Marketing

Undergraduate Degree with Foundation Year Faculty of Business and Law

You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.

Marketing
Entry Tariff

2023/24 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing

September 2024 Year 1 entry: 112 UCAS points (or equivalent)

September 2024 Foundation Year entry: 64 UCAS points (or equivalent)

UCAS Code

N500

N502 (if choosing Foundation Year)

Duration

3 years (full-time)

4 years (full-time) if opting for the additional placement year

4 years (full-time) if opting for Foundation Year entry

Start date

September 2023

January 2024

Degree Type

BSc (single honours)
Course also available with Foundation Year

Modules

These modules are those we currently offer for 1 year (full time) and may be subject to change.

This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.

New for 2023: £2,000 Foundation Scholarships for all home students  

Find out more about our degrees with a foundation year  

 
 
 

This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.

Why take a placement?

A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.

How we support you

The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.

Find out more about how we'll support you  

We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.

Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.

Study Abroad

This course has the option of studying abroad as part of your degree in your second semester of second year.

With Roehampton Abroad scholarships of up to £1,000 and Turing Scheme funding available, you could spend a semester at one of our partner universities across the globe, with destinations including the USA, Australia, New Zealand, Asia and Europe.

Find out more about where your degree could take you here.

 

Skills

Image -

On this course you’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. 

Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns. 

In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact.

When you graduate you will have a deeper understanding of the key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market. 

*The University of Roehampton Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification. This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree. 

CIM-Accredited-Degree_stacked-blue-web.jpg

 

How you'll learn

Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events. 

You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets. 

Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. 

 

Image -

Upcoming Events:

Career options

You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department.

You could also progress to further study with us on our MSc Global Marketing.

Image -

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.

You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Application Info

How to apply

Undergraduate programmes

If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.

Detailed advice on applying for an undergraduate degree is available on our How to apply page.

Tuition fees and funding

September 2023 / January 2024 entry tuition fees

Year 1 fees, see links in table below for more information.

UK EU and International Placement year
£9,250 £15,000 £950

Entry tariff

2023/24 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing

We welcome applications from students studying T Levels.

For all courses we also accept a wide range of other qualifications and experience. Contact us to find out more.

When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.

Typical entry requirements

BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM
Access – 24 Merits D18M24P3.

General entry requirements

UK students

Validation and curriculum review

What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.

The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.

The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.

Need help before you apply?

Our Students

Course Facilities

Image -  Bloomberg Trading Room 
 In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Bloomberg Trading Room

In the new Bloomberg Trading Room students have the opportunity to work with one of the most widely-used financial services system software.

Image -  Business Laboratory 
 “Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Business Laboratory

“Where innovation and entrepreneurship meets”, the Business Laboratory is open for use to Business School students, alumni, and the Roehampton Business Society.

Image -  Queen's Building 
 The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Queen's Building

The Business School is located in the Southlands College part of campus, near to the main University entrance. We have our own building, Queen’s Building.

Image -  Esports Arena 
 The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

Esports Arena

The Roehampton Esports Arena is also based in the Queen's Building in the Business School for those who are into competitive gaming or just want to relax after lectures.

prev