/ Undergraduate /

Marketing

BSc (Single Honours)

Start date:

September 2024
January 2025
April 2025
September 2025

You'll need:

2024/25 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing

UCAS code:

N500

N502 (if choosing Foundation Year)

Studying Marketing at Roehampton

Gain the skills and experience marketing experts need to respond to the ever-changing needs of the digital world through practical-based learning, paid industry placements and networking opportunities.

Did you know?

This programme is accredited by the Chartered Institute of Marketing (CIM).

Top 3 modern university in London

(Complete University Guide 2025)

Ranked in the top 15% in the world

Times Higher Education Young University Rankings 2024

Marketing ranked 1st in London for Assessment and Feedback, Learning Resources and Student Voice

National Student Survey 2024

Foundation Year

This course can also be studied with a foundation year (September entry only).

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This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.

Why take a placement?

A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.

How we support you

The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.

Find out more about how we'll support you

We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.

Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.

Professional Experience Year

This course also offers the option of a Professional Experience Year. The Professional Experience Year offers you an innovative alternative to the traditional placement (Sandwich) year. Integrated between your second and third years, this programme guarantees professional experience, addressing the common challenges students face in securing meaningful work placements. It provides you with enhanced career preparation and practical application of your academic learning.

Find out more about our Professional Experience Year 

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Skills

Make your impact with the professional marketing skills that matter most to employers.

With our BSc Marketing, you’ll learn how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media users, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

You will develop skills in core aspects of marketing communications, including:

  • Creating campaigns and unique brand identities
  • Fostering competitive advantage
  • Key areas of sales, advertising, and PR

As your understanding of marketing grows, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals.

We’ll also help you to increase your employability through annual Business Readiness modules.

And you can put these skills into practice with an optional work placement after Year 2. Fully supported by our Placement Office, this is a chance to gain real-world experience before you graduate and get paid while you make valuable connections.

An accredited programme

This course is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification.

This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree. 

Learning

Belong, believe and achieve through our practical approach to marketing.

We'll deliver a modern, practice-based curriculum, where you'll explore:

  • Marketing strategies and tactics used by organisations to achieve their business goals
  • The theories behind key marketing decisions
  • Turning your creative ideas into a reality, with opportunities to develop briefs
  • The evolving nature of digital marketing
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You’ll also take a Business Readiness module each year, designed in line with the CMI’s employability framework to help you develop key skills.

Our faculty of academic experts and working professionals will guide you through a blended mix of:

  • lectures
  • seminars
  • independent learning
  • online study skills
  • assessment preparation sessions

As our courses are taught over no more than three days per week, you’ll have the flexibility to take on paid part-time work, placements, or internships – gaining real-world experience before you graduate.

We apply world-leading research and the latest thinking to your studies to help you develop a global mindset. You can also gain international experience through an optional semester abroad, with Roehampton Abroad scholarships of up to £1,000 available to help with the cost.

Assessment

Benefit from assessments that prepare you for life beyond university.

You'll be assessed using a wide range of theory and practical assessments that replicate the world of business today. This includes coursework, reports, exams (on Accountancy and Finance modules only) and online tests.

Other types of assessments include portfolio evaluation, case studies, critical poster, consultancy projects and using the Bloomberg terminal to track performance of a live asset. All of these methods will help you demonstrate the breath and knowledge you've learnt. 

Between Years 2 and 3, you can choose to enhance your practical work experience by applying for a year-long paid professional placement. 

Career

Earn a degree that you can do marketing with.

With its optional paid work placement and accreditation with the CIM, our BSc Marketing degree is the ideal launchpad for marketing careers in:

  • A communications agency
  • An in-house marketing department

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:

  • Employability events
  • Guest industry speakers
  • Networking opportunities
  • Personalised mentoring and careers support

You’ll graduate ready to grab every opportunity that comes your way.    

How our careers service supports you

Our careers support team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Open days

Get a real taste of our campus, community and what it’s like to study at Roehampton

Full-time UK undergraduate students apply through UCAS.

Entry tariff

2024/25 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing

 

September 2024/January and April 2025 entry tuition fees

Year one fees

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for UK students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

September 2025 entry tuition fees

To be confirmed.

International undergraduate students apply through our direct application system.

Entry tariff

2024/25 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing

 

September 2024/January and April 2025 entry tuition fees

Year one fees

EU and International: £15,750
Placement year: £998

We offer a wide range of scholarships and bursaries. See our 2024 financial support pages for international students.

We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.

September 2025 entry tuition fees

To be confirmed.

Need help or advice before applying?

Business and Law

Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration. 

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