Duration:
1 year (full-time)
Number of credits:
180
Start date(s):
September 2026
If you are looking to develop the knowledge and leadership capability needed to succeed in the digital economy, our MSc Digital Business is for you.
Designed for graduates and professionals seeking careers in digital transformation, business analysis, digital marketing, operations, consultancy, and innovation management, this course explores how digital technologies are reshaping strategy, operations, marketing, and organisational performance.
You will develop a comprehensive understanding of how businesses create value through digital innovation, data, and technology-enabled business models. Combining leadership, logistics, supply chain management, marketing, AI, and innovation, the programme provides both strategic and operational insight into contemporary digital business practice.
Through an applied learning approach, you will explore how organisations use data intelligently, lead digital transformation, and respond to rapidly evolving technological and market challenges. The course emphasises practical problem-solving and business application, ensuring you graduate with the confidence to operate in technology-enabled organisations across a wide range of sectors.
Based in London, a global centre for business, technology, and innovation, the programme provides valuable exposure to contemporary industry challenges and opportunities, connecting your learning to the realities of the modern digital economy.
Why this course
- You will develop the strategic and operational knowledge needed to lead digital transformation in contemporary organisations
- You will explore how businesses use data, AI, digital marketing, and innovation to create organisational value and competitive advantage
- You will gain an integrated understanding of digital business, connecting leadership, operations, marketing, supply chain, and technology-driven decision-making
- You will strengthen your analytical, strategic, and problem-solving skills through applied and business-focused learning
- You will be taught by academics and industry practitioners with experience across digital business, innovation, and management practice
- You will engage with real and simulated business challenges that reflect the demands of technology-enabled organisations
- Studying in London gives you access to one of the world’s leading centres for business, technology, and innovation, where the city becomes part of your learning experience
Modules
30 credits
On this module, you will explore the convergence of leadership, technology and analytics to quip you for facilitating digital transformation inside businesses.
You will critically examine emerging technologies and formulate effective strategies for leveraging AI and predictive analytics whilst guaranteeing ethical and inclusive practices in the digital age, emphasising Leadership 4.0 and data intelligence.
You will examine the intricacies and significance of Digital Leadership / Leadership 4.0, alongside investigating emerging digital platforms, using AI and big data analytics, predictive data solutions, necessary future digital skills of organisations, human capital development in the 4th Industrial Revolution, data analytics for strategic business challenges, equality, diversity, and inclusion (EDI) in digital leadership, data ethics and governance, and the generation of value from data intelligence.
You will explore digital leadership utilising a range of examples from across the globe, ensuring broad perspectives on data intelligence and analytics.
Teaching and Learning
You’ll have access to online resources and participate in lectures, seminars, case studies/simulations, peer-to-peer learning and group discussions to contextualise the theoretical concepts.
The teaching delivery for each module consists of one, one-hour lecture and one, three-hour workshop per week.
Practical sessions will ultilise AI technologies, data platforms, and predictive analytics software.
Group discussions and debates will evaluate the significance of digital leadership challenges and propose data-driven solutions.
You will also have an additional 30 minutes of online support each week to enhance your understanding and learning. Resources include AI-driven business insights, industry reports and multimedia content.
Assessment
This module will be assessed by a poster report (50%) and a case study report (50%).
30 credits
This module provides you with an introduction to the role of emerging digital technologies (such as big data analytics, artificial intelligence, Internet of Things, and blockchain) and analytics tools, techniques, and processes in global logistics and supply chain management.
You will gain an in-depth understanding of topics such as supply chain analytics, data analytics and transport planning, e-procurement, and lean and agile supply chains in the era of Industry 4.0. You will be equipped with in-depth practical knowledge of analytical tools and techniques that you will use in a career in logistics and supply chain management. You will also be able to provide innovative practical solutions for modern logistics and supply chain challenges with a global perspective.
This module enhances your critical thinking, analytical skills, and data-driven decision-making capabilities. By applying theoretical frameworks and concepts to real-world scenarios, you will gain practical expertise in digital logistics and supply chain management, equipping you for leadership roles across various industries.
The focus on critical evaluation ensures you understand both the benefits and challenges of digital transformation, fostering adaptability, agility, and resilience in the digital age and in times of uncertainty.
Teaching and learning
The delivery for this module consists of one, one-hour lecture and a three hour seminar each week.
Lectures will cover key concepts, models, and frameworks in digital logistics and supply chain management. In addition, guest lectures will be used to further expand the range of learning methods and tools.
Seminars will focus on specific theoretical approaches, exploring their potential applications through discussions of real-world industry case studies. Group discussions of these case studies will play a central role in the seminars.
Assessment
This module will be assessed by an individual report (70%) and a group presentation (30%).
Module details to be confirmed.
30 credits
This module introduces you to the dynamic world of digital marketing, equipping you with the knowledge, tools, and strategies required to excel in this evolving field.
You will explore key topics including digital marketing strategy, search engine optimisation (SEO), social media, email marketing, digital advertising, and web design. The module aims to bridge theory with practice, ensuring students gain hands-on experience with industry-standard tools.
By the end of the module, you will have gained a know-how on the pillars of digital marketing, understand how to effectively practice them, and experience in using some of the key digital marketing tools. This module overall will provide an essential foundation for careers in digital marketing and beyond, equipping you with both theoretical insights and practical expertise.
Teaching and learning
The teaching delivery on this module consists of one hourly and one three hour workshop per week.
Lectures focus on introducing key concepts, tools, and frameworks relevant to digital marketing strategy, SEO, website design, social media, digital advertising, and email marketing. Each session will focus on what that pillar is, why it matters, and how to use it effectively.
Workshops and seminars are interactive and often hands on, enabling you to apply theoretical knowledge to real-world scenarios. You will engage in activities such as conducting keyword research, designing Shopify websites, creating digital advertising and email campaigns, and learning how to generate the “right” content on social media.
Assessment
This module will be assessed by a seminar reflection portfolio (30%) and a digital marketing report (70%).
Module details to be confirmed.
Module details to be confirmed.
These are the current planned modules on this course and may be subject to change.
Careers
You'll be equipped to succeed in a wide range of roles across digital business, technology-enabled organisations, and innovation-focused industries.
Our MSc Digital Business prepares you to lead digital transformation, use data strategically, and drive organisational innovation in fast-changing business environments.
Career paths include:
- Digital transformation and consultancy: Roles such as digital transformation consultant, technology adoption consultant, or project manager supporting organisational change and innovation.
- Business and data analysis: Careers including business analyst, customer insight analyst, or supply chain analyst focused on data-informed decision-making and operational improvement.
- Digital marketing and customer strategy: Roles such as digital marketing manager, helping organisations create value through digital engagement and customer insight.
- Operations and supply chain management: Positions including digital operations manager, improving efficiency and performance through technology-enabled processes.
- Product and innovation leadership: Careers such as innovation manager or product and platform manager, leading the development and delivery of digital products, services, and business solutions.
Learning & assessment
How you'll learn
You will engage with real and simulated business challenges that require you to apply digital business concepts to realistic organisational scenarios. This approach will strengthen your strategic thinking, analytical capability, problem-solving, and professional decision-making skills.
The course combines case-based learning, applied problem-solving, and professional practice to help you understand how organisations use technology, data, and innovation to create value and respond to change. You will learn through a blend of lectures, workshops, seminars, simulations, and live or practice-based challenges that reflect contemporary digital business environments.
Throughout the programme, you will take part in:
- Case-based learning and business simulations
- Applied problem-solving activities
- Live and practice-based digital business challenges
- Workshops, seminars, and collaborative learning
- Professional and industry-informed learning experiences
The programme is delivered through a focused timetable with structured learning activities before, during, and after taught sessions, supporting active engagement, independent thinking, and reflective learning.
How you'll be assessed
Assessment on this course is designed to reflect the challenges and expectations of contemporary digital business practice. You will complete a range of authentic and industry-relevant assessments that test both academic understanding and practical application.
Throughout the programme, you will take part in assessments such as:
- Business and analytical reports
- Presentations and pitches
- Consultancy-style briefs
- Data-informed analysis and problem-solving tasks
- Portfolios and project-based outputs
These assessments are designed to develop the professional communication, analytical, strategic, and decision-making skills valued by employers across digital business, consultancy, operations, and technology-enabled industries.
The final applied project or business challenge will give you the opportunity to integrate your learning across the programme, apply your knowledge to a realistic organisational context, and produce recommendations with professional and practical value.
Open days
Get a real taste of our campus, community and what it’s like to study at Roehampton
Applying
Full-time UK postgraduate students apply through our direct application system.
Course subject to curriculum review and validation.
General entry requirements
International undergraduate students apply through our direct application system.
Course subject to curriculum review and validation.
General entry requirements
Fees and funding
UK students
Tuition fees
| Entry date | MSc |
|---|---|
| September 2026 | £11,250 |
Prices shown are for the first year of your degree.
Funding your studies
We also provide other ways to support the cost of living, including on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London.
International students
Tuition fees
| Entry date | MSc |
|---|---|
| September 2026 | £18,980 |
Prices shown are for the first year of your degree.
Funding your studies
We also provide other ways to support the cost of living, including on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London.
Need help or advice before applying?
Business and Law
Be part of a diverse learning community that values excellence, reflection, inclusivity, ethics and collaboration.
