be introduced to the global fashion business through real-world case studies and challenges.

You'll explore supply chains, retail strategies, sustainability, and ethical labour practices while developing the critical and creative skills to navigate this complex and fast-changing industry.

The module emphasises project-based learning, equipping you with practical tools and insights for careers in fashion business, brand strategy, and operations.

Through collaborative work and leadership development, you’ll learn how to approach issues of ethics, innovation and globalisation in ways that are both strategic and responsible.

How you'll learn: 

You will learn through lectures and student-led discussions and workshops. You will also learn through assessment-focused sessions, fieldtrips and visits by external speakers, and tutorials. 

How you'll be assessed:

You will be assessed by a company profile (30%) and a case study report (70%).

30 credits

This module introduces you to the core principles and practices of project management, with a specific focus on their application within entrepreneurial and early-stage venture contexts. Unlike traditional corporate project settings, entrepreneurial environments often require leaner, more adaptive planning approaches due to uncertainty, resource constraints, and rapid iteration. 

As such, you will develop the capacity to manage ambiguity, navigate change, and deliver value through disciplined but flexible project delivery methods.

You will be introduced to a range of project management methodologies including Waterfall, Agile, and Lean Startup, allowing you to critically assess which approach is most appropriate depending on project scope, timing, resources and stakeholder complexity. These frameworks are applied through practical exercises and software tools such as Gantt charts, Work Breakdown Structures (WBS), Kanban boards, and PIDs (Project Initiation Documents).

Through scenario-based learning and industry-informed simulations, you will explore the full project lifecycle - from initial scoping and planning, to execution, monitoring, and closure. Attention is given to risk identification and mitigation, stakeholder engagement, budgeting, and the use of key performance indicators (KPIs) to track progress. 

The module places strong emphasis on communication and teamwork, where you will be expected to present your project proposals in professional formats, including project posters and written reports, as well as participate in pitch simulations aimed at securing mock investment or executive support.

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities.

Lectures will cover core project management principles and enterprise methodologies, while workshops will consist of a blend of interactive project planning activities, group work on stakeholder management and risk assessment exercises, and peer feedback sessions on project pitches designed to support your leadership and project coordination skills development.

By integrating startup case studies, software tools and investor-style evaluation panels, the module provides you with a professionally focused, applied understanding of how to manage entrepreneurial projects effectively. You will learn how to respond to evolving business contexts, justify project decisions using data, and balance innovation with execution discipline.

Assessment

This module will be assessed by a presentation (30%) and coursework (70%).

Module overview: 

In Content Marketing, you will discover the dynamic interplay between creativity and strategic objectives. You will learn how to craft compelling narratives for digital platforms, leverage social media for targeted engagement, and apply metrics and analytics to measure content performance.

By examining the processes of planning, creating, and distributing digital content that aligns with organisational marketing strategies, you will gain a thorough grounding in the creative, analytical and ethical dimensions of modern marketing.

Through workshops and case studies, you will hone your ability to produce engaging content, evaluate its effectiveness, and integrate it into broader marketing campaigns. Evaluation of marketing strategies is also a key topic, both return on investment as well as environmental and social impact across the campaign lifecycle. Ultimately, you will be equipped with the skills to develop a comprehensive content marketing strategy and a portfolio of work ready to showcase to potential employers or stakeholders.

How you'll learn:

Teaching will consist of seminars and workshops. 

30 credits

This module provides an in-depth understanding of how businesses design and implement marketing strategies across international markets. 

You will explore key areas such as global market analysis, entry strategy selection, cross-cultural adaptation, branding, and sustainable marketing. 

Through practical tools like the MACS Matrix and PESTLE analysis, you will develop the ability to evaluate real-world international opportunities and challenges. Positioned within the wider business curriculum, this module enhances your global outlook and strategic decision-making key competencies for roles in marketing, consultancy, and international business development in an increasingly interconnected world.

Teaching and learning

You will learn through a combination of interactive lectures, strategy-based seminars, and real-world case studies designed to reflect international marketing practice. 

Activities include analysing market data, applying frameworks like the MACS Matrix and PESTLE, and creating a professional pitch deck for a selected UK SME such as a food, fashion, or manufacturing company aiming to expand globally. 

You will also use digital tools like Excel for budgeting and other online platforms to support evidence-based decisions. Group discussions and guided workshops will develop research, strategic thinking, and communication skills for international marketing roles.

Assessment

This module will be assessed by a global marketing pitch deck (30%) and an individual market expansion plan (70%).

Module overview:

This module will cover the theoretical, implementational and professional skills you need to understand the role of Public Relations (PR) in business and its place in an organisation’s mix of marketing and integrated communications resources.

In addition, it will equip you with the techniques and practices that will prepare them for future employment opportunities in PR.

Using authentic briefs and examples you will learn how to integrate social media, digital media campaigns, and strategic partnerships (e.g. with government, trade organisations, and charities) into your projects. They will develop comprehensive integrated communications strategies, utilising social media platforms for engagement, and will create targeted PR plans that are aiming to induce behavioural change in customers and the general public.

How you'll learn:

Through a combination of lectures, guest lectures from experienced practitioners in the field, seminar discussions and practical workshops you will learn how PR works as a mechanism to express and reflect contemporary consumer culture. Visits to PR companies will also complement your learning experience.

How you'll be assessed:

You will be assessed by a PR plan (70%) and a presentation (30%).

The purpose of the project module is to allow you to complete an individual project which draws upon interests developed over the course of your degree. You can work to your strengths to complete a final project in which the emphasis is placed on research, innovation, and execution to a professional standard.

Alternatively, you may secure and undertake a consultancy project relevant to your programme of study, for which the output should be a portfolio documenting the consultancy and its outputs.

The Project should fit one of the following frameworks:

• Practical: Develop an idea for a practice-based project (e.g., audiovisual, digital, creative, interactive output), research, plan and produce the work to a professional standard.
• Consultancy: Work experience or defined project conducted with an external business or organisation in the role of a client. With the provider, the student will:
  • Formulate a working brief specifying deliverables, agreed with the client.
  • Deliver the agreed outputs to a professional standard.

Module overview:

This module will prepare you for the media world. You will learn about how the industry is changing and adapting to new technology. You will consider such issues as what impact artificial intelligence will have as you and your fellow students enter the creative industries.

The demands to produce and distribute media and news faster via more speedy mobile networks and more powerful mobile devices have reshaped journalism and the creative industries. Artificial Intelligence (AI) and social media are among the main drivers transforming content production.

How you'll learn:

You will learn through lectures and workshops.

Lectures will cover the key learning material and workshops will discuss in depth the use of case studies and some experiential learning.

How you'll be assessed:

You will be assessed by a presentation (40%) and a report (60%).