This degree offers a stimulating programme of study, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by global organisations and marketing agencies.
January start: 16 months, January 2022 - April 2023 (full-time only)
April start: 1 year (full-time)
September start: 1 year (full-time) or 2 years (part-time)
Please add an additional year if undertaking a placement.
Number of credits:
180 credits at Level 7
You will have opportunities to utilise the School’s links with the world's largest community of marketers, the Chartered Institute of Marketing.
This programme is dual accredited to a CMI qualification.
This course offers the addition of a placement year with placement preparation workshops.
Participate in the Global Leadership Programme which will develop your skillset and professionalism through lectures, workshops and networking.
Course and Module Details
The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.
This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.
The programme provides you with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance.
You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-pace business world.
MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L7 qualification in Strategic Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation.
Students on this course are normally in Monday, Tuesday (PM), Wednesday (AM) and Thursday.
Contact us for further information.
Fees & Funding
January 2022 and April 2022 entry tuition fees
Year 1 fees.
|£8,427 (full-time)||£8,427 (full-time)||£15,352 (full-time)||£1,500|
|£471 per ten credits (part-time)||£471 per ten credits (part-time)||£853 per ten credits (part-time)|
January 2022 and April 2022 funding
September 2022 entry tuition fees
Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.
How to apply
You can apply now for any programme starting in Autumn 2021, January or February 2022 or September 2022.
All postgraduate taught applications can be made via our online application form.
- Check our application deadlines
- View our entry requirements for postgraduate programmes
- View our general entry criteria and application FAQs
If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.
Please note that most international applicants have to pay a deposit before securing their place.
- See our Finance pages for more details
Postgraduate application process FAQs
No, you can save and revisit your application form and can contact us directly at any time if you need advice or assistance.
If you are a prospective postgraduate student who has home fee status, then you can apply close to the start of the course of study. However, if you have international fee status and require a Tier 4 Visa, then you will normally need to apply much earlier. Please see our application deadlines for postgraduate study.
We encourage all students to apply as early as possible, as some programmes have limited numbers.
Yes, we offer a range of scholarships, alongside support on managing your finances while you are with us.
Yes, we have a wide range of high quality and competitively priced on-campus student residences. We are able to offer quiet rooms and can adjust for those with specific access needs.
Find out more on our accommodation pages.
The Placement module is taken by students in year two, once they have completed all other modules.
This placement module recognises the importance of professional experience for pursuing bespoke careers, and so provides the MSc students with the opportunity to apply learned concepts and toolkits into practice of their fields of specialism. You will learn on-the-job, highlight improvements in an organisation’s practices and make a contribution to chosen business projects.
The placement can either be full-time or part-time to a minimum of 3 working days (21-24 hours).
The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.
Placement Preparation Workshops will introduce you to the soft skills, the pitch and research skills needed to recruit and systematically prepare for a bespoke placement in a leading business organisation.
Doing all we can to support our student's lives at Roehampton
At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.
We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.
We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.