Global Marketing

Postgraduate Faculty of Business and Law

This degree offers a stimulating programme of study, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by organisations and marketing agencies.

Global Marketing
Duration

1 year (full-time)

Please add an additional year if undertaking a placement. 

Number of Credits

180 credits at Level 7

Start date

April 2024

September 2024

January 2025

Degree Type

MSc

Modules

 

The MSc with placement offers students the opportunity to complete a placement year (30 weeks) during Year 2. The aim of the placement experience is to provide a route for students to develop genuine and practical problem-solving skills in a professional context, to apply learned concepts into practice within their fields of specialism, and to enable students to gain a better understanding of your own abilities and employment potential.

If you are an international student on a visa, your CAS will have a course duration of two years, subject to meeting the UKVI’s standard requirements.

Please be aware that placements:

  • are not guaranteed;
  • are typically unpaid;
  • include a programme of support to assist students in researching, applying for, and finding an appropriate placement;
  • must be verified and approved prior to commencement; and
  • will be monitored for quality and attendance.

Placement preparation & support

  • As part of Postgraduate degrees with placement, students are enrolled in a compulsory Placement Preparation Module (which include a series of workshops) that take place in Term 1 of Year 1. The workshops and activities in this module are designed to help students find and secure a placement and develop key employability skills and knowledge to succeed in the world of work.
  • Attendance on the Placement Preparation Module is compulsory with a requirement that the student attends 80% of the timetabled workshops and fully engages with the module requirements and with the Careers and Placement teams.
  • The Careers and Placement teams will support students by providing advice on topics such as exploring career paths, CVs, Cover Letters, and interview skills.

Placement Year

  • During the placement year, students will undertake a placement with an employer and complete a 40P credit Placement Module.
  • To be eligible for the Placement Module, students must have successfully passed taught modules (students do not have to have completed the Consultancy Project (RBP040L052) or the Dissertation (RBP040L051) before the commencement of the placement), met the requirements of the Placement Preparation Module, and secured an approved placement.
  • A placement is not guaranteed. The University will offer guidance and support and recommend students to interested organisations; however, it is ultimately the student’s responsibility to secure a placement.
  • The placement can be full-time or part-time (a minimum of 3 working days, 21-24 hours per week) and can be carried out in-person or remotely, and through work-based projects.
  • The placement will ideally be tailored to your interests and aspirations but ultimately meets the needs of employers and must provide relevant experience in line with the learning outcomes of your academic programme. Whereas the roles offered may vary, the emphasis should be on securing a placement within promising growth areas of your discipline and, on both applying and developing existing knowledge and skills in the work place as well as gaining new knowledge and skills.

Extended masters for international students

Find out more  

Skills

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Gain the expertise you need to standout in today’s marketing marketplace.

The Roehampton MSc Global Marketing will give you the essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

You’ll be introduced to the:

  • Strategic, financial and operational context of management
  • Digital marketing strategies
  • Increasingly data-driven context in which business leaders operate

You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing. 

Professional Development Programme

Through this mandatory, co-curricular module, you’ll practice and enhance your core skills in the following areas:

  • Presenting
  • Critical writing
  • Research

You’ll also work on negotiation techniques, developing the credibility of your arguments to give you the competitive edge.

Professional placement

If you want to apply academic theory to the real world of business before you graduate, you can also take an optional, paid placement in Year 2. Where possible, this will be tailored to your individual interests and career aspirations. But wherever your placement takes you, it will enable you to:

  • Learn on the job
  • Influence decisions
  • Contribute to business development and projects

Professional accreditation

This programme is accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, who complete the whole programme with Roehampton, will be eligible for a CMI Level 7 qualification in Strategic Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation). 

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How you'll learn

Choose an MSc that works for you. 

Created in collaboration with industry-leading research and professionals, the Roehampton MSc Global Marketing has a global outlook – preparing you for the challenges of senior management within an international environment.

Working in high-spec facilities, like our Business Laboratory and new Bloomberg Trading Room, you’ll gain a critical understanding of:

  • Corporate strategy
  • Leadership 
  • Finanical performance management
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Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance. 

You’ll also have the chance to pursue a consultancy project with either a multinational corporation or a prominent SME in London.

The Roehampton Business School is a progressive and inclusive community, putting you at the centre of your learning journey. Recognising that our students have different personal circumstances, we limit on-campus teaching to a maximum of two days per week, enabling you to balance your studies with work, family, and other external commitments.

Career options

Carve out your career on a global marketing stage.

With an MSc Global Marketing from Roehampton, youll emerge with the knowledge and skills to work in large multi-national corporations, global SMEs or specialisit marketing agencies. You could work in:

  • Brand management
  • Digital marketing planning
  • Strategic marketing management
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Whatever your aims or aspirations, our dedicated careers support team will be on hand to support you from day one, with personal coaching, CV and application writing, presentation practice, mock interviews, and networking opportunities.

And our optional professional placement in Year 2 is the perfect platform to make career-defining connections before you graduate.

Application Info

How to apply

Postgraduate programmes

International students
Please note that most international applicants have to pay a deposit before securing their place.

  • See our finance pages for more details

Tuition fees and funding

April 2024 entry tuition fees

UK EU and International Placement year
£10,500 £17,000 £1,900

 

September 2024 entry tuition fees

UK EU and International Placement year
£11,025 £17,850 £1,995

Specific Entry Requirements

Validation and curriculum review

What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.

The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.

The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

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Course Facilities

Image -  Bloomberg Trading Room 
 In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Bloomberg Trading Room

In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Image -  Business Laboratory 
 “Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Business Laboratory

“Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Image -  Queen's Building 
 The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Queen's Building

The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Image -  Esports Arena 
 The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

Esports Arena

The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

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