/ Undergraduate /

Marketing (Top-up)

BSc (Single Honours)

Start date:

September 2025
September 2026

Entry tariff:

240 credits

UCAS code:

N520

On-Campus Open Day
Saturday 12 July 2025

Top up to a full degree and gain the skills and experience needed to help you develop integrated marketing strategies and respond to the evolving nature of digital marketing.

Did you know?

You'll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals.

 

Top 3 modern university in London

(Complete University Guide 2025)

Ranked in the top 15% in the world

Times Higher Education Young University Rankings 2024

Marketing ranked 1st in London for Assessment and Feedback, Learning Resources and Student Voice

National Student Survey 2024

Modules

 

30 credits

Explore the fast-changing world of advertising, from traditional mass-media campaigns to new, digital-first strategies. Learn how advertising fits into the broader marketing mix and why it’s important for building brand value and connecting with different audiences. 

The module covers both the creative and analytical sides of advertising, with practical experience using industry-standard tools like Meta Ads Manager and Canva. 

It focuses on ethical, sustainable, and inclusive advertising that reflects the cultural and global diversity of today’s markets. The module also looks at current trends - such as influencer marketing, programmatic advertising, AI-driven advertising, augmented reality, and shoppable ads - and will help you develop the skills to create and manage successful campaigns. 

Teaching and learning

You will be taught through lectures and workshops that involve a range of learning and teaching approaches, which includes online support and employability-related activities. 

Through interactive lectures, workshops, guest speakers, and live briefs, you will gain the knowledge and hands-on experience you need to succeed in advertising and digital marketing. 

Activities will include campaign design, analysis tasks, group discussions, and presentations, ensuring a blend of theoretical learning and applied practice to develop both your academic and industry-relevant skills.

Assessment

This module will be assessed by a slide deck presentation (30%) and an individual report (70%).

30 credits

This module provides an in-depth understanding of how businesses design and implement marketing strategies across international markets. 

You will explore key areas such as global market analysis, entry strategy selection, cross-cultural adaptation, branding, and sustainable marketing. 

Through practical tools like the MACS Matrix and PESTLE analysis, you will develop the ability to evaluate real-world international opportunities and challenges. Positioned within the wider business curriculum, this module enhances your global outlook and strategic decision-making key competencies for roles in marketing, consultancy, and international business development in an increasingly interconnected world.

Teaching and learning

You will learn through a combination of interactive lectures, strategy-based seminars, and real-world case studies designed to reflect international marketing practice. 

Activities include analysing market data, applying frameworks like the MACS Matrix and PESTLE, and creating a professional pitch deck for a selected UK SME such as a food, fashion, or manufacturing company aiming to expand globally. 

You will also use digital tools like Excel for budgeting and other online platforms to support evidence-based decisions. Group discussions and guided workshops will develop research, strategic thinking, and communication skills for international marketing roles.

Assessment

This module will be assessed by a global marketing pitch deck (30%) and an individual market expansion plan (70%).

30 credits 

This intensive six-week taught module is designed to equip you with the essential competencies needed for professional consultancy practice. 

This module serves as the skills-based foundation for the concurrent Roehampton Live Project, providing you with theoretical frameworks, practical tools, and professional capabilities required to deliver high-quality consultancy services to real clients.

Delivered as a professional bootcamp in a blocked format, this module creates an immersive learning environment where you will develop expertise in consultancy methodologies, client relationship management, strategic problem-solving, and professional communication. The intensive structure enables you to build confidence and competence before engaging with live client projects.

You will learn to integrate ethical considerations, social responsibility, and environmental sustainability into your consultancy approach, ensuring that your professional practice contributes to broader societal wellbeing.

Key areas of focus include consultancy frameworks and methodologies, client engagement and relationship management, evidence-based research and analysis techniques, strategic thinking and recommendation development, professional communication and presentation skills, and ethical consultancy practice and sustainability integration.

You will engage in real case studies and simulated client scenarios, working individually and in teams to apply learned concepts. The module incorporates guest speakers from industry, practical workshops, and reflective exercises to bridge theory and practice effectively. 

This module prepares you for immediate application of skills in your concurrent Live Project module, where you will work with real clients as part of the ‘Roehampton Business Advice Centre’.

Teaching and learning

The module employs intensive blocked delivery with high contact hours to create an immersive professional development experience. Teaching methods include interactive workshops, case study analysis, simulation exercises, guest speaker sessions, and peer learning activities. 

You will have 22 hours of lectures and 33 hours of workshops over six weeks. Lectures and workshops will be interactive in nature providing an environment for sharing business ideas, problem space mapping and evaluation opportunities and carrying business scoping exercise.

Assessment

This module will be assessed through a consultancy toolkit portfolio (50%) and a consultancy bid presentation (50%).

30 credits 

This transformative capstone module is designed to bridge the gap between academic study and professional practice. You will have the opportunity to apply your academic knowledge in a real-world setting, developing strategic solutions to real-world business challenges.

You will work in consultancy teams as part of the Roehampton Business Advice Service, collaborating with a diverse range of external clients, including small and medium enterprises (SMEs), non-profit organisations, social enterprises, and larger companies. Global engagement projects will also be sought with partners outside of the UK, or projects that can have an influence on communities globally.

Each team will engage with a client to diagnose business problems, conduct in-depth research, and formulate evidence-based recommendations. By making an impact through real-world projects, you will enhance your ability to navigate complexity, synthesise information, and communicate your insights effectively to senior stakeholders.

While teamwork is a core aspect of this module, you will also undertake substantial individual work, ensuring that your personal contributions are critically assessed and aligned with your professional aspirations. The module is structured to simulate a professional consultancy environment, equipping you with the practical skills, commercial awareness, and adaptability needed for leadership roles in business and beyond.

You will be encouraged to develop ethical, socially responsible, and sustainable business solutions, ensuring that your recommendations contribute not only to organisational success but also to broader societal and environmental wellbeing.

Through a combination of practical experience, academic rigor, and reflective work-based learning, you will be empowered to become a strategic thinker, problem solver, and an influential professional. The module is designed to be a stepping stone into a range of career paths, with projects aligned with your own career goals. By the end of this module, you will have built a portfolio of high-quality work that demonstrates your analytical, decision-making, and communication skills.

Teaching and learning

Each consultancy team will be assigned an academic supervisor who will provide structured guidance, feedback, and oversight throughout the project. 

You will have scheduled supervision meetings, including meetings with your supervisor at key milestones during the project to discuss progress, challenges, and next steps. Supervisors will support you in managing client relationships and ensure professionalism in communications.

Assessment

This module will be assessed by a consultancy report (50%) and a live presentation (50%).

These are the current planned modules on this course and may be subject to change.

This course is subject to validation.

Skills

Make your mark with the professional marketing skills that matter most to employers.

In a constantly changing digital world, our BSc Marketing (Top-up) will give you a firm understanding of marketing.

You'll gain a solid foundation in core areas, including:

  • Ethical issues in global marketing
  • Emerging issues in marketing communications
  • Using promotional tools and tactics to build competitive advantage

We’ll also help you to increase your employability through our Business Readiness module.

As your professional marketing skills grow, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals.

This programme is open for all students in the UK and overseas who wish to transfer to complete the final year of an undergraduate degree, as well as students who have completed study at one of Roehampton's partner institutions.

Learning

Belong, believe and achieve through our practical approach to marketing.

We'll deliver a modern, practice-based curriculum, where you'll connect your learning and the realities of marketing to explore:

  • Sales, advertising, and PR
  • Global marketing
  • Emerging issues in marketing communications
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You’ll also take a Business Readiness module, designed in line with the CMI’s employability framework to help you develop key skills.

Our faculty of academic experts and working professionals will guide you through a blended mix of:

  • Lectures
  • Seminars
  • Independent learning
  • Online study skills
  • Assessment preparation sessions

As our courses are taught over no more than three days per week, you’ll have the flexibility to take on paid part-time work, placements, or internships – gaining real-world experience before you graduate.

We apply world-leading research and the latest thinking to your studies to help you develop a global mindset.

Assessment

Benefit from assessments that prepare you for life beyond university.

You'll be assessed using a wide range of theory and practical assessments that replicate the world of business today. This includes coursework, reports, exams (on Accountancy and Finance modules only) and online tests.

Other types of assessments include portfolio evaluation, case studies, critical poster, consultancy projects and using the Bloomberg terminal to track performance of a live asset.

All of these methods will help you demonstrate the breath and knowledge you've learnt.

Careers

Earn a degree that you can do marketing with.

With its accreditation with the CIM, our BSc Marketing degree is the ideal launchpad for marketing careers in:

  • A communications agency
  • An in-house marketing department

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:

  • Employability events
  • Guest industry speakers
  • Networking opportunities
  • Personalised mentoring and careers support

You’ll graduate ready to grab every opportunity that comes your way.    

How our careers service supports you

Our careers support team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

Full-time UK undergraduate students apply through UCAS.

Entry tariff

Looking to work out your UCAS points or find out about our entry requirements? Find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Specific entry requirements

  • 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject
  • 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution

September 2025 entry tuition fees

We offer a wide range of scholarships and bursaries. See our financial support pages for UK students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

International undergraduate students apply through our direct application system.

Entry tariff

Looking to work out your UCAS points or find out about our entry requirements? Find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Specific entry requirements

  • 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject
  • 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution

September 2025 entry tuition fees

EU and international tuition fees

Year one fees

Top-up degree: £16,950

We offer a wide range of scholarships and bursaries. See our financial support pages for international students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

Need help or advice before applying?

Business and Law

Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration. 

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