Marketing Undergraduate degree
Start this course in September 2023 or January 2024
Course also available with Foundation Year
You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
Start Date:
September 2023
January 2024
Entry Tariff:
Year 1 entry: 112 UCAS points (or equivalent)
Foundation Year entry: 48 UCAS points (or equivalent)
Degree Type:
BSc (single honours)
Duration:
3 years (full-time)
4 years (full-time) if opting for the additional placement year
4 years (full-time) if opting for Foundation Year entry
UCAS Code:
N500
N502 (if choosing Foundation Year)
Faculty:
Entry Requirements
Entry tariff:
Year 1 entry: 112 UCAS points (or equivalent)
Degree with Foundation Year
Foundation Year entry: 48 UCAS points (or equivalent)
We welcome applications from students studying T Levels.
For all courses we also accept a wide range of other qualifications and experience. Contact us to find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
Typical entry requirements:
BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM
Access – 24 Merits D18M24P3
General entry requirements:
Why this course
Ranked in the top 5 universities in London for Marketing (Complete University Guide 2023)
Give your career a head-start through the option of a one-year work placement, after year two.
Accredited by the Chartered Institute of Marketing (CIM).
88% of Marketing graduates in employment or further study (Graduate Outcomes survey 2018/19)
Course and Module Details
Overview
If you’re looking to build a career in marketing, our BSc Marketing is a brilliant starting point.
You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.
You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets.
Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.
Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.
The University of Roehampton Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification. This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree.
Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events.
In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact. When you graduate you will have a deeper understanding of the key areas of sales, advertising and PR in a global context, and learn how to tailor the delivery of your messages to your chosen target market.
Course subject to curriculum review
Placement Year
This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.
Why take a placement?
A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.
How we support you
The University’s Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.
Find out more about how we'll support you
We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.
Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.
Modules
These modules are those we currently offer and may be subject to change each year.
Foundation Year
This course is offered as a degree with foundation year - a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.
During the foundation year, you will take modules in English and Maths which will develop your core academic and study skills. The syllabus includes a year-long module relevant to your chosen degree subject, such as Business Essentials. This will provide you with a subject specific knowledge in Business, which is essential for success in your degree.
Start date:
September 2023
Entry tariff:
Foundation Year entry: 48 UCAS points (or equivalent)
UCAS Code:
N502
Modules
The following modules form the foundation year of this degree.
These modules are those we currently offer and may be subject to change each year.
Tuition fees and funding
September 2023 / January 2024 entry tuition fees
Year 1 fees, see links in table below for more information.
September 2023 funding
Study Abroad
This course has the option of studying abroad as part of your degree in your second semester of second year.
With Roehampton Abroad scholarships of up to £1,000 and Turing Scheme funding available, you could spend a semester at one of our partner universities across the globe, with destinations including the USA, Australia, New Zealand, Asia and Europe.
Find out more about where your degree could take you here.
Career Options
You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department. You could also progress to further study with us on our MSc Global Marketing.
Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
How to apply
Undergraduate programmes
You can now apply for any programme for any entry point in 2023.
- Home (UK) students – apply through UCAS (Roehampton UCAS institution code is R48)
- International students – apply using our direct application form.
If you need any help or advice with your application, or just want to ask us a question before you apply, please do not hesitate to contact us.
Detailed advice on applying for an undergraduate degree is available in the FAQs section below.
Application process FAQs
How do I apply?
If you are applying to us for a full-time degree or extended degree programme, you will need to apply online through UCAS, or direct, depending on the start date of your course and your fee status. Please see tabs above. And don't hesitate to contact us at the same time. Either fill in an online enquiry form, or contact us at the details below!
This is the official applications service for the UK, and they will send your application details to each of the universities you have listed on your application.
When you register with UCAS, you will also receive a username and password so that you can access your application at a later date.
It is very important that you enter the correct institution code (for Roehampton this is R48) and course code for each choice. These can be found on the relevant course pages on our website.
Contact us directly if you have any questions.
What is Roehampton’s UCAS institution code?
The Roehampton UCAS institution code is R48.
What is a buzzword?
Your school, college or centre will give you a buzzword so you can link your application to them. You add this word to your application when you register to make an undergraduate application.
If you are applying independently, without a school or college, you do not need a buzzword.
What if I’m not at school/college?
If you are no longer at school or college you will need to apply to university as an independent applicant. When you register with UCAS they will give you a username and password so that you can complete your application whenever you like.
You will need to complete the online application, including your personal statement and will also need to supply a reference from someone who knows you well, and is able to write about why you are suitable for higher education.
It is very important that you enter the correct institution code (for Roehampton this is R48) and course code for each choice. These can be found on the relevant course pages.
Further guidelines can be found on the UCAS website.
Contact us directly if you have any other questions about applications.
Do I need to complete all of my online application at once?
No. UCAS will issue you with a username and password which you can use to log in whenever and wherever you want to work on your application.
There is no time limit from when you start your application to when you send it, as long as you complete it within the deadlines set by UCAS and your school.
How do I apply if I’m an international student?
If you are a international student, you can apply direct using our online application form.
Details of support we provide for international students, and useful information about the application process, are available on our international web pages.
Can I apply through UCAS more than once?
No, you can only send one UCAS application in each year’s application cycle, but this can include applications for up to five courses. Applying for more than one course will cost extra.
If you do not receive any offers from your initial UCAS application, you can make additional choices through UCAS Extra in the Spring term. You will be sent details of UCAS Extra if you are eligible.
When will I hear back about my application?
If you apply to university before the 25 January deadline you should have received decisions from each of the universities you apply to by 18 May 2023. In this case, you will need to make your replies about which to accept by 8 June 2023.
If you applied after the January deadline, or one or more of your universities hasn’t made a decision on your application by the end of May, other reply dates will apply – please do contact us to find out more.
Can I accept more than one offer?
You can accept two courses – one firm choice and one insurance choice.
If you meet the requirements of your firm choice, then you will be expected to take that place, so you need to be sure that the course you have accepted firmly is the one you want to do.
If you miss the grades for your firm choice and meet the requirements for your insurance choice you will be expected to take up that place.
If you meet the terms of your firm choice and ask to be released from this, you will be entered into Clearing and cannot go to your insurance choice.
How do I know what’s happening with my application?
Once you have applied through UCAS you will be able to follow the progress of each of your applications by using UCAS Track.
You can also contact us directly to find out the status of your application with us.
What are conditional and unconditional offers?
If you apply through UCAS and we make you an offer, we will ordinarily make you one of the following types of offer:
Conditional Offers
This offer requires you to meet particular academic or other conditions before you can join the course of study you have applied for. This could be a combination of grade, scores or subjects and will be outlined in the offer communication that you receive.
Unconditional offers
An unconditional offer has no conditions attached. Unconditional offers are often made to students who already have their achieved qualification grades and who are returning to education after a gap year or a period of time in work.
What happens if Roehampton is my firm choice and I don’t meet the conditions of my offer?
If Roehampton is your firm choice, and you have not met your conditions, please check UCAS track, we may be able to show some flexibility, although this is not guaranteed.
If you have missed the conditions of your firm choice, but met the conditions of your Insurance choice. Congratualtions, you will be studying at your Insurance choice. If you miss the conditions for both your firm and Insurance choice, then UCAS will automatically enter you into Clearing.
Make sure that you are prepared for results day and any decisions you may need/want to make. Check UCAS for more advice about what happens on results day.
If you would like any advice on this, please contact us directly and we can discuss your options.
Will my application be accepted after the January deadline?
If you are applying to university from the UK or European Union (EU), irrespective of your nationality, you must submit your UCAS application before the January deadline in order for it to be guaranteed equal consideration. The deadline for the 2023 cycle is Wednesday 25 January 2023 at 18:00.
We understand that there are many reasons why you may not be able to meet this deadline. With this in mind, Roehampton will still consider applications received after the January deadline, if there are places available on the course.
I am studying T Levels. Can I apply to Roehampton?
The University of Roehampton welcomes the introduction of T Levels and is delighted to confirm that we will be able to accept them across the majority of our programmes. Students will be able to apply using T Levels for both three year and four year undergraduate degrees. UCAS Tariff requirements for each programme, will be made available on programme webpages.
I have accepted an offer to study at Roehampton through UCAS. Can I change my mind?
Yes, if you accepted an offer of study at us or another University through UCAS, you have 14 days in which you can change your response, and you can do so by contacting UCAS.
I have accepted a place at another University but want to join Roehampton. What do I do?
If you want to change your mind, please do get in touch to discuss your options with us. Call us on 0208 392 3314.
What is Clearing and how can I apply?
If you first apply through UCAS after 30 June 2023, UCAS will not send your application to universities but will instead send you details about Clearing.
Clearing a service that is available between July and September to help people find places on higher education courses.
Does Roehampton offer financial support for undergraduates?
Yes, we offer a range of scholarships, alongside support on managing your finances while you are with us.
You can find more information on our financial support pages.
Do you offer student accommodation?
Yes, we have a wide range of on-campus and off-campus student residences. You will be guaranteed University accommodation if you are applying for September 2023 entry.
Find out more about our accommodation and accommodation guarantee here.
Do you provide additional support for care leavers?
Yes to find out more visit our care leavers webpage.
I am already studying at another university. How can I transfer to Roehampton?
We can support you to transfer to Roehampton from another university, into the relevant year of study. Find out more here.
Where can I find advice on applying to University?
UCAS offers a number of helpful articles on the process of applying to universities. You can also find advice and guidance from the Schools and Colleges Engagement Team here.
Validation and curriculum review
What is validation?
Validation is a formal process through which the University approves a programme (content, teaching, learning and assessment) as being of appropriate standard and quality. This is a normal process used throughout the university sector.
The University expects to publish details of the validated programme in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
What is curriculum review?
Curriculum review is the regular and systematic monitoring and reviewing of programmes. It is a normal process in the sector and it is the way by which the university ensures that your course remains up-to-date and relevant. The process may result in changes to the content, structure and/or assessment of the programme.
The University expects to publish details of the re-validated programme by 31 March in the academic year prior to the start date of the programme. You are advised to check the University website at that time to ensure that you have up-to-date information. In the meantime, if you require information you should contact 0208 392 3232.
Course Facilities
Join a Business School with a social conscience
At Roehampton Business School we provide you with a flexible, career-focused journey towards successful and fulfilling graduate careers. Roehampton Business School is an inclusive learning community. We want our students to become business leaders who will have a positive impact on society through their ethos, their company culture and through an understanding and appreciation of sustainability. These values are embedded in both our teaching and research.
Below you can find the ways that Roehampton Business School will help you in both your studies and your future career.
Careers
- Dedicated career service with a team of careers specialists to provide support and guidance.
- All students have the option to include a one-year work placement as part of their degree.
- Our Business Advisory Board comprise senior business leaders who work closely with us to ensure that our courses are industry-relevant and cutting-edge.
- Access to events with guest speakers and professional bodies, such as the Association of Chartered Certified Accountants, the Chartered Management Institute and the Chartered Institute of Personnel and Development (all of which accredit the Business School degrees).
- Experience the opportunities that come with the Roehampton Business School working closely with the neighboring chambers of commerce including the Wandsworth Chambers of Commerce.
- The opportunity to participate in national and international business competitions.
Flexible working
- Our UG Business courses are taught on two days per week in year one, giving you the space to undertake part-time work and fit your studies around other commitments.
- We have excellent facilities for commuting students, including a free bus service, free on-campus parking and free bicycle storage facilities.
- You will receive remote access to your learning resources so you can learn from home as well as campus.
- You can participate in opportunities to share student research. The Sticky Campus Conference can be viewed here.
London’s Campus University
- You will study on a beautiful and safe parkland campus that will inspire you.
- First-rate facilities including (in our view) the best university library in London.
- We have the Esports Arena based in the Business School for those who are into competitive gaming or just want to relax after lectures.
Need help before you apply?
Our Students
“From access to a range of facilities such as the library and the careers hub, my time at Roehampton has allowed me to explore a range of pathways and techniques required to achieve utmost success in my future career.
“My marketing course has exceeded my expectations with active researchers as our tutors, creating engaging environments that not only educate but enhance one’s joy in learning.”
Hameda Lamlum, second year student, Marketing BSc
Upcoming Events:
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