Marketing

Undergraduate

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  • Learn to develop integrated marketing strategies and how to use promotional tools and tactics to create a consistent brand and build competitive advantage.
  • Gain relevant exemptions from the Chartered Institute of Marketing (CIM).
  • Give your career a head-start through the option of a one-year work placement, after year two.
  • We are ranked as the 6th top university in London for Marketing (Complete University Guide 2020).

Summary

If you’re looking to build a career in marketing, our BSc Marketing is a brilliant starting point.

You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.

You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals.

Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.

Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

University of Roehampton is a Graduate Gateway institution with the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply exemptions for modules. This provides you with an opportunity to gain an industry recognised, professional qualification alongside your marketing degree.

Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events.

In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact.

CIM Accredited Degree

Year one

  • Gain an overview of business in a global context and learn the key principles of marketing communications, as well as areas of business such as management, finance and data analysis.
  • Track and develop your own increasing ability to add value to organisations and build your employability by developing your academic, leadership and management skills. 
  • Recognise your personal strengths and weaknesses through self-assessment and reflection, and understand the role you can play in a team.
  • Learn about the theories behind key marketing decisions, such as the pricing of goods and services.

Year two

  • Develop your business readiness by gaining experience in project management.
  • Turn your creative ideas into a reality, and learn to develop briefs and how work to timelines and restrictive budgets.
  • Acquire expertise in digital marketing and social media, learning how to target consumers through innovative content.
  • Explore consumer and shopper behaviour, and the strategies used to run successful integrated marketing campaigns.

Year three

  • Cultivate a deeper understanding of the key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market.
  • Demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice.
  • Study corporate strategy and explore the importance of ethics and responsible management.

Year 1

Required zero-credit modules
Extended Academic Induction
Business Readiness

Required modules
Introduction to Accounting and Finance
Business Psychology
Business Organisations in a Global Economy
Business Data Analysis
Introduction to Management
Principles of Marketing
 

Year 2

Required zero-credit module
Business Readiness (Year 2)

Required modules
Managing People and Careers
Project Management
Consumer Behaviour
Digital Marketing
Branding
Strategic Digital Communications

Optional Extended Professional Placement

From September 2018, all new students starting an undergraduate business degree will have the option to apply for a 12 month full-time professional placement in a role with graduate level learning opportunities. Students will complete this between years 2 and 3 of the programme.

The Extended Professional Placement is a 20 credit module, awarded on a pass/fail basis, additional to the 360 credits of the 3-year degree.

Extended Professional Placement

Year 3

Required zero-credit module
Business Readiness (Year 3)

Required modules
Business Ethics and Responsible Management
Applied Corporate Strategy
Sales, Advertising and PR
Emerging Issues in Marketing Communications

Optional modules
Either Business and Management Dissertation (Part 1) and 
Business and Management Dissertation (Part 2)

or Management Consultancy Skills and Management Consultancy Project 

or Contemporary Issues in Management and Managing Innovation

The Roehampton Business School offers all students the option to apply for a one-year paid work placement.

A placement year is the perfect opportunity to implement the ‘business readiness’ skills you will learn in year one and two, whilst gaining valuable work experience.

If you successfully secure a work placement, you will develop your CV during the year, and will be provided with access to the University's support services and regular academic guidance from the Business School.

The opportunity to make connections in your chosen industry will greatly improve your career prospects and equip you with the experience you need to secure a graduate-level job with a higher graduate salary.

The Business School will offer support in applying for placements, however a placement cannot be guaranteed.

You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department. You could also progress to further study with us on our MSc Global Marketing.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

 

* This currently applies to students in their first year only.

** The duration of this course is 4 years (full-time) for students taking a placement year.

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Life at Roehampton

At Roehampton, we can offer all new students the opportunity to live in accommodation on our beautiful parkland campus, including affordable and high-end options.

We offer scholarships, provide hardship funding and help you find advice on managing your finances while you study.

We provide plenty of opportunities for you to get involved, through volunteering, playing sport or music, or joining one of our many active student societies.

Join a Business School with a social conscience.

At Roehampton Business School we provide you with a flexible, career-focused journey towards successful and fulfilling graduate careers. Roehampton Business School is an inclusive learning community. We want our students to become business leaders who will have a positive impact on society through their ethos, their company culture and through an understanding and appreciation of sustainability. These values are embedded in both our teaching and research.

Below you can find the ways that Roehampton Business School will help you in both your studies and your future career.

  • Dedicated career service with a team of careers specialists to provide support and guidance.
  • All students have the option to include a one-year work placement as part of their degree.
  • Our Business Advisory Board comprise senior business leaders who work closely with us to ensure that our courses are industry-relevant and cutting-edge.
  • Access to events with guest speakers and professional bodies, such as the Association of Chartered Certified Accountants, the Chartered Management Institute and the Chartered Institute of Personnel and Development (all of which accredit the Business School degrees).
  • Experience the opportunities that come with the Roehampton Business School working closely with the neighboring chambers of commerce including the Wandsworth Chambers of Commerce.
  • The opportunity to participate in national and international business competitions.

  • Our UG Business courses are taught on two days per week in year one, giving you the space to undertake part-time work and fit your studies around other commitments.
  • We have excellent facilities for commuting students, including a free bus service, free on-campus parking and free bicycle storage facilities.
  • You will receive remote access to your learning resources so you can learn from home as well as campus.
  • You can participate in opportunities to share student research. The Sticky Campus Conference can be viewed here.

  • You will study on a beautiful and safe parkland campus that will inspire you.
  • First-rate facilities including (in our view) the best university library in London.
  • We have the Esports Arena based in the Business School for those who are into competitive gaming or just want to relax after lectures.
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