You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
Entry Tariff
2023/24 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing
September 2024 Year 1 entry: 112 UCAS points (or equivalent)
September 2024 Foundation Year entry: 64 UCAS points (or equivalent)
UCAS Code
N500
N502 (if choosing Foundation Year)
Duration
3 years (full-time)
4 years (full-time) if opting for the additional placement year
4 years (full-time) if opting for Foundation Year entry
Start date
September 2023
January 2024
Degree Type
BSc (single honours)
Course also available with Foundation Year
Modules
These modules are those we currently offer for 1 year (full time) and may be subject to change.
This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.
New for 2023: £2,000 Foundation Scholarships for all home students
Find out more about our degrees with a foundation year
This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.
Why take a placement?
A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.
How we support you
The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.
Find out more about how we'll support you
We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.
Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.
Study Abroad
This course has the option of studying abroad as part of your degree in your second semester of second year.
With Roehampton Abroad scholarships of up to £1,000 and Turing Scheme funding available, you could spend a semester at one of our partner universities across the globe, with destinations including the USA, Australia, New Zealand, Asia and Europe.
Find out more about where your degree could take you here.
Why this course
Ranked in the top 5 universities in London for Marketing (Complete University Guide 2023)
Give your career a head-start through the option of a one-year work placement, after year two.
Accredited by the Chartered Institute of Marketing (CIM).
88% of Marketing graduates in employment or further study (Graduate Outcomes survey 2018/19)
Skills
On this course you’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.
In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact.
When you graduate you will have a deeper understanding of the key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market.
An accredited programme
*The University of Roehampton Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification. This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree.
How you'll learn
Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events.
You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets.
Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.
Upcoming Events:
Career options
You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department.
You could also progress to further study with us on our MSc Global Marketing.
How our careers service supports you
Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.
You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
Application Info
How to apply
Undergraduate programmes
- Home (UK) students – apply through UCAS (Roehampton UCAS institution code is R48)
- International students – apply using our direct application form.
If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.
Detailed advice on applying for an undergraduate degree is available on our How to apply page.
Tuition fees and funding
September 2023 / January 2024 entry tuition fees
Year 1 fees, see links in table below for more information.
September 2023 funding
Entry tariff
2023/24 entry: Call 0300 303 8320 to find out if you are eligible for this programme in Clearing
We welcome applications from students studying T Levels.
For all courses we also accept a wide range of other qualifications and experience. Contact us to find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
Typical entry requirements
BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM
Access – 24 Merits D18M24P3.
General entry requirements
Validation and curriculum review
What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.
The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.
The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
Need help before you apply?
Our Students
“From access to a range of facilities such as the library and the careers hub, my time at Roehampton has allowed me to explore a range of pathways and techniques required to achieve utmost success in my future career.
“My marketing course has exceeded my expectations with active researchers as our tutors, creating engaging environments that not only educate but enhance one’s joy in learning.”
Hameda Lamlum, second year student, Marketing BSc
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