Duration:
1 year (full-time)
Number of credits:
180 credits at level 7
Start date(s):
September 2026
If you are an ambitious professional looking to accelerate your career, lead marketing strategy, or develop the leadership capability needed to succeed in competitive global markets, our MBA with Marketing is for you.
Designed for managers, aspiring leaders, and professionals seeking progression into senior marketing, commercial, consultancy, or entrepreneurial roles, this course combines the strategic breadth of an MBA with specialist expertise in marketing and brand management.
You will develop a comprehensive understanding of core business functions including strategy, finance, leadership, and organisational management, while building advanced knowledge in strategic marketing, global brand management, customer insight, and AI-enabled decision-making. Through an applied learning approach, you will strengthen your ability to lead teams, manage commercial performance, and create value through effective marketing strategy and brand leadership.
The programme combines strategic marketing, finance, talent leadership, AI, and a live business challenge to ensure you graduate with both the commercial awareness and practical capability required in contemporary organisations. You will explore how organisations build brands, respond to changing consumer behaviour, and use data and technology to inform marketing and business decisions in international markets.
Based in London, one of the world’s leading centres for business, media, and marketing, the course offers valuable exposure to global industry trends and professional opportunities, connecting your learning to the realities of modern business practice.
Why study this course?
- You will develop the leadership, strategic, and commercial skills needed for senior marketing and management roles
- You will gain specialist expertise in strategic marketing, global brand management, customer insight, and AI-enabled decision-making
- You will strengthen your ability to connect marketing strategy with organisational performance and commercial growth
- You will explore how organisations build competitive brands and respond to evolving customer and market demands in international environments
- You will learn through applied and practice-focused activities that reflect contemporary marketing and business challenges
- You will be taught by academics and industry practitioners with experience across marketing, leadership, consultancy, and commercial management
- You will engage with real and simulated business challenges that develop your analytical, strategic, and decision-making capabilities
- Studying in London gives you access to one of the world’s leading centres for business, media, and marketing, where the city becomes part of your learning experience
Modules
30 credits
This module provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the context of increasingly sophisticated and demanding consumers, the digital revolution, globalisation, and the growing importance of sustainability.
There will be a particular focus on product innovation, services marketing and sustainability throughout the module.
This is an enabling module that through a combination of lectures, seminar activities, group work and group discussions will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix to real-life situations of international companies operating in the global arena and to put forward and test your own individual, innovative, strategic marketing solutions.
Teaching and learning
The teaching delivery on this module consists of one hourly and one three hour workshop per week.
You will be supported to undertake a critical review of the strategic marketing concepts and techniques and then apply this learning into contemporary business problems.
You will be encouraged to develop creative solutions to a diverse range of scenarios. You will review and analyse international case studies to provide insights into real life business problems and their potential solution
Assessment
This module will be assessed by a group presentation (30%) and an individual report (70%).
30 credits
This module uses concepts, frameworks and practical case examples to develop your knowledge, understanding and skills in Global Talent Management. With an ever-changing and interconnected world, there is a growing need for inclusion and psychological safety in the workplace. The module leverages equality, diversity and inclusion and cross-cultural principles to build your confidence in leading, managing and sustaining talent strategies across international borders.
Topics covered on this module include strategic principles of global talent management; global workforce diversity; talent sourcing and development; succession management; engagement and retention strategies; talent analytics; coaching and change management principles; global mobility and integration; cross cultural management; technology for talent management, ethics and CSR principles.
You will engage in interactive workshops, group and peer to peer learning, and case study analyses to contextualise theoretical concepts. The module is structured to offer opportunities for working with others, communicating your views, learning from external contributors in a safe and inclusive environment.
You will develop your critical thinking, analytical skills; confidence in presenting, people resourcing and management skills and inclusive practice and decision-making capabilities.
We use a coaching approach to teaching, which will help you embed learning into practice, and to develop your own confidence in coaching others. We want to prepare you for global leadership roles, grow your confidence and expertise in leading diverse global talents.
Teaching and learning
The teaching delivery for this module consists of one, one-hour lecture and one, three-hour workshop per week.
The lectures will be developed around the key concepts and frameworks used in global talent management and will use a range of examples and cases from practice and society to demonstrate the application of concepts.
The seminars will concentrate particularly on the elaboration of specific theoretical approaches with reference to their possible application through the selection of case examples which are likely to arise in people management, organisational, management, and business situations. Seminars will include the discussion of case studies, real life HR and business dilemmas, practice sessions and presentations.
You will also have 30 minutes of online support, which will include resources such as podcasts.
Assessment
This module will be assessed using a poster and written reflection.
50% - poster, where you will critically outline how global companies can create and sustain inclusive global talent strategies.
50% - written reflection – you will write a reflective account of your journey, learning and experiences on the module.
Module details to be confirmed.
30 credits
This module aims to equip you with the essential knowledge and a profound understanding of financial performance management concepts and techniques, and their application, enabling you to make informed financial decisions in organisations across industries, sectors, and geographic areas.
Topics include the nature and purpose of financial management, financial reporting and communication, financial statement analysis, ratio analysis, balanced scorecard, project appraisal techniques.
You will explore companies’ reporting tools, including annual reporting and sustainability reporting, assess companies’ financial and non-financial performance, and explore the use of financial and non-financial information to inform decision-making. You will explore companies’ external environment and focus on emerging challenges (including sustainability, sustainable development goals, artificial intelligence, economic crisis), and their effect on companies’ performance.
Throughout the module, you will engage in case study analysis and group discussions to contextualise theoretical concepts. Practical workshops will involve critical analysis of real cases, data collection and analysis, use of technology to enhance learning. You will also have the opportunity to work with others and communicate your ideas and recommendations effectively.
Teaching and learning
The teaching delivery for this module consists of one, two-hour lecture and one, two-hour seminar per week.
Lectures will cover key concepts and techniques used in financial management and will use a diverse range of examples and real cases to demonstrate the application of concepts and tools.
Seminars will focus on the application of theoretical knowledge to real cases. Seminars foster analytical skills, focusing on data collection and analysis. Seminars are interactive and provide a number of activities, including case studies, group discussion, quizzes, data collection.
You will also have 30 minutes of online support.
Assessment
This module will be assessed by an MCQ (30%) and a case study report (70%).
30 credits
In today’s globalised and technology-driven society, managing brands that span borders, cultures, and diverse target segments has become a key responsibility for many firms.
This module explores both the theory and practice of global brand management, equipping you with the essential tools needed to create, develop, and successfully manage a global brand.
The module considers the different types of decisions involved in managing global brands and discusses the challenges and opportunities that global brands face in an increasingly competitive and interconnected world.
Drawing on real-world examples, the module incorporates case studies from a variety of industries and countries, providing practical insights into global branding strategies. It will also host guest speakers, with industry leaders sharing valuable perspectives on the complexities and dynamics of global brand management.
You will develop analytical, creative, and teamwork skills through hands-on activities and collaborative projects. The module will enhance your critical thinking by challenging you to evaluate and synthesise information related to global branding. You will also learn to apply theories and models of global brand management to real-world situations, improving your problem-solving abilities. Additionally, the module aligns with CIM professional standards, helping you build expertise that is directly applicable to industry expectations, preparing you for success in global branding and marketing roles.
Teaching and learning
The teaching delivery on this module consists of one hourly and one two-hour seminar week.
Lectures will introduce and explore key concepts, theories, and frameworks, providing you with a strong theoretical foundation.
Seminars will take a more interactive approach, incorporating discussions, case studies, and practical applications of the concepts covered in lectures. You will engage in critical analysis of real-world branding examples, participate in group activities, and develop problem-solving skills relevant to global brand management.
Seminars will also provide assessment support and dedicated Q&A sessions, helping you consolidate your learning, clarify key topics, and enhance your academic and professional skills.
Assessment
This module will be assessed by a group poster (30%) and an individual report (70%).
Module details to be confirmed.
These are the current planned modules on this course and may be subject to change.
Careers
You'll be equipped to succeed in a wide range of leadership, marketing, and commercial roles across global organisations and industries.
Our MBA with Marketing prepares you to lead brands, develop customer-focused strategies, and make commercially informed decisions in competitive and fast-changing markets.
Career paths include:
- Marketing and brand leadership: Roles such as marketing manager, brand manager, or digital marketing manager leading strategic campaigns, brand development, and customer engagement.
- Commercial and business development: Careers including commercial manager or business development manager, driving organisational growth, performance, and market expansion.
- Consultancy and strategy: Roles such as marketing consultant or strategy consultant, supporting organisations with marketing strategy, customer insight, and business transformation.
- Customer and communications management: Positions including customer experience manager or communications manager, helping organisations strengthen customer relationships and brand reputation.
- Entrepreneurship: Launching or growing businesses with the strategic, commercial, and marketing expertise needed to succeed in competitive markets.
Graduates will be prepared to work across a wide range of sectors where organisations increasingly require commercially aware leaders who can connect customer insight, brand value, and organisational performance.
The Student Futures team is here to support you throughout your time at Roehampton and beyond.
They offer services tailored to your needs, helping you take confident steps towards your future.
You’ll have access to a wide range of career workshops and events, where you can engage with employers and develop the skills you need to succeed in the workplace.
These opportunities will help you build your CV, prepare for interviews, and connect with successful Roehampton graduates who are thriving in their careers. You’ll also be able to engage with our partners across London and beyond.
Wherever you want to go in the future, you'll be preparing for the world of work from your very first day.
Learning & assessment
You will engage with real and simulated business and marketing challenges that require you to apply strategic, commercial, and customer-focused concepts to realistic organisational scenarios. This approach will strengthen your leadership capability, strategic thinking, problem-solving, and professional decision-making skills.
The course combines case-based learning, applied problem-solving, and professional practice to help you understand how organisations build brands, engage customers, and create value in competitive global markets. You will learn through a blend of lectures, workshops, seminars, simulations, and live or practice-based challenges that reflect contemporary business and marketing environments.
Throughout the programme, you will take part in:
- Case-based learning and business simulations
- Applied problem-solving activities
- Live and practice-based marketing and business challenges
- Workshops, seminars, and collaborative learning
- Professional and industry-informed learning experiences
The programme is delivered through a focused timetable with structured learning activities before, during, and after taught sessions, supporting active engagement, independent thinking, and reflective learning.
Block mode teaching
This course will be taught in dedicated blocks.
This innovative approach means that you will be taught in six-week blocks that focus exclusively on one module at a time. You will be able to fully immerse yourself in each topic and apply your learning effectively. There is also flexibility to join at any entry point, every two months.
Each module block includes eight teaching hours (lectures and practical workshops) each week, over two days.
- You can focus on one subject at a time, maximising your understanding, retention and application of knowledge
- Reduce the stress of juggling multiple subjects at once
- A clear timetable making it easier to balance academic commitments with personal life
- Dedicated days to delve into each topic without distraction
- Focus on one assessment at a time at the end of each block
- Eliminates the pressure of multiple end-of-term assessments
- Regular tasks are integrated into each block, ensuring timely feedback and continuous improvement
- A modern, practical way to learn that prepares you for your career goals.
- Induction week – you will be introduced to the subject, the course team and other students on the module
- Six weeks of teaching – deep dive into content led by subject experts, utilising research informed teaching, practical case studies, group work and hands-on projects
- Assessment week – each block will end with a focused assessment where you can apply your knowledge to real-world cases
- Break week - opportunity to prepare for your next block and connect with new students
How you'll be assessed
Assessment on this course is designed to reflect the challenges and expectations of contemporary marketing and business practice. You will complete a range of authentic and industry-relevant assessments that test both academic understanding and practical application.
Throughout the programme, you will take part in assessments such as:
- Business and marketing reports
- Presentations and pitches
- Consultancy-style briefs
- Data-informed analysis and problem-solving tasks
- Portfolios and project-based outputs
These assessments are designed to develop the professional communication, analytical, strategic, and decision-making skills valued by employers across marketing, consultancy, commercial management, and business leadership roles.
The final applied project or business challenge will give you the opportunity to integrate your learning across the programme, apply your knowledge to a realistic organisational context, and produce recommendations with professional and practical value.
Open days
Get a real taste of our campus, community and what it’s like to study at Roehampton
Applying
UK postgraduate students apply through our direct application system.
General entry requirements
International postgraduate students apply through our direct application system.
General entry requirements
Fees and funding
UK students
Tuition fees
| Entry date | MBA |
|---|---|
| May 2026 | £16,000 |
| July 2026 | £16,000 |
| September 2026 | £16,640 |
| November 2026 | £16,640 |
| January 2027 | £16,640 |
Prices shown are for the first year of your degree.
Professional Experience Year
Students enrolled on programmes including a Professional Experience Year will be charged a tuition fee for the Professional Experience Year. For students commencing the Professional Experience Year during the 2026/27 academic year, this fee is £2,500.
Tuition fees are reviewed annually and may be subject to change in subsequent academic years in accordance with the University’s Student Fee Payment and Enrolment Regulations.
Funding your studies
We also provide other ways to support the cost of living, including on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London.
International students
Tuition fees
| Entry date | MBA | Extended Masters (1 Semester) | Extended Masters (2 Semesters) |
|---|---|---|---|
| May 2026 | £19,250 | – | – |
| July 2026 | £19,250 | £23,250 | £26,250 |
| September 2026 | £20,020 | £24,180 | £27,300 |
| November 2026 | £20,020 | – | – |
| January 2027 | £20,020 | £24,180 | £27,300 |
Prices shown are for the first year of your degree.
Professional Experience Year
Students enrolled on programmes including a Professional Experience Year will be charged a tuition fee for the Professional Experience Year. For students commencing the Professional Experience Year during the 2026/27 academic year, this fee is £2,500.
Tuition fees are reviewed annually and may be subject to change in subsequent academic years in accordance with the University’s Student Fee Payment and Enrolment Regulations.
Funding your studies
We also provide other ways to support the cost of living, including on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London.
Need help or advice before applying?
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