/ Undergraduate /

Fashion Marketing

BA (Single Honours)

Start date:

September 2026

Entry tariff:

112 UCAS points (or equivalent)

Foundation Year: 64 UCAS points (or equivalent)

Next entry: Sept 2026

UCAS codes:

TBC

TBC (if choosing Foundation Year)

Fashion marketing with a conscience? Our BA Fashion Marketing programme transforms you into a sustainability and inclusion advocate. Craft compelling campaigns that sell style and save the planet. 

Did you know

This course is for you if you are: 

  • Creative and passionate about making a positive impact through fashion.
  • An aspiring entrepreneur with a vision for sustainable and inclusive fashion brands.
  • A future leader eager to navigate the ethical and social complexities of the fashion industry.
Top 3 modern university in London

(Complete University Guide 2025)

Ranked in the top 15% in the world

Times Higher Education Young University Rankings 2024

#8 in England for undergraduate student satisfaction

National Student Survey 2024

Foundation Year

This course can also be studied with a foundation year (September entry only).

Modules

Year 1 Year 2 Placement Year Year 3 Foundation

This is a new programme for 2025. More information will be added shortly. Please contact us if you have any questions.

  • Introduction to Accounting and Finance
  • Business Organisations in a Global Economy
  • Fashion Culture
  • Principles of Marketing
  • Fashion Frameworks
  • Concepts of Fashion

These modules are those we currently offer for 1 year (full-time) and may be subject to change.

  • Branding
  • Fashion Buying and Merchandising
  • Sustainable and Ethical Fashion
  • Retail Theory and Practice
  • Digital Marketing
  • Fashion Futures

This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.

Why take a placement?

A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.

How we support you

The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.

Find out more about how we'll support you

We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.

Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.

These modules are those we currently offer for 1 year (full-time) and may be subject to change.

  • Individual Project
  • Sales, PR, and Advertising
  • International Fashion
  • Global Marketing
  • Impacts of Fashion

This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.

£2,000 Foundation Scholarships for all home students

Find out more about our degrees with a foundation year

Foundation programme delivered by the School of Continuing Education. The exact modules for our foundation programme are currently in development. For more information, please contact us.

Skills

You'll learn to shape a responsible future in fashion by mastering essential skills:

  • Focus on Sustainability: Discover how to use eco-friendly materials, support ethical production, and implement circular fashion models. You'll be equipped to promote a brand's commitment to sustainability effectively.
  • Supporting Diversity: Explore how to ensure size inclusivity, avoid cultural appropriation, and support ethical representation in fashion. You'll learn to create brand stories that resonate with diverse audiences.
  • Practical Learning: Gain hands-on experience through case studies, industry projects, and collaborations with sustainable fashion brands. This real-world practice will help you build impactful marketing campaigns and refine your expertise in marketing, branding, and social media.

 

Learning

You will be learning in interactive classes, working closely with your lecturers and fellow students.

This includes:  

  • Business Modules: You’ll participate in lectures, join lively seminars, and collaborate on group activities. This mix will help you understand business concepts and apply them in practical settings.
  • Fashion Stream: You’ll attend seminars focused on exploring industry cultures and practices. This approach allows you to dive deep into how the fashion world operates and discover new trends and insights.

Overall, you'll gain hands-on experience and valuable insights that will prepare you for your career.

1 / 1

Assessment

Your assessments will be varied and engaging.

This includes:

  • Business Modules: You’ll tackle different types of assessments like reports, presentations, and essays. These will help you apply what you’ve learned and communicate your ideas effectively.
  • Fashion Stream: You’ll work on group projects that involve analysing real-life case studies and creating deliverables. This hands-on approach will give you practical experience and help you understand the fashion industry better.

 

Career

Upon graduation you can pursue various impactful careers such as:

  • Sustainable & Inclusive Marketing Specialist: This role involves crafting marketing campaigns that highlight a brand's sustainability efforts and commitment to diversity.
  • Content Marketing Manager (Sustainable Fashion): Create engaging content (written, visual, video) that showcases a brand's sustainable practices and commitment to inclusivity.
  • Social Media Strategist (Fashion & Sustainability): Develop and manage social media strategies for fashion brands, emphasizing their sustainability efforts and inclusivity initiatives.
  • Public Relations Specialist (Sustainable Fashion): Manage a brand's public image, focusing on its sustainability efforts and commitment to diversity.
  • E-commerce Marketing Manager (Sustainable Fashion): Craft marketing strategies specifically for online fashion retailers focused on sustainability.
  • Additionally, skills could be transferable to related fields such as:
  • Marketing for Sustainable Products.
  • Diversity & Inclusion Marketing.

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:

  • Career development events
  • Guest industry speakers
  • Networking opportunities
  • Personalised mentoring and careers support

You’ll graduate ready to grab every opportunity that comes your way. 

Our careers support team is available to support you from the start of your studies until after you graduate. We will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

Applying

UK Students International Students

Full-time UK undergraduate students apply through UCAS.

Course subject to curriculum review and validation.

Entry tariff

112 UCAS points (or equivalent)

Foundation Year: 64 UCAS points (or equivalent)

 

September 2026 entry tuition fees

TBC.

International undergraduate students apply through our direct application system.

Course subject to curriculum review and validation.

112 UCAS points (or equivalent)

Foundation Year: 64 UCAS points (or equivalent)

September 2026 entry tuition fees

Fees to be confirmed.

Need help or advice before applying?

Arts, Humanities and Social Sciences

Integrating the creative dynamism of arts and digital industries with the deep-rooted traditions of humanities and social sciences.

1 / 3