UndergraduateMedia and Communications

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Banner - Media and Communications
  • Optional professional placement year 
  • Develop creative capacity as well as business understanding 
  • Benefit from our brand new, state-of-the-art media facilities
  • Learn through activities that correspond to working practices of communications professionals
  • Learn from experts and practioners working in industry
  • Opportunity to exhibit your final project at a degree show, and to graduate with a portfolio

Summary

This professionally-oriented BA Media and Communications is designed to provide you with the creative and critical thinking, executive skills and business awareness to succeed in the creative industries.

You will learn about the key media functions that define consumer culture, including marketing, branding PR, advertising, data and audience engagement. This degree will provide you with a deep insight into a rapidly-evolving industry, and give you broad based skills ranging from media production to data analytics.

Working with practitioners and experts, you will develop practical skills in digital media production, project management, and creative skills in diverse formats including radio and podcasting, photography and feature writing. You will develop the ability to devise and target messages for a wide range of audiences, and understand storytelling and media language. You will have the opportunity to conduct research on key topics relating to media communications and will be encouraged to reflect on your own role as a consumer and creator of media content.

You will gain important insights into how audiences engage with brands and companies using audio-visual experiences. This will enable you to offer a valuable and informed contribution, particularly to those industries seeking to understand new trends and engage with youth markets.

This practice-based, industry-facing programme is designed to give you real world experience. You will be taught by industry practitioners and will have the opportunity to do a year-long work placement as part of your degree. You will be assessed in a variety of methods, including oral presentations, ‘real world’ case study projects and portfolio work.

When you graduate you’ll be well-placed to go into a number of industries that require multi-skilled communications professionals who are aware of the wider social and commercial importance of media. 

Year One

  • Learn how to create and edit images for the web, exploring and experimenting with a range of techniques. Become proficient in a range of digital imaging tools such as the Adobe suite.
  • You will be introduced to the fundamental concepts, methods and techniques to conduct online research.
  • Develop journalistic skills, including research, identifying and interviewing credible sources, editing texts and selecting stories for publication.
  • Understand the business of media, preparing you for the more detailed exploration of different aspects of the media environment in the following years.

Year Two

  • Learn marketing and digital communications strategies, including how media businesses work with data.
  • Tailor your degree by choosing modules that fit with your interests, whether its developing your research skills, learning how to create effective multiplatform and mobile campaigns, or practicing journalism skills and radio and podcast production.
  • Explore television in the contemporary world, including audiences and online distribution.
  • Develop your employability and career skills, engaging with mentors and building strategies and plans for your future employment. 

Year Three

  • Understand the role of public relations and develop both theoretical knowledge and practice based, professional skills that will give you experience to take into the workplace. 
  • Choose to study how media functions as an important part of any modern democracy, looking at examples from around the world of broadcasting, newspapers and radio, considering debates that arise and what the future of the web might be.
  • Opportunity to take a work placement in an area that interests you, developing and applying what you have learned over the course of your degree.
  • Create a final project to showcase your skills.

 

Here are some example modules you may complete on this course

Year One
The Business of Media
Digital Methods 1
The Art of the Story
Journalists and the World 1
Online video production
Digital Images
Languages for All

Year Two
Marketing in Practice
The Craft of the Story
The Power of Data
Digital Methods 2
Strategic Digital Communications
Feature Writing
Audiovisual Journalism
Radio and Podcasting
Media Language
Television Transformations
Career Preparation

Year Three
Extended Professional Placement
Media Practice Project
Public Relations in Practice
Advanced Professional Skills
Work Placement
International Challenges and the Media
Mediating the Self
The Media, the Critic and the Public Sphere

You will be well equipped to work in a broad spectrum of roles, including digital editor and writer, digital communication manager, web designer, digital campaign manager, social media content manager, online PR manager, customer experience manager, online advertiser, digital assets curator, interactive media designer and digital project manager. 

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interview, and meet and learn from successful graduates working at the top of their careers. You’ll have lots of opportunity to work with our partners across London and beyond, and also to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.  

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.