Learn to develop integrated marketing strategies and how to use promotional tools and tactics to create a consistent brand and build competitive advantage.

UCAS Code
N520
Duration
1 year (full-time)
Start date
September 2023
Degree Type
BSc (single honours)
Modules
These modules are those we currently offer for 1 year (full time) and may be subject to change.
Why this course
This one-year top up programme is designed to provide you with a firm understanding of Marketing
We are ranked 4th in London for student satisfaction in Marketing (NSS 2021) and the 6th top university in London for Marketing (Complete University Guide 2020).
You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
88% of Marketing graduates in employment or further study (Graduate Outcomes survey 2018/19)
Skills

If you have a HND/DipHE qualification, this programme allows you top up your qualifications to a full degree, giving you access to more graduate career opportunities.
This one-year top up programme is designed to provide a firm understanding of marketing. It will equip you with the skills you need for a successful career in marketing.
Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.
This programme is open for all students in the UK and overseas who wish to transfer to complete the final year of an undergraduate degree, as well as students who have completed study at one of Roehampton's partner institutions.
How you'll learn
Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing.
Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events.

Upcoming Events:
Career options
You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department.
You could also progress to further study with us on our MSc Global Marketing.

How our careers service supports you
Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.
You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
Application Info
How to apply
Undergraduate programmes
- Home (UK) students – apply through UCAS (Roehampton UCAS institution code is R48)
- International students – apply using our direct application form.
If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.
Detailed advice on applying for an undergraduate degree is available on our How to apply page.
Tuition fees and funding
September 2023 entry tuition fees
Year 1 fees, see links in table below for more information.
September 2023 funding
Specific Entry Requirements
- 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject.
- 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution.
General entry requirements
Validation and curriculum review
What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.
The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.
The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.