Sports Management


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Wednesday 26 May 2021

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  • Study in depth the core principles of the business and management of sport
  • Gain high level knowledge of the global sports industry
  • Develop leadership and communication skills in the fast growing sports industry
  • Use your business skills to improve sporting people's lives
  • Look at sport through an academic lens: explore the current social, legal, ethical and public health issues
  • Pursue your sports interests to suit your career aspirations


If you are motivated by the idea of working in the sports industry, one of the most versatile and exciting sectors in the world, then our BA Sports Management is an excellent degree choice for you.

Sport is a fast growing and dynamic global industry that brings together commercial, social and political interests. There are fantastic opportunities for graduates who have a good understanding of the sports industry to apply their management, leadership and business skills.

Students of this degree course will benefit from Roehampton's partnerships with a range of prestigious sports organisations such as Crystal Palace FC, Fulham FC, The Lawn Tennis Association, Hercules Wimbledon Athletics Club, schools and coaching agencies.

This programme was designed with input from our partners in the professional sports industry. They have given us insight into what really matters in the business of sport, and we have designed a programme that reflects the skills and knowledge required of graduates who go on to become successful in that business.

Through our association with the Roehampton Business School, we will be able to equip you with business, management and marketing skills. You will then further develop and apply these skills in a number of varied and dynamic sport-related contexts. We will give you insight into the complex world of sports marketing, sponsorship and media, and explain their relationship to, for instance, eSports and other emerging markets

As such, the aim of the programme is to produce graduates who:

  1. can demonstrate a theoretical, analytical and practical understanding of the prinicples that underpin the sports management sector
  2. can demonstrate a range of skills in relevant sports-related contexts 
  3. are capable of working in interdisciplinary environments 
  4. are equipped to meet the challenges of the local, regional and national sports management industry 
  5. have developed an academic curiosity and a set of academic skills that encourages further study

Toward the end of your second year, you will undertake a six week placement where you will gain first hand experience of an organisation within the sports industry.

During this time you will learn how that organisation works and how it's related to other parts of the sports business. We also hope that you will further develop the employability skills that we have integrated into the BA Sports Management. This experience will not only make you a serious candidate for future jobs, but it may also lead to further placements and perhaps areas of further study and research

Extended Professional Placement

This module gives you the option of a professional placement between the second and third years of your degree. Participating in a placement will enable you to further develop your graduate employability skills. It thus complements and builds on the employability skills developed through the curriculum throughout the first two years of your degree. 

This optional placement is 12 months full-time, in a role with graduate level learning opportunities. In the event that a placement lasting 12 months is not secured, or a 12 month placement is cut short for any reason, then the placement must last a minimum of 9 months. The aim of the professional placement is to provide you with an opportunity to develop your experience in managing real life issues in the workplace that:

  1. will enhance your degree subject specialism, and
  2. give you the opportunity to critically review and evaluate the business practices you've experienced in a real business context.

BA Sports Management at the University of Roehampton prepares you for a variety of careers within the sports industry. Our graduates may work with professional sports teams and leagues, or pursue careers in marketing, sponsorship, management and development of sport. They could equally consider management of health, fitness and sport centres. During your time with us, we will equip you with the knowledge and expertise to pursue these careers and more.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You'll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Merijn van Willigen
Senior Lecturer

merijn van willigen

Hi I’m Merijn, the programme convenor for the BA Sports Management, and a senior lecturer in Sport and Physical Education. I’m a graduate of Roehampton University, having achieved my Master’s in Sport, Culture and Development here in 1999, before I gained a further Master’s in International Sports Law from Anglia Ruskin. I’ve got over 20 years’ experience teaching in Higher Education, and I’ve taught modules at both undergraduate and postgraduate level. My main interests are in policy and politics, inequality and coaching. I’m also currently completing my PhD in physical education. Alongside my academic career, I’ve had a successful history in coaching hockey; I was assistant coach to the Welsh senior women’s hockey team that won a bronze medal at the European Championships in Rome in 2009, and then qualified for the Commonwealth Games in 2010. More recently, I’ve been involved in club hockey, having twice achieved promotion to the Premier League, and a bronze medal in the National Championship with Reading in 2016.

Adrian O’Connor
Senior Lecturer

Adrian O’Connor

Following a lifetime’s worth of experience in sports, exercise, fitness and health, I joined the University of Roehampton in 2010 to work on the sports programmes. It was my honour to deliver the first ever lecture on the Foundation Degree in Sports Coaching which ‘gave birth’ to today’s full three-year BA Sport Coaching degree. As well as being a Senior Lecturer in the School of Education for coaching, I also work on the new BA Sports Management degree programme, and I am the Programme Convenor for the Postgraduate Certificate in Personal & Professional Development in the Business School. My greatest interest in sport is sports psychology but I’m also really interested in developing the students’ critical thinking skills and how these relate to their next steps and their success after graduation. Seeing students progress, develop and thrive is far and away the most satisfying part of my role. Philosophically I take a ‘BR=BR’ approach to my students and to my colleagues – a firm belief that better relationships equals better results, and this permeates all the way through my work. I make a concerted effort to create a supportive working environment where good relationships can flourish. We have a wonderful physical environment here at Roehampton with the beautiful grounds and facilities, which motivate us and make us feel we’re part of something great.

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.