Marketing (Top-up)

BSc (Single Honours)

Entry tariff:

240 credits

UCAS code:

N520

Start date(s):

September 2026

Our Marketing (Top-up) degree is ideal if you already have a foundation degree (FdA / FdSC), Higher National Diploma (HND), years 1 and 2 of an undergraduate degree in a relevant subject at a different institution, or equivalent qualification in a relevant subject.

On top-up course blends creative marketing with digital skills, data analysis, and strategic thinking. You will explore branding, advertising, and consumer insights while gaining practical experience and building a powerful skillset that blends creativity with data-driven strategy, setting you apart in a competitive job market.

Through engaging projects, real-world case studies, and use of industry tools like Google, you will build a portfolio that showcases your ability to plan campaigns, analyse data, and communicate with impact, preparing you for a successful and future-focused marketing career.

You will explore the fast-changing world of advertising, from traditional mass-media campaigns to new, digital-first strategies and gain an in-depth understanding of how businesses design and implement marketing strategies across international markets. 

In the transformation capstone module, you will have the opportunity to apply your academic knowledge in a real-world setting, where you will develop strategic solutions to real-world business challenges.

Modules

Loading...

Careers

You’ll be stepping into one of the most in-demand industries worldwide.

You will gain the digital skills, strategic thinking, and creative expertise that will make you confidence and ready to lead campaigns, build brands and shape customer experiences in a range of exciting roles across the private, public, and non-profit sectors.

Marketing roles continue to be among the most in-demand in the UK and globally, with a growing need for professionals who combine creativity with data and digital literacy.

You’ll be a great position for a wide range of roles, including:

  • Digital Marketing or Advertising Executive
  • Brand or Social Media Manager
  • Marketing Analyst
  • Marketing Consultant
  • Content Creator
  • CRM or Customer Insights Specialist
  • SEO Executive

The Student Futures team is here to support you throughout your time at Roehampton and beyond.

They offer services tailored to your needs, helping you take confident steps towards your future.

You’ll have access to a wide range of career workshops and events, where you can engage with employers and develop the skills you need to succeed in the workplace.

These opportunities will help you build your CV, prepare for interviews, and connect with successful Roehampton graduates who are thriving in their careers. You’ll also be able to engage with our partners across London and beyond.

Wherever you want to go in the future, you'll be preparing for the world of work from your very first day.

Find out more

Learning & assessment

You’ll learn by doing, in a dynamic and creative environment.

You will blend theory with practice through lectures, seminars, workshops, and computer-lab sessions, where you will analyse live marketing cases and build your own campaigns. The focus is on applied, industry-relevant learning designed to develop your confidence, ensuring you’re a career-ready marketing professional.

You will explore exciting and relevant themes such as digital strategy, branding, advertising ethics, sustainability, and global consumer behaviour. Each year builds on the last, with increasing emphasis on independent thinking, innovation, and real-world readiness.

You will engage with a wide variety of scenarios drawn from real organisations across sectors such as marketing, operations, entrepreneurship, HRM, sustainability, and strategy. These cases will challenge you to work collaboratively to analyse issues, debate alternative perspectives, and generate solutions that connect theory with practice.

You will have plenty of opportunities to test your knowledge in authentic business situations, such as live briefs, consultancy-style projects, simulated business environments, enterprise activities, and opportunities to contribute to social impact or civic engagement initiatives.
 
You will undertake a capstone project, where you will choose from a range of pathways from research to sustainability-focused interventions.

We will empower you to take ownership of your learning journey and develop the mindset to be a lifelong learner. We will facilitate your learning through reflective dialogue, structured feedback, and mentoring that will enhance your personal growth and academic independence.

You’ll gain key skills in resilience, adaptability and professional self-awareness and put yourself in a confidence place for future study or employment.

How you'll be assessed

We will want you to show us what you can do, not just what you know.

Assessment is practical and career-focused, reflecting real marketing tasks. You will build campaigns, analyse data, and present your ideas through creative formats like reports, ads, and digital portfolios helping you graduate with skills and work samples that employers value.

Our assignments are designed to reflect the kinds of tasks you will do in a modern marketing role. That means less focus on traditional exams and more on real, applied projects that help you build confidence and a portfolio of work.

Whether you're a visual learner, a strategic thinker, or someone who enjoys getting hands-on with technology, this course is built to help you thrive.

Opportunities & facilities

At Roehampton, you will become part of a values-led, globally conscious academic community where innovation, sustainability, and inclusive leadership are central to how we teach, learn and build the future.

World-class library

Home to hundreds of thousands of books, over 1,000 seats, and modern, collaborative and silent study spaces. You'll also have access to a vast range of online resources, like e-books, journals, and databases whenever you want.

Read more about our library

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

Full-time UK undergraduate students apply through UCAS.

Entry tariff

Looking to work out your UCAS points or find out about our entry requirements? Find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Specific entry requirements

  • 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject
  • 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution

International undergraduate students apply through our direct application system.

Entry tariff

Looking to work out your UCAS points or find out about our entry requirements? Find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Specific entry requirements

  • 240 credits from a Higher National Diploma (HND), a foundation degree (FdA/ FdSc) or equivalent international qualification in a relevant subject
  • 240 credits from years 1 and 2 of an undergraduate degree (BA/BSc) in a relevant subject at a different institution

Need help or advice before applying?

Business and Law

Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration. 

1 / 3