UndergraduateBusiness Management and Marketing

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  • Cover all the key areas of marketing, alongside core business subjects, to gain a strong foundation for working in marketing management.
  • Graduate ‘business ready’, with the ability to think critically, innovate, act responsibly and adapt.
  • Explore the latest research and marketing developments, such as the growth in digital marketing, the dynamic nature of customer behaviour and the value of powerful brands. 
  • Apply to go on a one-year, paid work placement as part of your degree.
  • The Chartered Institute of Marketing (CIM) has approved our BSc Marketing , so graduates will qualify for the maximum exemptions for the CIM Level 6 Diploma.
  • During your first year, classes start no earlier than 10am, and teaching takes place on the same two days each week*. You’ll have ample time to travel to campus, and the flexibility to fit your study around other commitments.

Summary

Our Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing.

You’ll graduate ‘business ready’, as a confident, independent thinker with a detailed knowledge of marketing and equipped with the skills to adapt rapidly to change.

The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments.

Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance.

You will learn how businesses need to operate effectively and responsibly in culturally diverse markets.

In readiness for your future career, you will develop a range of skills employers value, such as the ability to identify and solve business problems, and communicate your ideas effectively.

You will also develop key attributes such as commercial acumen, self-reflection and emotional intelligence and gain skills in research, project management and leadership.

Our academics will work with you to connect your learning to the realities of business and management.

You will be supported throughout by personal tutors, who will work with you to map your career development and provide guidance.

There’ll be many  other opportunities to develop and learn as well, including a career mentoring scheme, student-led Business Society and online careers portal.

You will graduate confident in your values, with the knowledge and experience to solve business problems ethically, and with an ongoing passion for continuous professional development.

Through our Business Readiness module, you will recognise, track and develop your own increasing ability to add value to organisations, so you can communicate that effectively to employers when you graduate.

 

Year one

  • Establish an overview of business organisations in a global context and explore key areas of business such as management, finance and data analysis.
  • Learn to recognise your own strengths and weaknesses through self-assessment and reflection, and to understand the role you can play in a team.
  • Focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios.

Year two

  • Continue to develop your business readiness, and your knowledge of key management concepts, from managing people across different cultures, to supply chain and project management.
  • Acquire an understanding of consumer behaviour, and develop expertise in digital marketing or services marketing - two key growth areas in a modern, knowledge-based economy.

Year three

  • Cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market.
  • Demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice.
  • Study corporate strategy and learn about the importance of ethics and responsible management.

Here are some of the varied modules we currently offer:

Year 1

Business Organisations and Environments in a Global Context
Introduction to Finance and Accounting for Managers
Understanding Self and Others
Introduction to Management
Analysing Information and Data for Problem Solving
Principles of Marketing and Communications in a Digital World

You will also benefit from our Business Readiness and Extended Academic Induction modules, which focus on your future employability by developing your academic, leadership and management skills. 

Year 2

Managing People and Careers
Operations, Logistics and Supply Chain Management
Project Management
Consumer Behaviour
Digital Marketing 
Services Marketing

You will continue to benefit from our Business Readiness module.

Optional Extended Professional Placement 

From September 2018, all new students starting an undergraduate business degree will have the option to apply for a 12 month full-time professional placement in a role with graduate level learning opportunities. Students will complete this between years 2 and 3 of the programme.

Extended Professional Placement

Year 3

Business Ethics and Responsible Management
Applied Corporate Strategy
Business and Management Dissertation (Part 1 and Part 2) [in Marketing]
Branding
Global Marketing

You will also complete the final part of the Business Readiness module, which will enable you to graduate with the ability to demonstrate to potential employers the skills you have gained during your degree.

What is business readiness?

Whether you want to work for a multi-national, SME or public sector organisation, our courses equip you with the knowledge, skills and attributes necessary to succeed in business management. Each of our undergraduate business degrees is underpinned by the idea of ‘business readiness’. While with us, you will engage with a three-year compulsory Business Readiness module. It will ensure that when you graduate, you will be able to demonstrate to employers the value that you can add to their organisation.

Why do I need to be business ready?

It is critical that you are able to stand out in the graduate job market. You will be able to evidence the knowledge, skills (including critical analysis, problem solving and expressing ideas verbally and in writing), and values, (your work ethos and resilience). These things combined make you ‘Business Ready’

Employers desire evidence of professional experience in the role that you are applying for. You will have a wealth of experiences gained through your course and through volunteering, part-time work experience, student projects, and other activities. The Business Readiness module, guides you in crafting experiences into a personal narrative that evidences the knowledge, skills and attributes that you could contribute to an organisation.

How do I become business ready?

Business ready is designed into all Roehampton Business School programmes, where every module has opportunities for you to practice and simulate business readiness and employability skills. Each module has three key components:

  1. Knowledge and Understanding – Theories and concepts
  2. Intellectual Skills –Applying theories and concepts to business situations
  3. Transferable Skills – The practical skills that employers value

The compulsory Business Readiness modules incorporate discussion and reflection. You will compile a list of the skills you are gaining and chart your development in a way that articulates how you can enrich the organisations that will employ you.

You will be encouraged to take advantage of opportunities beyond the classroom, run by the Business School and the broader University. These include:

  • Developing industry connections. Meeting fellow students and executives, managers, entrepreneurs and other professionals - many of whom are Roehampton alumni. With students from more than 140 countries on campus, and the opportunity to study abroad, you will be able to widen your network beyond the UK.
  • Presenting yourself to recruiters. As part of your degree, you will learn how to pitch yourself, how to evidence your attributes and skills, and how to highlight the added value you can offer organisations. You will get practical support with CVs and guided interview simulations.
  • Guest speakers. Over the course of your degree, you will hear from a range of guest speakers. Recent speakers have come from Haymarket Media Ltd, Santander and KPMG. You will also have the opportunity to visit companies and meet with business leaders.
  • Business Advisory Board. Our board of senior business leaders works to support the development of the Business School, ensuring that your degree reflects latest business.
  • Volunteering. Our students' union has an extensive volunteering programme, through which large numbers of our students work on projects that benefit our local community. There are also opportunities to get involved on campus, including as a programme rep, flat rep, student council rep, or on one of the sports teams.
  • Professional Body events. You will be encouraged to attend events organised by professional bodies, such as ACCA, CMI and CIPD, who accredit our degrees.
  • Roehampton Business Society (URBS). The URBS is a student-run society that brings together business students and professionals, provides opportunities to attend business events (both on campus and in London), and enter into national business competitions.

The Roehampton Business School offers all students the option to apply for a one-year paid work placement.*

A placement year is the perfect opportunity to implement the ‘business readiness’ skills you will learn in year one and two, whilst gaining valuable work experience.

If you successfully secure a work placement, you will develop your CV during the year, and will be provided with access to the University’s support services and regular academic guidance from the Business School.

The opportunity to make connections in your chosen industry will greatly improve your career prospects and equip you with the experience you need to secure a graduate-level job with a higher graduate salary.

The Business School will offer support in applying for placements, however a placement cannot be guaranteed.

* Please note: The Business work placement is subject to validation.  

The Roehampton Business School offers all students the option to apply for a one-year paid work placement.* 

A placement year is the perfect opportunity to implement the ‘business readiness’ skills you will learn in year one and two, whilst gaining valuable work experience. 

If you successfully secure a work placement, you will develop your CV during the year, and will be provided with access to the University’s support services and regular academic guidance from the Business School.

The opportunity to make connections in your chosen industry will greatly improve your career prospects and equip you with the experience you need to secure a graduate-level job with a higher graduate salary.

The Business School will offer support in applying for placements, however a placement cannot be guaranteed.

You will be equipped to work in a wide range of marketing roles, either in an agency or the marketing functions of an organisation. You will have the skills to work as an advertising executive, marketing manager or communications manager or in another marketing-related role.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

*This currently applies to students in their first year only. 

** The duration of this course is 4 years (full-time) for students taking a placement year.

Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.

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