Marketing (Top-up)

30 credits

Explore the fast-changing world of advertising, from traditional mass-media campaigns to new, digital-first strategies. Learn how advertising fits into the broader marketing mix and why it’s important for building brand value and connecting with different audiences. 

The module covers both the creative and analytical sides of advertising, with practical experience using industry-standard tools like Meta Ads Manager and Canva. 

It focuses on ethical, sustainable, and inclusive advertising that reflects the cultural and global diversity of today’s markets. The module also looks at current trends - such as influencer marketing, programmatic advertising, AI-driven advertising, augmented reality, and shoppable ads - and will help you develop the skills to create and manage successful campaigns. 

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities. 

Through interactive lectures, workshops, guest speakers, and live briefs, you will gain the knowledge and hands-on experience you need to succeed in advertising and digital marketing. 

Activities will include campaign design, analysis tasks, group discussions, and presentations, ensuring a blend of theoretical learning and applied practice to develop both your academic and industry-relevant skills.

Assessment

This module will be assessed by a slide deck presentation (30%) and an individual report (70%).

30 credits

This module provides an in-depth understanding of how businesses design and implement marketing strategies across international markets. 

You will explore key areas such as global market analysis, entry strategy selection, cross-cultural adaptation, branding, and sustainable marketing. 

Through practical tools like the MACS Matrix and PESTLE analysis, you will develop the ability to evaluate real-world international opportunities and challenges. Positioned within the wider business curriculum, this module enhances your global outlook and strategic decision-making key competencies for roles in marketing, consultancy, and international business development in an increasingly interconnected world.

Teaching and learning

You will learn through a combination of interactive lectures, strategy-based seminars, and real-world case studies designed to reflect international marketing practice. 

Activities include analysing market data, applying frameworks like the MACS Matrix and PESTLE, and creating a professional pitch deck for a selected UK SME such as a food, fashion, or manufacturing company aiming to expand globally. 

You will also use digital tools like Excel for budgeting and other online platforms to support evidence-based decisions. Group discussions and guided workshops will develop research, strategic thinking, and communication skills for international marketing roles.

Assessment

This module will be assessed by a global marketing pitch deck (30%) and an individual market expansion plan (70%).

30 credits 

This intensive six-week taught module is designed to equip you with the essential competencies needed for professional consultancy practice. 

This module serves as the skills-based foundation for the concurrent Roehampton Live Project, providing you with theoretical frameworks, practical tools, and professional capabilities required to deliver high-quality consultancy services to real clients.

Delivered as a professional bootcamp in a blocked format, this module creates an immersive learning environment where you will develop expertise in consultancy methodologies, client relationship management, strategic problem-solving, and professional communication. The intensive structure enables you to build confidence and competence before engaging with live client projects.

You will learn to integrate ethical considerations, social responsibility, and environmental sustainability into your consultancy approach, ensuring that your professional practice contributes to broader societal wellbeing.

Key areas of focus include consultancy frameworks and methodologies, client engagement and relationship management, evidence-based research and analysis techniques, strategic thinking and recommendation development, professional communication and presentation skills, and ethical consultancy practice and sustainability integration.

You will engage in real case studies and simulated client scenarios, working individually and in teams to apply learned concepts. The module incorporates guest speakers from industry, practical workshops, and reflective exercises to bridge theory and practice effectively. 

This module prepares you for immediate application of skills in your concurrent Live Project module, where you will work with real clients as part of the ‘Roehampton Business Advice Centre’.

Teaching and learning

The module employs intensive blocked delivery with high contact hours to create an immersive professional development experience. Teaching methods include interactive workshops, case study analysis, simulation exercises, guest speaker sessions, and peer learning activities. 

You will have 22 hours of lectures and 33 hours of workshops over six weeks. Lectures and workshops will be interactive in nature providing an environment for sharing business ideas, problem space mapping and evaluation opportunities and carrying business scoping exercise.

Assessment

This module will be assessed through consultancy toolkit portfolio coursework (50%) and a consultancy bid presentation (50%).

30 credits 

This transformative capstone module is designed to bridge the gap between academic study and professional practice. You will have the opportunity to apply your academic knowledge in a real-world setting, developing strategic solutions to real-world business challenges.

You will work in consultancy teams as part of the Roehampton Business Advice Service, collaborating with a diverse range of external clients, including small and medium enterprises (SMEs), non-profit organisations, social enterprises, and larger companies. Global engagement projects will also be sought with partners outside of the UK, or projects that can have an influence on communities globally.

Each team will engage with a client to diagnose business problems, conduct in-depth research, and formulate evidence-based recommendations. By making an impact through real-world projects, you will enhance your ability to navigate complexity, synthesise information, and communicate your insights effectively to senior stakeholders.

While teamwork is a core aspect of this module, you will also undertake substantial individual work, ensuring that your personal contributions are critically assessed and aligned with your professional aspirations. The module is structured to simulate a professional consultancy environment, equipping you with the practical skills, commercial awareness, and adaptability needed for leadership roles in business and beyond.

You will be encouraged to develop ethical, socially responsible, and sustainable business solutions, ensuring that your recommendations contribute not only to organisational success but also to broader societal and environmental wellbeing.

Through a combination of practical experience, academic rigor, and reflective work-based learning, you will be empowered to become a strategic thinker, problem solver, and an influential professional. The module is designed to be a stepping stone into a range of career paths, with projects aligned with your own career goals. By the end of this module, you will have built a portfolio of high-quality work that demonstrates your analytical, decision-making, and communication skills.

Teaching and learning

Each consultancy team will be assigned an academic supervisor who will provide structured guidance, feedback, and oversight throughout the project. 

You will have scheduled supervision meetings, including meetings with your supervisor at key milestones during the project to discuss progress, challenges, and next steps. Supervisors will support you in managing client relationships and ensure professionalism in communications.

Assessment

This module will be assessed by a consultancy report (50%) and a live presentation (50%).